This Week In StomperNet — "Online TNT" — August 9, 2010

Hello Stompers,

Welcome to ‘This Month In StomperNet’! That’s right, we have a month-long focus, and it’s a doozy! We’re calling it “Online TNT!” Guess what TNT stands for? That’s right, baby–Testing & Tracking!

I can hear the music screeching to a halt. Stunned silence. Involuntary shudders of…boredom.

I get it. Testing & tracking sounds boring. It’s like being told to eat your vegetables. Everybody knows they should, but nobody wants to do it. But guess what? Just like when you were young and you were told you to eat your vegetables because they were good for you, we’ve gotta just bite the broccoli and get this part of your online business under control. Why? Because unlike eating your vegetables, testing & tracking can make you rich!

Look at this example with me:

* According to some studies, the average shopping cart abandonment rate is 75%. What happens if you get it down to 73%?

* Let’s say your average order is $100. If you average 50 sales per day, that little 2% change equals 4 more sales per day. That’s another $12K per month, or $144K per year with NO INCREASE IN TRAFFIC!

Tell me that’s not exciting! This increase is without spending one more dollar to buy more traffic. The best part? We’ll make it really easy for you. To quote one very successful Stomper, “It’s the lazy man’s way to make a lot more money.”

We’ll be covering these topics this month:

* Why ‘Conversion’ is Sexier than ‘Traffic’
* Easy TNT Principles
* Test WHAT!?!

Join us for the first webinar in the series: “Why ‘Conversion’ is Sexier than ‘Traffic’” with Scott Zetlan, Head Moderator & Director of Stomper Storm and get the most out of YOUR ‘Online TNT’.

LIVE ONLINE TRAINING:

* “Top 7 Conversion Tactics” with Lee Goff, Tues. Aug. 10th at 4pm EDT. Want to hear from another conversion expert? Then don’t miss this webinar with Lee Goff, Web Conversion and Automation Specialist, CEO of GetUWired, Guerrilla Marketing – Master Trainer and Chief Web Officer Guerrilla Marketing.

* “Why ‘Conversion’ is Sexier than ‘Traffic’” with Scott Zetlan, Wed. Aug. 11th at 1pm EDT. Forget traffic. Yes, you heard that right. Stop worrying so much about traffic! Conversion is much sexier and much more important. What if we told you that if you do it right, better conversion will lead to loads more traffic? Think conversion is analytics and numbers? If you do, this course will prove you wrong. Conversion can be the most fun you have in your business, and will definitely be the most profitable thing you do. In this, the first of a 4 week series, Scott Zetlan, Director of Stomper Storm, Conversion Expert and our own Head Moderator shows you how fun and profitable conversion can be.

* “Using Storm For Conversion” Tools Office Hour with Ryan Taylor, Thurs. Aug. 12th at 3pm EDT — Join Ryan “The Tool Man” Taylor for a short demo of how to use Stomper Storm, and he’ll answer your other Stomper Tools questions as well.

ANNOUNCEMENTS:

* SEO Pro Mastermind Members: Your first mastermind with Steven Rowell is Tues. Aug. 10th at 5pm EDT — Check your inbox for details.
* Save the Date: LIVE 10 is scheduled for October 8-10th. More info coming soon!

The bottom line for this week? You are Stompers, and successful Stompers test & track because they know it makes them more money. Start or expand your own ‘Online TNT’ on Wed. Aug. 11th at 1pm EDT with Scott Zetlan…

Happy Stomping! (All this talk about vegetables–I’m going to go work in the garden.)

Andrea Warner
VP of Member Experience