Vin Montello

The Most Overlooked Part of Your Sales

Posted on Aug 5, 2011 in Conversion | Comments Off

As our focus has been on copywriting this week, I’m sure you realize that there are MANY aspects of your business that require good copy.

And it’s not a one time shot.

You need to be writing copy on a consistent basis. At least if you’re running a consistent business.

But there are often overlooked pieces of copy that don’t get much “love”. Big mistake. Every aspect of every written piece that goes out to your potential customer base needs to be well thought out.

In fact, there is one part of your sales copy that is almost…well, “The Most Overlooked Part of Your Sales Copy

The Copywriting Secret Formula

Posted on Aug 3, 2011 in Conversion | Comments Off

By Vin Montello, Stompernet Faculty Member

***StomperNet Disclaimer: the following article is written as a model. Don’t worry, this isn’t a sales letter! Read through to see how Vin Montello’s 13-step outline will enable you to write the most successful copy of your career.

Dear Stompers,

Are you tired of writing copy that doesn’t sell like you think it should? Like you know it’s supposed to?

Tired of watching your online dreams turn to dust while others around you are setting the business world on fire? Hey…

This Week In StomperNet – August 1, 2011

Posted on Aug 1, 2011 in Featured, This Week in StomperNet | Comments Off

One thing that can strike fear in any Internet marketer’s heart is copywriting. It happens all the time. The time comes to write a sales letter or write some content on their website and the ole’ “paralysis by analysis” sets in.

“Should I go long sales letter or short sales letter?”

“Should I leave out all the “I’s” and “me’s”?

“I heard I need to do a complete customer avatar before I even THINK about writing.”

WHAT TO DO?!?!

Should you just bag copywriting altogether and just

Secrets to Emails that Suck Cash

Posted on Jul 13, 2011 in Marketing | Comments Off

By Vin Montello, StomperNet Faculty Member

Just the other day something happened in my house that convinced me snail mail’s days were truly numbered. I mean… we all know e-mail has taken a huge bite out of the old “rain, or sleet or dark of night” squad…

But part of me also felt snail mail was here to stay, at least for a little while longer. I mean… Sears catalog… Dear John letters… and, of course, birthday cards from Grandma. These are things that could never be duplicated online, I thought.

So… just the other day I’m engaged in a task that has become a semi-annual tradition for me…