Video can be used in a variety of ways to enhance your online business. It doesn’t take a lot of fancy equipment to make a video that can add credibility and trust to your product or service. It also doesn’t take a lot of money. You just have to produce something will solid content and good audio.

You can use video in an ad, you can use it in your website and in today’s Stomper’s Intelligence we’re going to show you how you can use it in your squeeze page.

Read our Stomper Intelligence Report on The Video Squeeze. And remember, take action this week and implement video in to YOUR internet business.

Lee Collins
Managing Director
StomperNet, LLC

“It used to be that if you wanted sophisticated marketing tools, you had to be rich. That’snot the case on the Internet. Anyone can compete, just at different levels.”
- Chris Baggott, Compendium Blogware

The Video Squeeze

by Paul Colligan

What if you could add a single process into your Internet Marketing efforts that resulted in better conversion? A process that also automatically sifted and sorted your user base, was easier to produce than the alternative, and had a list of side bonuses with no additional efforts?

In truth this article is about 2 things: the “squeeze page” (which I’ll call a “squeeze” from this point on) and the addition of a video element to the squeeze page process. The strategy behind the squeeze is solid and the addition of video allows your audience to quickly know, like and trust you – all of which are essential elements to closing any and every sale.

Closing that sale, through squeeze methodology, only happens when you have their name and email address – and that’s accomplished through a successful squeeze page.

Let’s face it, video on the Internet is very ‘sexy’ right now – leveraging it in the squeeze page process will produce some very interesting results.

About:

The concept behind a squeeze is simple: send your audience to a page that only has 1 option – the entry of an email address.  The end game is always the same - get the user to give you the info you need to market to them on a regular basis – not just the one time option provided by the existing page.

Because there are no options on a squeeze page other than information collection, the % collected are considerably higher than in any other medium. I’ve seen squeeze pages that convert as high as 80%.

The goal of a squeeze page is to sort the audience between people who will trust you with information and those who won’t. You end the short process with a list of people hungry for your marketing messages.

Truth be told, most pages try to pull that off via nothing but text.

We’re a visual world. People respond to visuals and place a considerably higher value on them over other forms of media. Video is the top player in visual communications for the simple reason that is in fact multiple frames of visual content per second. Consider how many people watch news on television versus read the paper and how many suddenly jumped on the iPod bandwagon once they introduced video and … do the math.

For those who eat, sleep, drink the world of Internet communications, we often forget that the “average” user doesn’t. With video on a squeeze page you can explain the process, even point to the form elements. By showing your face, you make it personal, and conversions go up considerably.

You’d be surprised how many people don’t know how to fill out a simple form. But you know what? Your warm face online, walking them through the process, changes everything.

So, how is this done? It’s actually much easier than you’d expect.

You 1) produce the video and 2) publish it online. Once that’s done you 3) embed the video using a video player on your squeeze page and 4) collect information accordingly.

FYI, a video squeeze almost always has the video set to play the second the page loads.

Word of caution: your video has to demonstrate the trust you are asking your visitors to demonstrate. Post video worth leaving your name and email address for.

Numbers:

The numbers in a squeeze process are considerable. Instead of having a single chance to convert a buyer to a single product, adding them to a mailing list gives you as many chances as you can email. Even if you can only get one out of every four people who visit your squeeze to give you their name and email, the lifetime access to that customer is exponentially more viable (and potentially profitable) than the single-minded approach of one-off pages that so many employ.

Another great thing about squeezes is that they quickly let your marketing decisions become as simple as running numbers. If you know your page converts 40% (low) and it costs a dime to bring someone to that page, you now know that adding someone to your list costs forty cents. You can then determine if you can make more than 40 cents per name on the list.

The numbers change dramatically when you can convert more people on your squeeze page. Video will help. That is what the rest of this piece is about (oh yeah, with a bonus trick too).

Quick Recommendations:

I’d like to offer some additional simple suggestions for creation of video content:

First of all - the video player is crucial – not only must it auto-play without any interaction from the user, it also must not advertise anything else other than the video you are playing. Using the (traditional) video player from a popular video hosting service (no matter how cool) will result in lost conversions. In short, if your users can go anywhere or do anything on the player, you need to find one that works. More on that in a second.

Secondly – audio is more important than you think. A great looking video with bad sound makes you look bad. Looking bad has a way of decreasing conversions. ‘Nuff said.

Finally - the video doesn’t have to be a special effects spectacular. In fact, this could distract your audience.

Some of the best (most effective) video squeezes are a simple, well-lit face with good audio explaining why they should sign up accordingly.

Remember, the squeeze (video or other) has one simple purpose: get the user to enter their email address (and often name). That is the single purpose of the page. Explain how great the product is later - after you have their address. Nothing makes more sales than an email – and we don’t expect that to change – for a long time.

Technology:

To pull off a squeeze you need a 1) page to place the squeeze on, a 2) video player (without distractions) and 3) an automated email collection and management system.

Page: To be as effective as possible, your squeeze needs to be on a single page without any other links on it.

Video Player: As mentioned above, the player must not have any other options on it than playing the video – and playing it automatically. Third-party players usually won’t do this for you. Find one that does.

Automated Email Collection: I believe there are really only two options in the email game anymore. Aweber or InfusionSoft.

The YouTube Squeeze Twist:

This one is good. Are you ready?

Place your squeeze page video on YouTube.com.

Paul, doesn’t their player do all the things you said not to do above?

Yes, their player does.

But, wait, Paul, if I did that, I could a) get free hosting of my video and b) get credit in YouTube views every time someone viewed my video at a squeeze?

Yes, you could …

Paul, really, how does that work?

Watch THIS! You’ll see a YouTube video that explains all.

Heck — with the YouTube QuickCapture Feature (Google it), you can even record right to YouTube without having to edit a thing on your desktop. Remember what we said about high quality videos though.

Oh, and about the people who find your video on YouTube.com proper, include a little something for them so they can find their way to your squeeze page as well. YouTube annotations, a verbal welcome to the domain name hosting your squeeze, and a link in your YouTube description can help pull that off.

In Summary:

The squeeze builds your mailing list faster than anything else out there. If you aren’t using squeezes – start TODAY.

Anything you can do on your squeeze to get more people to know like and trust you, the better off you are. Video is one easy way to do that and should be implemented immediately in any squeeze plans you have planned – or have in production. Have the video play automatically when the user visits the page and walk them through the process of signing up for your information. This will increase your conversions (and later, profits) considerably.

The YouTube Squeeze Twist will host your video for free and get your video views counted on YouTube. It’s the best of both worlds and leaves you, dear reader, without an excuse!

Use Traffic Geyser to create videos easily that go to multiple websites.

STOMPER Speed Boost

SEO Secret Checklist

Tips for a Video:

1. Use a good video player
2. Make sure your audio is outstanding
3. Don’t worry about special effects
4. Use a premier automated email collection system
5. Don’t forget the YouTube Squeeze

Stomper Buzz

Next Week’s Focus: eBook Writing

FACULTY OFFICE HOURS NEXT WEEK:

Wednesday Sept 7, 2011 at 7:00pm Eastern

How You Can Boost Your Business with eBooks – the 7 Secret Tricks You NEED to Know! with Staffer MJ Schrader and Coach Renee Corbett

Join MJ and Renee on this Question and Answer session as they discuss how ebooks can help your business. Listen in as they discuss some quick ways to get your ebook written and the variety of ways you can use them to grow your business. Tune in and find out how giving away THE RIGHT KIND of ebook could be the fastest and easiest way to boost your business!   StomperNet Members:  Register Here!

PUBLIC WEBINARS NEXT WEEK:

THURSDAY September 8, 2011 ~ 3:00 pm Eastern

“So You Want To Write An eBook?” with Suzanne Roese-McGee

How To Go From an Idea to a Finished Product Even If You Are Not a Writer Register Now

We know everyone has questions about their business or different stumbling blocks. Well we invite you to bring them to the table during our Open Forum. With the combined training and experience of our Coaches you will get the direction you need to get you back on your road to success!

The next StomperNet Open Forum Call with our Professional Coaches happens next Friday at 11am EDT and we hope to see you there! These calls are intended to be live Q&A sessions and playback will not be available.

Let us know your thoughts on today’s issue.

Post Your Comments Here

Stompernet Blog

by Mike Stewart

I never understood why, when the Internet first appeared on my radar, that when people look things up online…it was called “traffic.”

It’s not that I was exactly new to the marketing game. I owned and operated a successful recording studio from 1979 – 1999, producing advertising for radio and television for video producers and ad agencies in Atlanta. I worked for all kinds of clients. I created national, regional and local advertising for viewers and listeners of radio and TV.

When I first experienced the Internet, it – at first – seemed similar to radio and television. It was new broadcast medium, like radio was in 20’s and TV was in the 50’s. Except that the Internet is the most powerful broadcast medium ever created… and to make money you needed find viewers and listeners, or readers. The second step was to convert them to buyers. This was and still is a tough thing to do, with static, “text and images” only sites.

Yet I knew audio and video-driven websites were the next level coming “someday soon.” And that someday is today. It’s arrived! Thanks to faster computers and high speed internet connections reaching saturation in most homes of the world.

But no matter what kind of site they land on, when people are traveling around the Internet, it’s still called traffic. (Which I always found weirdly de-humanizing.)

Ok, we can call it traffic, but we’re still talking about human beings with eyes and ears. In the traditional broadcast industry, we knew that if you can prove you have an audience of viewers and listeners, you can make money by advertising to them. But that was reserved to the advertiser who had the budgets for production and airtime purchases, not the small business owner. Not anymore! The ability to use audio and video to build an audience is available to anyone willing to learn the steps.

Like you, right?

All the proven strategies of radio and television can help you build viewers and listeners to websites and video articles today area huge opportunity. Traffic, viewers, and listeners – it’s all the same thing: human beings who can find you online, decide to learn more about you and eventually convert to a customer. So here are my steps to use video articles to get traffic!

(Before I begin, I should quickly define a phrase you’ll hear me use a lot: Long Tail Keyword. A long tail keyword is a very targeted phrase that someone may look for online. It really narrows down the search to you, the more words you add to it. For instance, “lawyers” is not a long-tail keyword but “Atlanta DUI lawyer” is!)

1.List long tail keywords.

List all the long tail keywords you know could bring you a targeted viewer or listener. Long tail keywords can have high conversion rates if your businesses can solve the problems experienced by those visitors who are typing in those keywords. If people are searching Google for “lawyer”, that is way too wide and hard to optimize articles for that phrase. “DUI lawyer” is better, but “Atlanta DUI lawyer” is a long tail keyword that you could possibly get high rankings in Google for web pages, articles and video articles.

2. Write a title with long tail keywords.

Write an article with a title that includes those long tail keywords in the title. Using our example, something like “Atlanta DUI Lawyer –10 Ways to Avoid Jail in Georgia With A Skilled Atlanta DUI Lawyer” could rank you high when people search that long tail keyword phrase.

Make the content real, true, and compelling. If being an attorney was your business, an article with this information created with facts and passion could draw someone to visit your website for more information and possibly become a customer in the future. (They obviously have that problem if they were searching that phrase in the first place.)

3. Record as an audio.

Read your article aloud while recording the audio as an mp3 on your computer. There are many free programs available online that will allow you to do this. Combined with a USB microphone from an office supply store (or purchased online) you can easily use free software to record the information and save as an mp3 audio file.

4. Match with slides.

Once edited to a “perfect performance,” you can create slides of text to synchronize to the audio in Windows Movie Maker which comes standard on PCs or IMovie which is included on the MAC. Slides of text can be created in PowerPoint and saved out as JPEG stills that can be imported into the video-editing program and changed based on the timing of your reading. Just make bullet points from key points in your article and have the URL of your website at the bottom of the slide so that when someone finds the video, it is always visible how to find you online. The software will allow you to save the video as an AVI video file or a WMV video file which both can be uploaded to social video sites. We will talk about those in more detail later.

5.  Use software.

Another way to make a video article is use the software Camstudio 2.0, a free download from http://camstudio.org/, (PC only). Camstudio is a “screen capture video software” which simply means using a microphone, you speak and capture what is on your computer screen in real time. With practice, you can sync up PowerPoint slides to your speaking voice and instantly make video articles in just one take! Camstudio will save what you created as an AVI video file.

6.  Use a camcorder

Using a simple camcorder or netcam such as the Flip Digital USB netcam, you could look into the lens of the camera and recite your article in chunks for what is called a talking head video. With practice, you record the sections looking into the lens of the camera as close the camera’s microphone in a quiet room and you can get acceptable results recording the information.

Importing the video clips in to Windows Movie Maker or IMovie from your camcorder or netcam, you can then chain the clips into your article. The advantage here is you can overlay bullet points of text and have your website URL in the lower third of the video to build views and listeners to your websites, but more importantly, people are meeting and seeing you.

They are building a connection and relationship with you. They get familiar with you, and can begin to know, like and trust you. Now they are more likely to convert to a customer ready business with you. I know this to be true because in my own business as I have heard these real comments.

“ I met you on your website.” “I have been watching you for some time now, and I know you are someone who can serve my needs…I am ready to do business with you!” There is no way that would happen unless I had video online where people could virtually meet me.

7.  Hire a reader.

You also always could hire someone read and record your article. If that is your only option because you are not comfortable recording the audio yourself, you can easily find resources online for “voice talents.” But to keep the costs down, you can learn to do it yourself.

8. Upload to YouTube.

Take your video file and upload it to the social video sites like You Tube. You need to go to these sites and open up free accounts so that you can submit content to them. But once you do, you can get ranked high in search engines for long tail keyword phrases. It is worth reviewing uploading services such as TubeMogul or Traffic Geyser which are both services that will upload your videos to multiple video sites in one upload session. They save you time and gets you replicated all over the internet multiplying your chances of being found.

9.  Backlink!

Here is the magic and good news about video articles. Most video social sites allow you to create a link back to your website. It is important to include your URL of your website in the lower third of the video itself, but many sites like You Tube will allow you to have a clickable link back to the site you want viewers to visit.

What a huge FREE opportunity! You need to do both URLs, the one viewable in the video and the other that sites let you create the back link to your site from them.

Once they’re at your site, they can and will optin to your email lists… and more importantly become a paying customer for your products and services.

Video SEO

by Wilson Mattos

FLV

Stompernet Blog

What would bring your product or service to life for your customer? Can you provide a video that would make your product or service more appealing? Can you talk directly to your customer about what you provide? Can you show testimonials of what other people have found to work well from your product or service?

Video can be a powerful way to take what is ordinary and make it extraordinary. That doesn’t mean you have to pay for a video crew to come in a film you. And you certainly don’t have to build a studio in your house. You can create video that is appealing without breaking the bank.

This week in Stompernet our focus is on Video. Be sure to sign up for some of the live webinars that we have scheduled. We’ve also assembled some of our best portal resources on video below for you to review. And of course stay tuned for our StomperTip and Stomper Intelligence Report to learn even more about video later in the week.

Talk soon and enjoy the resources below!

Ryan Taylor
Director of Operations
StomperNet, LLC

IMPORTANT: Some of the resources shown are only available to members. With our all-new tiered benefit levels you can join us today for as little as $49.00and get instant access to the world’s largest SEO and Online Business community plus all the tools and resources you need (including upcoming free webinar replays) to enhance your existing business or start, build and grow a thriving Internet-based business!

Curriculum Resources

• Incubator: Attract, Engage and Convert Customers Using Video
• Article to Video, Video to Article Process

New Media

• The Myths & Facts About Business & Corporate Credit with Ari Page & Georgia Gotthardt

• List Building Blocks:  A Viral List Building Machine That Delivers Better Buyers & More Subscribers with Ryan Garey

Faculty Office Hours

THURSDAY Sept 1st, 2011 at 3:00pm Eastern

Video Marketing: A Thousand Foot View with Vin Montello

Join Vin as he discusses video marketing with a bird’s eye view of everything from creating viral videos to… the style, length and tone of your sales videos. StomperNet Members:  Register Here!

* Free Live Webinars This Week

WEDNESDAY August 31, 2011 ~ 1:00 pm Eastern

How To Create Effective Video If You’ve Never Done It Before & Have No Money with Rick Howard

If you think you need to be a professional videographer with unlimited capital to create your own video…this webinar is NOT for you!  Join Rick Howard as he shows how YOU can create your own video…with little or no expertise or expense!  Register Now

THURSDAY September 1, 2011 ~ 7:00 pm Eastern

“License to Print Money” with Access to The World’s Largest eProducts Library with Mark Nathwani

Learn how an ordinary middle aged dude, who was totally inexperienced with Internet Marketing,  used common sense, basic business knowledge and a simply great attitude to become one of the most successful Internet Marketing Specialists in a ridiculously short time using PLR & Resale Rights. Register Now

*NEW* “StomperNet Open Forum” Fridays at 11:00 am Eastern

We know everyone has questions about their business or different stumbling blocks. Well we invite you to bring them to the table during our Open Forum. With the combined training and experience of our coaches you will get the direction you need to get you back on your road to success! The StomperNet Open Forum Call with our Professional coaches happens next Friday at 11am ET and we hope to see you there!

These calls are intended to be live Q&A sessions and playback will not be available.

Special Announcements

SEO Pro Comes to San Francisco!

Finally: Discover How to Get and KEEP Your Website (or a Client’s Website) Ranked at the Top of the Search Engines by Attending the ONLY Workshop Backed by the 5-Year Reputation and Proven Track Record of the World’s Largest SEO and Online Business Training Company!

Click here for details!

Stompernet Blog

StomperNet LIVE 8 Keynotes
All 14 Videos Now Available For Instant Access

For 3 jam-packed days, almost 700 people were riveted to their seats by the best lineup of the year. And they took notes, copious notes. One after another, presenters from around the world took the stage and enthralled the crowd of information-thirsty entrepreneurs and Internet Marketers.

This video requires the latest Adobe Flash Player version, update your flash if you can’t see video.

These speakers, some of the brightest marketing minds on the planet (including our vaunted StomperNet Faculty) were handpicked by us to talk about topics that ranged from “How to Get Super-Affiliates to Promote You” to “How to Make the Most of Twitter”.

If you were there, you know how it went down. If you weren’t, here’s your opportunity to get all of the Keynote Addresses for StomperNet LIVE 8 (and we’ll throw in a month of StomperNet Elite membership to boot!) Either way, don’t miss this limited time offer to get a front row seat – without leaving your house!

With the LIVE 8 Keynote Special Edition DVD You Get:

• INSTANT ACCESS to ALL 14 of the LIVE 8 Keynote Presentations
• The full DVDs of all 14 will be on their way in the mail shortly
• PLUS – 30 Days Full Access to StomperNet (a $797 value)

Stay Out Front with over 20 hours of cutting-edge, no-pitch training from the top Online Marketing minds on the Planet – AND a month of access to StomperNet

All for just $399!

You’ll have immediate access to the Live 8 Keynote Presentations right after you order – that’s over 20 HOURS of pure content about the things that the top folks in the game have on their minds right now.

Then, in the next 30 days, those presentations will also be shipped to you on DVD, so you’ll have them forever!

During your 30-day Elite StomperNet Membership you can:

• Train yourself using our 1,400 videos and audios on all of the cutting-edge Internet Marketing topics that our faculty covers.

• Can join Faculty Office Hours, where you can ask your Burning Questions about your business or your site to the top SEO, Conversion, Analytics, Social Media, and Business Building experts around!

• Answer almost any question about Online Success from the over 200,000 Forum posts

• Work with one of our Professional Coaches to ensure you start on track and STAY on track to achieve your online goals.

Check out who spoke at LIVE 8, and what they talked about:

Jeff Johnson

“How To Get Super Affiliates To Mail Your Stuff” by Jeff Johnson.

• Who better to explain what motivates affiliates than a super affiliate themselves?
• Reveals some helpful tips and insights from his own personal experience as an affiliate .
• Shows you how to get better results from yours.

Dan Thies

“Six Things You Must Know To Survive in Online Marketing” by Dan Thies.

• A veteran heavy hitter in the SEO world who’s known around StomperNet as “THE keyword research Guru”.
• Dan Thies shares the most important things that you need to know about Online Marketing.
• Learn from his long-time experience and secure your place online.

Russell Brunson

“Taking your Business to the Next Level” by Russell Brunson.

• Go “behind the scenes” and look into a business that generates 8 figures a year in online sales.
• He shows you the little tweaks and changes that helped him jump from 6 to 7 to 8 figures in revenue.
• What could those changes do for YOUR business?

James Shramko

“Affiliate Pounce” by James Scramko.

• James Schramko tells you not to expend time and effort until you KNOW that your niche is profitable and sustainable.
• Learn how to identify profitable niches and the products that satisfy the needs of those niches.
• Learn about strategies and automated profit systems for affiliate marketing, list building, SEO, and traffic generation.
• James introduces you to ‘Affiliate Pounce’!!

Brad Fallon

“Create Massive Leverage with Mafia Offers” by Brad Fallon.

• CEO of StomperNet.
• An active member of an elite Mastermind Group of CEOs, Brad takes you to the top of your business.
• Learn how to successfully fulfill a role in your own company that will allow it to grow rapidly- beyond what you thought possible.

Paul Colligan

“Social Media Roundtable” by Paul Colligan.

• Join Web 2.0 Expert Paul Colligan, as he dives into Media and Web 2.0.
• He’ll challenge everything that you think you know about media for Web 2.0
• Once and for all, learn how you can do it the right way- to maximize your profits.

Dan Hollings

“Twitter Twenius” by Dan Hollings.

• Think you know Twitter? Well, grab hold of your cranium because you’re about to undergo an intensive Twitter brain transplant with Twitter Twenius, Dan Hollings.
• Dan will uncover things like: how to build not just followers, but “listeners”.
• Using Twitter can be your 24/7 TV channel driving never-ending targeted traffic.
• Creating viral testimonial engines, automating without the annoying robots.
• Repurposing content for perpetual social marketing.
• Yes, you’ll move at the speed of light as Dan reveals the E=mc² of the Twitterverse.

Andy Edmonds and Dave Bullock

“Split Testing” by Andy Edmonds, David Bullock, and Rodney Trotter.

• That which cannot be tested cannot be improved”.
• In this presentation Andy Edmonds, Dave Bullock, and Rodney Trotter explain the value of split testing on conversion.
• Provide an outline of Taguchi testing.
• And also give a preview of an amazing new StomperNet split- and Taguchi-testing tool!

Ross Goldberg

“Where are your New Customers Hiding?” by Ross Goldberg.

• Learn the psychology of your customers.
• Learn a proven and effective way to market: covering every possible avenue to reach customers.
• He shares a system that can be easily implemented and that generate measurable results, within a week.

Leslie Rohde, Jerry West, & Dan Thies

“SEO Triple Play” by Leslie Rohde, Jerry West, and Dan Thies.

• Watch these three put on a stellar presentation (they’re also known as the “SEO Triple Threat”.)
• Here are three of the deadliest SEO experts in the WORLD together in one place, and with one common purpose: “To change the way these people think about SEO forever and destroy ALL the misconceptions that are making them fail again and again…”

Scott Hallman

“The Windfall Profits Workshop” by Scott Hallman

• Scott is known as the ‘Master of Implementation.
• Learn his rapid growth success practices.
• Modeled from leading global firms.
• Shows you how those same practices can be applied to your business.

Joe Polish

“Time Management Marketing” by Joe Polish.

• Entrepreneurs constantly reference mastermind groups as one of the most useful tools for enhancing their success.
• Learn about the Genius Network Mastermind group, a marketing brainstorming group for highly successful entrepreneurs.
• You can supercharge your success with a mastermind group.

Mike Koenigs

“12 Mistakes Most Online Marketers Make” by Mike Koenigs. (Traffic Geyser)

• Learn about how to get explosive results with online Video.
• Recognizes 12 Major Mistakes that you might be making.
• Watch how you can use content syndication techniques and strategies to revolutionize the way you grow your online business.

Don Crowther

“Increase Your Traffic By 25% in 90 Days Or Less” by Don Crowther.

• Are you intrigued by the power of social media, but concerned that it would require huge time investments and generate little return? That’s all about to change!
• Learn a simple, proven system that: can increase your traffic by 25% or more in 90 days or less;
• Is easily executed in just minutes per day .
• Positions you as an expert so that other people turn to you as the premier source for information and products.
• Generates significant increases in search engine positioning and profitability.

With the LIVE 8 Keynote Special Edition DVD You Get:

• INSTANT ACCESS to ALL 14 of the LIVE 8 Keynote Presentations
• The full DVDs of all 14 will be on their way in the mail shortly
• PLUS – 30 Days Full Access to StomperNet (a $797 value)

Stay Out Front with over 20 hours of cutting-edge, no-pitch training from the top Online Marketing minds on the Planet – AND a month of access to StomperNet

All for just $399!

Stompernet Blog

Stompernet Blog

Are you unknowingly setting a trap for yourself with accidental marketing mishaps?

Because before you decide to create and sell ANY kind of information product, it needs to pass these 3 tests:

1.    Do the prospects in the niche your creating your product for have a Strong and Driving Emotional need?

Meaning, do they REALLY want a “thing” BADLY?  Desire can come in many forms as well either FOR or Against something. One of my favorite lines from the TV show West Wing was from the character Toby who said “I hate those people with the heat of a Nova”…  I think he was talking about some political party.  Heh. (Cause we both know they all suck rocks.  Anyway…)

Does your prospect have “Heat of a Nova” desire?  Either for something or against something?

If they do, you’re on the right track.

2.    Can you drill down into your niche to a fine, granular level?

• A LOT of people like golf.  Golf is a pretty broad topic.  But you can drill WAY down into it?

You could, for example gain a foot-hold (no pun intended… well…) in the golf industry just by talking about Orthopedic Golf Shoes.

You could gain traction in the golf market just by talking about the “X-Out” golf balls that you can by cheaper than the fancy golf balls.  Like a type of Golf Ball is gonna help your score any.  Whatever.

• A LOT of people like timepieces – you know, watches.  Just for a moment, think about how many different styles and brands of watches you can see the next time you go to a public place.

The number is HUGE.  And being a “Focused Expert” is always the easiest and fastest way to gain authority in a marketing-place vs. being a “Generalist”.

For example, StomperNet covers a wide range on Internet Marketing Skills, but we specialize in Traffic and Conversion – that’s’ what got us started and it’s how we market.

Drill Down friend.

3.    Do they Value Advice?

Here’s a question:

Are you going to try to tell a transmission mechanic how to repair a torque converter or are you going to try to show a distance runner how to avoid shin splints?

The professional Transmission mechanic has already got a repair manual and a set of tools.  What do they need you (or your information) for?

Having said that:

How many professional distance runners do you know?

See what I mean?

A Distance Runner, almost by definition, is an amateur.  They do it for fun, for fitness, because they hate themselves (can you tell how much I enjoy running?)…

…and while there’s lots of tools (shoes) and accessories (clothes and distance measuring devices (aka –“pedometer” – See?  I do the research so you don’t have to baby!)…

… there’s probably NOT a ton of practical advice about avoiding a specific injury for a specific body type for a specific age group for a specific…

That’s the definition of a prospect that values advice – they might feel almost alone and unique in their pursuits and desires.

And there’s a LOT of people that think their needs are unique.  That’s a WIN!

Watch this comprehensive Video to drill down even further to make sure you’re not starting a wild goose chase after an Info Product that’s Dead On Arrival.

Keep on Stomping!

Andy Jenkins

P.S.  The Prospect Incubation and Monetization Process technique I spoke about in my last newsletter is almost ready for release.  Check the blog or your email for it soon – it’s going to redefine how your business markets.  Seriously.

P.P.S.  I’m just hanging out on Twitter most days.  Come follow along!

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Don’t those SEO “wizards” seem to have a crystal ball peering into Google’s inner workings?  How do they know when Google starts dancing before anyone else can even hear the music yet?

Well Dan’s going to tell you how you can get on Google’s not-so-secret “Insider’s List” so you get an email whenever they change the algorithm.  It’s really that simple.  (Yes, really.)

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– Leslie Rohde, GoingNaturalSix Video #2 – “Referential Integrity Rocks!”

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Stompernet Blog

Sometimes a loss leader can be risky - but is it worth it?

A Loss Leader is one of the more powerful brand building strategies that any business can employ.

And statistics, for what they’re worth, usually bear out that you’ll always earn more money per customer AND create a larger customer base if you’re prepared to sell a product for no profit, or even a LOSS in order to create a relationship with a customer.

But it’s Risky.

It’s Risky for a few reasons:

1 – To sell at no profit or a loss means that you’re sometimes selling low-value stuff.

Right? You’ve seen the Big Box Retailers offer crazy deals on low-end electronics in order to get people in the door. The problem is, the offer is usually “LOW END”. And the customer experience that follows doesn’t, shall we say, build the most loyalty.

2 – Also, it means that you MUST have a system to follow up with those new customers – meaning, you need to be ready to walk them up the “Ladder of Intimacy” to create future sales.

“Ladder of Intimacy?” Picture one of those A-Frame Ladders. You’re on one side and your customer is on the other.

At first, you’re far apart and low on the ladder – meaning, you’ve offered SOME value, and you’ve only asked for a LITTLE bit of a financial commitment for it.

The trick is getting them to climb that ladder. Each rung is a more expensive offer, but it also brings YOU closer to that customer because you’re providing MORE value as you climb together.

Sexy, eh?

The problem there is, the first thing you’re offering (because you need to keep it inexpensive for cash-flow reasons) is also probably of lower value to the customer.

There’s the rub.

What if you could invert the ladder? What if you could deliver AMAZING value for a low price, and begin your relationship with your customer in a place where they are already confident that doing business with you will result in great things for them?

So, if you’ve ever asked why StomperNet makes free videos to promote its new products, the answer comes from customer comments like this:

“If this is what you are GIVING away, I can’t imagine how good the stuff is that I get when I buy”.

WIN. Profound WIN.

And it works, every time.

This Video is a text book example of how to structure an Inverted Ladder.

In one of my last newsletters, I de-constructed and reverse engineered Frank Kern’s Mass Control Video – it was very well received for one very important reason:

“SHOWING” details, not “Telling” Details.

It’s one thing to TELL YOU how to do something, it’s another thing to SHOW YOU what it looks like, then talk about it why it works after.

This is the definition of Kinesthetic Learning. See it, Understand it, Do it. And it’s why Medical Schools employ that kind of education – because it’s CRITICAL when you’re saving lives.

So, check out the video, and come back here to StomperBlog.com and tell me what kind of VALUE Propositions most appealed to you.

Thanks!

Andy Jenkins

P.S. Here’s the Video Link again.

P.P.S. Next week, it’s all about SEO here at StomperNet….

Advanced SEO, that is.

Stay tuned for a Video from SEO Expert Leslie Rohde. He’s gonna tell you why LSI is lame.

Yes. Lame.

(I love causing trouble).

Stompernet Blog