This week our topic is web design. Years ago, business owners simply had to have a simple website with just the basic information. In those days websites were few, web speed was very slow and anything larger than a tiny image took forever … that is if you got your Internet to connect at all.

Then came along programs like DreamWeaver, CoffeeCup, and suddenly HTML became a lot easier for the masses. Internet speeds quickly improved, and therefore images became more commonplace. Next came along several improved blogging programs which coders also gobbled up. Suddenly the world of websites was much easier and the number of websites exploded.

Nowadays, if your website is several years old and still has basic design, people notice. It is natural to think if your site is this far behind the times, then your business probably is as well.

But that’s not all. If your website is too loud… sound wise, color wise or graphic wise… your consumers go elsewhere. And if they can’t find their way around your site, they will find their way around to another website. Furthermore, choosing the appropriate content to use is critical.

Obviously you want your business to succeed. With all the resources available today, there is no reason you shouldn’t have a modern website. With little changes and some great web design details, you will find more success. That’s why this week we’ve brought together some great people who are ready to provide you with ideas and information to help your web design.

Ryan Taylor
Director of Operations
StomperNet, LLC

IMPORTANT:  Some of the resources shown are only available to members. With our all-new tiered benefit levels you can join us today for as little as $49.00and get instant access to the world’s largest SEO and Online Business community plus all the tools and resources you need (including upcoming free webinar replays) to enhance your existing business or start, build and grow a thriving Internet-based business!

Curriculum Resources

• SEO 301 – Site Design Best Practices

Forum Posts

• Web Designer’s Success Guide

• One Page Web Design Resource

New Media

• The Perfect Customer Lifecycle with Geoff Zimpfer of Infusionsoft

• Get To The Top Of Your Game: Ways To Achieve More With Less Effort with Melanie Benson Strick

Faculty Office Hours
THURSDAY November 10th, 2011 at 1:00pm Eastern

“Top 10 Things to Include (or Not!) on Your Website”  with Andrea Warner

Just because your website LOOKS great…certain aspects need to be implemented or you may be missing out on much-desired sales. Join Andrea and learn the Top 10 Things to Include (or Not Include!) on Your Website to make sure you are getting the conversions you want.

StomperNet Members:  Register Here!

* Free Live Webinars This Week

WEDNESDAY November 9, 2011 ~ 4 pm Eastern

“How To Outsource Your Business To The Philippines For $2.50 Per Hour” with John Jonas & Janak Mehta

Join Janak Mehta and John Jonas and Learn Outsourcing Like You’ve Never Heard It Before…

How to hire the best! Paying less does not mean you have to sacrifice quality. John and Janak will show you exactly what to do to find top performing employees for pennies on the dollar.  Spending a little to outsource will actually generate more money because you won’t be tied up with menial work that someone else could do, while you could be pursuing new ventures.

John and Janak will reveal all the powerful tools to get your workers up to speed and working independently right away. That way you really can ‘replace yourself’. Discover how to hire and train individuals to do almost anything you could imagine. A little known process for hiring and rewarding employees that will get you top-quality work, quick turnaround, regular communication, and tons of profit!

Register Now

“StomperNet Open Forum” Fridays at 11EDT

We know everyone has questions about their business or different stumbling blocks. Well we invite you to bring them to the table during our Open Forum. With the combined training and experience of our Coaches you will get the direction you need to get you back on your road to success!

The next StomperNet Open Forum Call with our Professional Coaches happens next Friday at 11am EDT and we hope to see you there! These calls are intended to be live Q&A sessions and playback will not be available.

Stompernet Blog

And in learning, we are also very excited about StomperNet LIVE. Speakers and education is the name of the game at LIVE. We are happy to be adding many new speakers who will be providing valuable information.

This LIVE event is not only good for education, but for the networking as well. Many partnerships and other profitable ventures have been created from StomperNet LIVE events. In addition to many great friendships that have provided valuable information back and forth.

Be sure to snag the hottest seat in the house at LIVE 11 in Phoenix. Your business will explode. Better yet, get double the education when you join us for SEO Pro 2 days prior to the LIVE event!

MJ Schrader
Director of Web Presence
StomperNet, LLC

“As paid search begins to occupy a significant position in marketers’ budgets, both agencies and marketers must focus on intelligent keyword, bidding, and creative strategies to extract the most effective return on investment (ROI) from their campaigns.”
~ Jupiter Research

PPC, A Quick Way to Know Your Prospect

While PPC advertising costs money, it can help you save money in the long run by saving you months of time testing your campaigns. This will allow you know what keywords to gear your website toward using for Search Engine Optimization. After the initial expense you can settle into using other free methods to build traffic with your research.

Location, Location, Location

Another advantage of PPC is that you can use it to target specific geographic areas. By limiting your pay per click advertising to certain areas you may be able to keep your costs down while getting highly qualified visitors to your site. This can be done in your own geographic location or another.

If you are a local marketer, then this is exactly the information you need to help your clients bring in their specific customers. The pay per clicks will be more appealing when people know that the ad is for one of their local businesses. This can help your clients grow and of course help your reputation as their marketer.

Summer, Holiday and Other Special Occasions

Seasons are just that – seasonal. They last a short period of time and during which you must maximize your advertising. Your swimsuit business is probably not going to do that well during the cold months of December. PPC during June when the season is just starting can help push you in front of even more buyers. It also helps with running time related ads; such as those that run during a sale.

What are they thinking?

As discussed in the first paragraph, the biggest advantage is knowing what your customers and potential customers are thinking. Since you can not read their minds, PPC is the next best thing. After you discover what keywords bring in buyers you can better target and market your website.

With your new list of keywords you can write articles that use those specific keywords and distribute them to reference your website. You can fill up blogs with posts that are relevant to those words. This will make search engines happy, as you will have fresh content and make your prospects happy to have relevant information.

Relevant information can encourage reluctant buyers to stay longer on your website. The longer they are on your website the more likely they are to consider you as someone they should buy from. And all these benefits come from knowing what your prospect is searching for on search engines.

STOMPER Speed Boost

Join us for LIVE 11, get great education, and do some amazing networking with your fellow Stompers. Get three days of pure content, and learn all the cutting-edge tactics that you’ll need for a competitive business in the coming months.

Join us at LIVE 11. Make your reservation today!

Get the full story (and find out how to attend) by clicking here.

~ Just need SEO?  Want both?  Attend SEO Pro as well!

SEO Secret Sauce

Top 5 Advantages of PPC

1. Condense months of keyword research into a few days
2. Know what your prospect wants
3. Target local markets or certain geographic areas
4. Run seasonal promotions
5. Improve your ROI (return on investment)

Free Live Webinars Next Week:

TUESDAY, June 7th, 2011 at 7:00pm Eastern
Public Webinar:  More Traffic - Bigger Sales - More Money” with  JP Maloney.  He will be teaching the #1
Strategy used by the most successful online marketers to get more traffic and more buyers. ~ JP Maloney. Register Now

WEDNESDAY, June 8nd, 2011 at 7:00pm Eastern
Public Webinar:  LIVE 11 Primer with Dan Hollings of Mobile Marketing  Register Now

THURSDAY, June 9nd, 2011 at 7:00pm Eastern
Public Webinar:  ”LinkedIn Secrets You’ve Probably Never Heard Before” with Flyn Penoyer Register Now

Let us know your thoughts on today’s issue.

Post Your Comments Here

Stompernet Blog

As an Internet business owner I find that I’m constantly looking for new ways to drive traffic, to give the customers something they want or need. Or at least what they think they need.

The customer will always ask the inevitable question: What’s in it for me? We don’t realize how early in our childhood development we get this behavior, but gradually it becomes ingrained.

Do you remember doing chores as kid?

You got money or an allowance or that special thinga-ma-bob. That’s what was in it for you; incentive to do what you didn’t want to do to get what you wanted. This can be applied to customers as well.

Let’s face it, customers really don’t want to part with their money to get your product. Everyone, and I do mean everyone, wants you to give it to them. Something happens psychologically inside their head when they shop, especially if it’s for a luxury or frivolous item. They want the object. Their palms get sweaty, their throat goes dry, their eyes glass over, and their wallets tighten. Remember Gollum? It’s their precious.

Now, I’m being overly dramatic here, but the actual point remains. For people to spend their hard earned cash they want to know what in it for them. They go to work all week, something that most really don’t want to do, to get a check that they do want. Then come the things they don’t want again. They have to pay utilities, groceries, rent or a mortgage, and whatever’s left is their “spendin’ money”. And, before they give up spendin’ their money, they ask the question.

WII.FM is more than just what its name implies.

WII.FM More than a Radio Station

It’s a give and take philosophy that drives the business / customer dynamic. Both sides must employ the technique to get what they want. Your business is not a utility company that a customer MUST have such as water or electric. Those things a customer NEEDS and MUST pay for them even though they don’t want to.

But, just because you’re a business owner doesn’t mean you don’t have the same issues that your customers have. You have to pay bills. Maybe even twice the number if you have an office building that you work out of: double the rent, double the electric, etcetera, etcetera.

The customers don’t look at it that way. They don’t see you as a hard working stiff like themselves. Oh, no. You’re a business owner, part of the corporate machine that is out to profit from the lowly worker.

Wait a minute! I’m a working stiff! Come on, cut me a break!

No, evil business owner! I shall banish you to the lowest pit of Tartarus unless you give me the deal of a lifetime!

Sorry, Dungeons and Dragons flashback.

Here’s the give / take dynamic.

YOU sell something the customer wants. YOU want the customer to buy your product. YOU want the customer’s money. Well, really the only thing in it for you is a sale, the possibility of other sales through this customer’s word of mouth, and possibly gaining a loyal customer.

The CUSTOMER wants your product. The CUSTOMER doesn’t want to pay for your product. The CUSTOMER wants you to bend over backwards to give them something that they already want. This usually means a huge discount, some kind of free item, or some other profit-killing endeavor. In a nutshell, you give to take, they give to take.

The customer mentality of WII.FM is both a blessing and a curse for the business owner.

If you can come up with something that your customer will accept as a “freebie”, that doesn’t cost you an arm and a leg or bite deeply into your profit, then you could come out looking good. The problem is that thing you call a business is a profit deal.

Do you remember the movie “The Jerk” with Steve Martin? That movie has a great scene that directly applies to this situation. Steve is working at a carnival as a weight guesser. He thinks he’s not doing well so talks to his boss.

“I’ve already given away eight pencils, two hula dolls, and an ashtray, and I’ve only taken in fifteen dollars.” Steve says, bleakly.

The boss is smiling. “You have taken in fifteen dollars and given away fifty cents worth of crap, which gives us a net profit of fourteen dollars and fifty cents.”

You get the picture, but it’s not always this easy.

The quickest thing to jump on is free shipping. You buy my product and I’ll ship it to you free! While this is a good thing, all of your competitors are using the same gimmick. Darn. Okay, I’ll lower my prices. But now you have to deal with that stupid M.A.P.(minimum advertised price) agreement you have with your shipping source. Darn, darn, darn!

The playing field was leveled by forces beyond your control. The customer is still screaming what’s in it for me and you’re deciding whether or not you should order a headstone for your business.

So then you hit on the idea of offering a coupon. Yeah, that’ll work. But your competitors are also offering a coupon! Bah!

What then can my business give?

What can you give your customer that’s going to make them want to spend money with you? Remember that the customer sees it as 100% about them and nada for you. So whatever you do it’s got to blow them out of their socks.

Many of the tricks that websites use have been done to death. Free shipping, a coupon, a free e-book, and a monthly newsletter are just a few. Depending on your business, some of these things still work, but more and more you have to think outside the box.

So here’s one you can try. This will take a little bit of work on your part as you’ll also have to see what you can get from your supplier. Start a Twitter account for your business if you haven’t already done so. MONITOR that account. Most businesses will start an account and then forget the second they create it. Create, log out, and never come back. You have an internet business for Pete’s sake! Use the tools!

See what you can get from any of your suppliers at the deepest wholesale discount you can get.

Now, it doesn’t matter what you sell. Toys, furniture, stereos, cameras, they all will work with this idea. Once you have your Twitter account rolling and you’ve got a decent amount of followers advertise your “Word of the Week” contest. The first five or ten, or whatever number you choose that responds to your tweet get’s a free (insert your item here). The customers all of a sudden are getting the WIIFM. and you’re getting more customers.

Then it snowballs.

You’ll find that you get more Twitter followers as the word is spread that once a week you give stuff away. The upside is that these new followers may just be looking for the free stuff, however when you tweet about sales or new items, they know exactly what you’ve got and, should they need that item, will usually start their buying process with you. If you’re competitive, you’ll probably make the sale. This idea can also be applied to Facebook.

There are a lot challenges facing the web entrepreneur to build a successful online business. But to do so you’ve got to remember the customer also has a multitude, heck beyond a multitude of choices.

So giving them a little in a unique way can sometimes pay off in a big way.

But let’s not forget your side. What’s in it for you? Not from the customer, but from your vendors and suppliers. Now you’re the customer. Some vendors will cut you a special deal now and again and that’s good for you.

But here’s something you might try.

Let’s say you sell kitchen accessories. You sell kitchen accessories. There, I’ve said it. Make a trip to a local art show. Let’s say you meet a wood carver that makes intricately carved wooden serving bowls out of beautiful and exotic hardwoods. Find out if he’ll cut a deal with you to buy his products at a small profit. He becomes a supplier and you’ve eliminated a distributor.

Now you’ve got a beautiful and unique product that you can sell exclusively. This idea can cover a wide range of products. What’s in it for the wood carver? He sells more product than at the local art show and makes a buck. What’s in it for you? Good, inexpensive and unique product that ups your profitability.

I hope this has given you a few good ideas and a look inside the customer’s head. Now that you’ve read my post, I ask you: What’s in it for me? The hope that you’ll read my next one.

Entrepreneur Magazine chose Todd Chism as one of the top five “Emerging Entrepreneurs of the Year” in 2008.  He now owns over 40 niche domains, has four operational ecommerce websites, and has created a business consulting and coaching company.

===>  Download “Become a Local Business Superhero” here! <===

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You will get great tips like this…and more…every month – and you can start right now for just $1.00!

Stompernet Blog

Well it’s not – it’s called social commerce, and it’s just one small way you can leverage emerging media to grow your business indefinitely.

Take Groupon as an example. How valuable are they? Strong enough to reject a $6 billion deal from Google. Yes that is right, they turned down a $6 BILLION offer from Google. Do you think social commerce is on the rise?

By using Groupon and similar tools like Buy With Me and Living Social, you can create simple sales funnels to attract visitors to your site, entice them to find and purchase related products and services using incentivized specials, especially on impulse buyers. That’s the beauty of social commerce! You can offer promotions as an upsell for eCommerce merchants to increase their orders.

We also know that along with the rise of social marketing, mobile marketing is skyrocketing. By using mobile marketing tools, such as smart phone apps, you can even take your strategy (and your business) to the next level!

Has your business tapped into the social commerce and mobile market yet?

Please join us tomorrow at Noon as we welcome Lee Vance, our very own StomperNet Moderator.  Lee will share with us some of her simple, yet proven strategies to harness the power of emerging business-building.

Check out our free resources and media to see how StomperNet can help you grow your business today.

Talk soon and enjoy the resources below!

Ryan Taylor
Director of Operations
StomperNet, LLC

IMPORTANT: Some of the resources shown are only available to members. Not a StomperNet member? Join us today for just $1.00 to get access to the world’s largest Internet Marketing community plus all the tools and resources you need (including upcoming free webinar replays) to start, build and grow a thriving Internet-based business!

Curriculum Resources

How to OWN Your Social Media Marketing (Literally): Tammy Kahn-Fennell

Cutting Edge Web Marketing Strategies: Lee Goff

New Posts and Media

Encore Presentation:  Scott’s Secret Weapon Revealed with Scott Gallagher

Your Secret Ranking Weapon with Phil Chavanne

Encore Presentation: Step-by-Step Mobile Marketing with Dan Hollings & Wilson Mattos

* Free Live Webinars This Week

TUESDAY, May 10, 2011 at 12:00pm Eastern
Public Webinar: “Hands-on Business Building” with Lee Vance. Learn how to structure a funnel using Groupon and similar tactics, as well as hands-on on mobile marketing cases studies, with a general Q&A to follow. Register Now

TUESDAY, May 10, 2011 at 8:00pm Eastern
Public Webinar: “Webinar Legends” with Wil Mattos. Wil is going to share with you exactly how his company makes six figures each year with webinars alone! Learn the hottest profitable tactics and webinar strategies! Register Now

THURSDAY, May 12, 2011 at 8:00pm Eastern
Public Webinar: “Rapid Local Selling” with Rob Canyon. Learn how to become instantly successful at kick starting your business, closing more deals, and selling higher priced services no matter where you live, what your market or the competition. Register Now

“How to Leverage the 7 Hidden Trends to Profit More on the Internet”
We will pull back the curtains on the ‘Age of Voice’, an unprecedented shift that has created the biggest opportunity in history for nearly effortless and massive money creation. Register Now

Special Announcements

SEO Pro 2-Day Essentials Workshop – May 20th and 21st in Dallas, TX
Next week!  Register Now

StomperNet LIVE 11! – June 23rd – June 25th in Phoenix, AZ
Details Coming Soon!

Stompernet Blog

In Star Trek IV, the crew of the Enterprise time-travels to 1980s San Francisco. Scotty, the engineer, tries to access the state-of-the-art Macintosh computer by speaking into the mouse: “Computer? Computer?” When he fails to elicit a response from the machine, he puts down the mouse in disgust and resorts to typing on the keyboard.

Guess what? That’s what each of us experiences when we search, although we’re more used to it than the frustrated Mr. Scott. But we don’t think of our problems and desires in terms of keywords. We have to stuff all our thoughts and feelings into a small search box, because that’s what the search engines offer us.

For example, I’ve been searching for “treadmill desk” a lot lately, since a friend told me how much better he feels walking slowly as he works. If you could plug a microphone into my head, this is what you’d hear (after applying the standard male food/sex/sleep filter):

“I wonder if the TrekDesk will be too flimsy. It’s made of plastic, after all. Could I build one myself out of wood? Will it really help my back pain? Will it be hard to read the screen as I’m walking? And I know I can get a cheap treadmill on Craigslist, but maybe I want a top of the line model that’s really quiet. What about a manual treadmill? Will people be annoyed by the motor noise when I’m on the phone? Will they notice?”

Google doesn’t do well with long paragraphs like that. So I have to compress all these thoughts into a few words. I might try treadmill desk reviews or build treadmill desk or quiet treadmills for walking desk. Either my first search will lead to sites that answer all my questions, or I’ll return to the search box several times to get all these questions answered.

For search marketers, here’s the million dollar question: How can I prevent my prospect from searching again and again, and instead click my ad or listing and get everything they need from me? So that they’re deeply engaged with me, instead of jumping to my competitors, when they’re ready to buy.

In order to answer that question, I must understand the thoughts and feelings that got compressed into the keyword phrase. Like a zipped compression of a large file, those who understand how the process works in one direction can reverse engineer it and recover the original.

Unlike file decompression, keyword decompression relies not upon a fixed algorithm, but rather on curiosity, empathy and research.

The Six Keyword Decompression Questions

The goal of keyword decompression is to respond so accurately and completely to the searcher’s real motivations that you become the obvious choice the instant they see your listing on the SERP (search engine results page), and you parlay their attention into interest, desire and action on the landing page and beyond.
To accomplish this task, you must be able to answer the six Keyword Decompression questions:

If you can answer these questions about your best prospects, you will be able to sell to them. If not, then your marketing will be ignored, or worse, help your competitors by filling in the gaps leading to the sale. Let’s explore each question in some depth:

1. What pain/itch do they want to stop?

Every search is an attempt to change an existing situation. Even if it’s just to satisfy curiosity, or to shop for something amazing, it’s still an attempt to move the searcher from a state of dissatisfaction to one of satisfaction. Think of the search impulse as a rubber band being stretched. The search dynamic seeks to return the rubber band to its neutral position.

Your prospect may want to buy something, or learn something, or justify an emotion or opinion, or change a feeling state. To become the obvious choice, you have to know the desired end result of the search.

For example, a search for “treadmill desk back pain” suggests that I want to end up hearing stories about people who cured or reduced their back pain using a treadmill desk.

The ultimate outcome of my quest, as expressed in multiple searches over several hours, days or weeks, will probably involve the purchase or construction of a treadmill desk. But the specific outcome of this particular search is informational, and I’m rooting for a positive response. I do not want to read that treadmill desks are great for digestive problems but useless for back pain.

So a marketer who advertises back pain relief case studies will likely get my click.

2. Why are they searching right now?

In other words, what was the search trigger? Why did they search just now, instead of a year ago, a week ago, or 20 minutes ago? What happened inside their head, and what triggered it from their environment?

The search trigger is the context of the search, the story that the searcher is enmeshed in at that moment. If you can understand and reflect it back to them, you create a powerful bond of empathy and trust.

For example, my search for a treadmill desk was triggered by a friend’s recommendation. Knowing this, an ad could query, “Wondering if the treadmill desk is right for you too?”

3. What promise do they want you to make?

Once you’ve answered the first two questions, you must decide on the promise your prospect wants you to make. The ad that makes the best believable promise gets the click. The others get ignored.

Every ad is a promise in the following form: “If you click me, you will get…” Name the desired dot dot dot and watch your CTR (click through rate) skyrocket!

An ad that promised me unbiased reviews of the treadmill desk from back pain sufferers would get my click.

4. How can you immediately show that you can keep this promise?

Promises are cheap. Your prospect clicks your ad with hopeful skepticism, ready to hit the Back button at the first sign of irrelevance, confusion, or sleaziness. The top of your landing page must immediately address the promise of the ad directly.

The headline, the overall design, and the top graphics must immediately reinforce the promise, so that I am put at ease that I’m in the right place.

If the landing page contained generic information about treadmill desks, or if I had to scroll or hunt for info about back pain, I would feel duped by the ad and depart within a few seconds. The advertiser would have wasted the cost of my click.

On the other hand, a headline like, “Why the treadmill desk is the answer to your back pain,” would engage me and keep me reading.

5. Why won’t they buy your product or opt-in?

Every landing page must have an MDA, a Most Desired Action, that relates to your overall business goal. Sometimes the MDA is a direct purchase from an ecommerce site. Other times, it’s just to get a visitor to become a lead via a phone call or opt-in form.

Whatever your MDA, there’s always a bunch of reasons they don’t want to do it. They don’t trust you, they don’t believe they can install it properly, they’re confused about the features, they don’t value the benefits, they’re embarrassed about spending money on it, they’re tired of getting inundated by emails from people in your industry, etc.

If you want them to complete your MDA, you must overcome these objections. That’s the function of the content of the web site. Using descriptions, metaphors, demonstrations, case studies, testimonials, FAQs, and endorsements, you must help your prospect see that their objection is simply not relevant in this situation.

6. How can you eliminate their risk?

Once you’ve identified their key objections, you can’t just argue them away. After all, you’re biased, and they know it. In addition to explanation and demonstration, you must also reverse whatever risk they’re still feeling.

Human beings will do a lot more to prevent loss than to achieve gain. Every decision we make is monitored by a powerful subconscious brain program called DFTU (“Don’t F- this up.”). Its only job is to scan the environment and protect its owner from making decisions that could lead to danger of any kind. It’s a super “Avoid Pain” circuit that can keep people from achieving great gains if there’s any risk of a downside.

Unless we speak directly to the DFTU voice in our prospect’s brain, we won’t get the conversion.

Clear policies and powerful guarantees are the best ways to address the DFTU voice. And while the entire marketing and sales process should include this message, the most important place to reinforce it is right next to the action spot on the site: the Buy Now button, the “Send me the Free Report” form, the phone number.

Using the Six Questions

If you’re an old hat at keyword research, these six questions will provide focus and clarity to your efforts. You’ll not only know what to look for, but exactly how and where to respond for maximum effect.

If you’re just getting started with keyword research and aren’t sure how to find out the answers to these questions, I recommend checking out my live and recorded webinars on the Stomper Portal, or signing up for my Breakthrough Online Profits newsletter at askhowie.com. Or, if you want more articles about keyword decompression in Net Effect, let me know and I’ll happily provide them.

Happy Keyword Decompression!

Howie Jacobson is the author of Google AdWords For Dummies, creator of the AdWords Checkmate Method, and co-founder of The PPC Agency. If you want advice, find him at askHowie.com. For hands-on implementation, visit thePPCagency.com. If you want Howie to speak at an event on your private island in the Pacific, you had him at “hello.”

===>  Download “AdWords Settings – Best Practices” here! <===

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You will get great tips like this…and more…every month – and you can start right now for just $1.00!

Stompernet Blog

The fact that you’re here tells me that you know enough about StomperNet to know a touch about what StomperNet is and have found some value in what we do and teach.

For the last (almost) 3 years, we have created over 100 millionaires due to the fact that we offer the best training on Earth related to how to grow your online business. There are a bunch of reasons why StomperNet has been able to give people the crazy results we’ve helped others create for their businesses:

• Our World Class Faculty delivering cutting edge techniques
• Professional Coaches ensuring members establish and work toward their goals
• 1400 hours of Focused, Expert Training across every online topic
• A Community of Brilliant Members happily helping each other
• The Best Live Events around
• Ultra-Focused Premium Level Courses

The thing is that it isn’t any one of those things that creates millionaires. It’s the combination. The system. All of these things together are the key to creating amazing success stories. Beyond the system, it’s the members that spend the time to find the answers to their questions inside of our massive library of training that make the difference. The actions they take dictate their level of success.

We know StomperNet works perfectly for the members we have.

I still became upset over where StomperNet stood. I realized that the time had come to make some changes.

The Elite level of membership we’ve maintained at StomperNet has left out thousands of people due to the cost of our Membership. Now, don’t get me wrong here, I’m not saying StomperNet has ever been overpriced. You could ask any member and they’d tell you that just isn’t the case.

I KNEW there was a way to make StomperNet available to ANYONE that wants to be successful online.

If that’s you, get ready.

Everything will become clear tomorrow – from our brand new set of Stomper Tools to the other crazy changes we’ve added into the program – know that it’s strategically designed to push you to success faster than you’ve ever imagined before.

Be here: http://stomper999.com at 9:09 am on Wednesday September the 9th.

You’ll be glad you did.

Brad Fallon,

CEO

StomperNet

Stompernet Blog

StomperNet LIVE 8 Keynotes
All 14 Videos Now Available For Instant Access

For 3 jam-packed days, almost 700 people were riveted to their seats by the best lineup of the year. And they took notes, copious notes. One after another, presenters from around the world took the stage and enthralled the crowd of information-thirsty entrepreneurs and Internet Marketers.

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These speakers, some of the brightest marketing minds on the planet (including our vaunted StomperNet Faculty) were handpicked by us to talk about topics that ranged from “How to Get Super-Affiliates to Promote You” to “How to Make the Most of Twitter”.

If you were there, you know how it went down. If you weren’t, here’s your opportunity to get all of the Keynote Addresses for StomperNet LIVE 8 (and we’ll throw in a month of StomperNet Elite membership to boot!) Either way, don’t miss this limited time offer to get a front row seat – without leaving your house!

With the LIVE 8 Keynote Special Edition DVD You Get:

• INSTANT ACCESS to ALL 14 of the LIVE 8 Keynote Presentations
• The full DVDs of all 14 will be on their way in the mail shortly
• PLUS – 30 Days Full Access to StomperNet (a $797 value)

Stay Out Front with over 20 hours of cutting-edge, no-pitch training from the top Online Marketing minds on the Planet – AND a month of access to StomperNet

All for just $399!

You’ll have immediate access to the Live 8 Keynote Presentations right after you order – that’s over 20 HOURS of pure content about the things that the top folks in the game have on their minds right now.

Then, in the next 30 days, those presentations will also be shipped to you on DVD, so you’ll have them forever!

During your 30-day Elite StomperNet Membership you can:

• Train yourself using our 1,400 videos and audios on all of the cutting-edge Internet Marketing topics that our faculty covers.

• Can join Faculty Office Hours, where you can ask your Burning Questions about your business or your site to the top SEO, Conversion, Analytics, Social Media, and Business Building experts around!

• Answer almost any question about Online Success from the over 200,000 Forum posts

• Work with one of our Professional Coaches to ensure you start on track and STAY on track to achieve your online goals.

Check out who spoke at LIVE 8, and what they talked about:

Jeff Johnson

“How To Get Super Affiliates To Mail Your Stuff” by Jeff Johnson.

• Who better to explain what motivates affiliates than a super affiliate themselves?
• Reveals some helpful tips and insights from his own personal experience as an affiliate .
• Shows you how to get better results from yours.

Dan Thies

“Six Things You Must Know To Survive in Online Marketing” by Dan Thies.

• A veteran heavy hitter in the SEO world who’s known around StomperNet as “THE keyword research Guru”.
• Dan Thies shares the most important things that you need to know about Online Marketing.
• Learn from his long-time experience and secure your place online.

Russell Brunson

“Taking your Business to the Next Level” by Russell Brunson.

• Go “behind the scenes” and look into a business that generates 8 figures a year in online sales.
• He shows you the little tweaks and changes that helped him jump from 6 to 7 to 8 figures in revenue.
• What could those changes do for YOUR business?

James Shramko

“Affiliate Pounce” by James Scramko.

• James Schramko tells you not to expend time and effort until you KNOW that your niche is profitable and sustainable.
• Learn how to identify profitable niches and the products that satisfy the needs of those niches.
• Learn about strategies and automated profit systems for affiliate marketing, list building, SEO, and traffic generation.
• James introduces you to ‘Affiliate Pounce’!!

Brad Fallon

“Create Massive Leverage with Mafia Offers” by Brad Fallon.

• CEO of StomperNet.
• An active member of an elite Mastermind Group of CEOs, Brad takes you to the top of your business.
• Learn how to successfully fulfill a role in your own company that will allow it to grow rapidly- beyond what you thought possible.

Paul Colligan

“Social Media Roundtable” by Paul Colligan.

• Join Web 2.0 Expert Paul Colligan, as he dives into Media and Web 2.0.
• He’ll challenge everything that you think you know about media for Web 2.0
• Once and for all, learn how you can do it the right way- to maximize your profits.

Dan Hollings

“Twitter Twenius” by Dan Hollings.

• Think you know Twitter? Well, grab hold of your cranium because you’re about to undergo an intensive Twitter brain transplant with Twitter Twenius, Dan Hollings.
• Dan will uncover things like: how to build not just followers, but “listeners”.
• Using Twitter can be your 24/7 TV channel driving never-ending targeted traffic.
• Creating viral testimonial engines, automating without the annoying robots.
• Repurposing content for perpetual social marketing.
• Yes, you’ll move at the speed of light as Dan reveals the E=mc² of the Twitterverse.

Andy Edmonds and Dave Bullock

“Split Testing” by Andy Edmonds, David Bullock, and Rodney Trotter.

• That which cannot be tested cannot be improved”.
• In this presentation Andy Edmonds, Dave Bullock, and Rodney Trotter explain the value of split testing on conversion.
• Provide an outline of Taguchi testing.
• And also give a preview of an amazing new StomperNet split- and Taguchi-testing tool!

Ross Goldberg

“Where are your New Customers Hiding?” by Ross Goldberg.

• Learn the psychology of your customers.
• Learn a proven and effective way to market: covering every possible avenue to reach customers.
• He shares a system that can be easily implemented and that generate measurable results, within a week.

Leslie Rohde, Jerry West, & Dan Thies

“SEO Triple Play” by Leslie Rohde, Jerry West, and Dan Thies.

• Watch these three put on a stellar presentation (they’re also known as the “SEO Triple Threat”.)
• Here are three of the deadliest SEO experts in the WORLD together in one place, and with one common purpose: “To change the way these people think about SEO forever and destroy ALL the misconceptions that are making them fail again and again…”

Scott Hallman

“The Windfall Profits Workshop” by Scott Hallman

• Scott is known as the ‘Master of Implementation.
• Learn his rapid growth success practices.
• Modeled from leading global firms.
• Shows you how those same practices can be applied to your business.

Joe Polish

“Time Management Marketing” by Joe Polish.

• Entrepreneurs constantly reference mastermind groups as one of the most useful tools for enhancing their success.
• Learn about the Genius Network Mastermind group, a marketing brainstorming group for highly successful entrepreneurs.
• You can supercharge your success with a mastermind group.

Mike Koenigs

“12 Mistakes Most Online Marketers Make” by Mike Koenigs. (Traffic Geyser)

• Learn about how to get explosive results with online Video.
• Recognizes 12 Major Mistakes that you might be making.
• Watch how you can use content syndication techniques and strategies to revolutionize the way you grow your online business.

Don Crowther

“Increase Your Traffic By 25% in 90 Days Or Less” by Don Crowther.

• Are you intrigued by the power of social media, but concerned that it would require huge time investments and generate little return? That’s all about to change!
• Learn a simple, proven system that: can increase your traffic by 25% or more in 90 days or less;
• Is easily executed in just minutes per day .
• Positions you as an expert so that other people turn to you as the premier source for information and products.
• Generates significant increases in search engine positioning and profitability.

With the LIVE 8 Keynote Special Edition DVD You Get:

• INSTANT ACCESS to ALL 14 of the LIVE 8 Keynote Presentations
• The full DVDs of all 14 will be on their way in the mail shortly
• PLUS – 30 Days Full Access to StomperNet (a $797 value)

Stay Out Front with over 20 hours of cutting-edge, no-pitch training from the top Online Marketing minds on the Planet – AND a month of access to StomperNet

All for just $399!

Stompernet Blog

What a month! Jumping in as the CEO of StomperNet just one month ago has been like jumping into the cockpit of a 747. Mid-air.

But that’s okay. I kind of like it. Actually I like it a lot. I like to work fast and I talk even faster. I love getting things done, like, yesterday. I especially love building and growing companies at lightning speed.

So that’s why – one month into my stint as StomperNet’s CEO – I’m happy to announce a little growth spurt in our Faculty ranks.

Try seven new faculty members (see their bios below).

Some of these names you will definitely recognize, some might be new to you, but all of them are incredible. We are thrilled to have them join us and we are excited about the enthusiasm they have already shown. (This particular airplane ride’s about to get a lot more fun.)

Talk soon,
Brad Fallon

If you have any questions or comments, I want to know! Leave a comment below!

Welcome New StomperNet Faculty Members…

Anne Holland, founder of Marketing Sherpa and WhichTestWon.com. Anne’s been conducting tests and research into what works best in marketing for more than 20 years. As Founder and Past President of MarketingSherpa Inc., Holland published pragmatic research studies such as annual Search Marketing and Email Marketing Benchmark Guides and the bestselling Landing Page Handbook. 237,000 professional marketers in corporate America read her newsletters featuring exclusive Case Studies and fresh data every week. Holland has been a featured speaker, and often keynote, at more than 100 industry conferences including Email Summit, Business-to-Business Lead Generation Summits, eTail shows, Affiliate Summit, Direct Marketing Association events, Microsoft Worldwide Partner Conferences, and Ad-Tech conferences (for which she is also a former Advisory Board Member.) She has been quoted in The Wall Street Journal, The New York Times, DMNews, Entrepreneur.com, Fast Company and Business 2.0 among others. An award-winning marketer herself, since 1992 she has served as a Judge for many industry awards including the Viral Marketing Hall of Fame, the Ad-Tech Awards, the Electronic Retailing Association Awards, MarketingSherpa’s Email Awards, and the Interactive PR & Marketing Nettie Awards.

Dave Taylor, of AskDaveTaylor.com fame and Intuitive Systems. He’s baaacck! As one of our exceptionally popular original faculty members, Dave is back from his StomperNet Faculty hiatus. Dave is an absolute expert at helping your company learn how to grow through savvy use of business blogging and associated social networks and new media, business or technical topics, leading a class of adult learners, or writing a business or technical book for neophytes, my central focus remains the same: to explain complex concepts and technologies in a way that lets you gain insight into the subject. His most recent books are The Complete Idiot’s Guide to Growing Your Business with Google (Penguin/Alpha) (widely hailed as a must-read by business experts), Teach Yourself Unix System Administration in 24 Hours (Sams/Macmillan) (which focuses on three operating systems: Red Hat Linux, Solaris and Mac OS X), Solaris 9 for Dummies (Wiley), Learning Unix for Mac OS X Panther (O’Reilly), Wicked Cool Shell Scripts (NoStarch), and Creating Cool Web Sites (Wiley).

Erik Stafford – Described by Ross Goldberg as “…the best person I know when it comes to helping newbies, guiding them into a business model that works, and teaching the basics of internet business in a way that can be understood.”

 Erik formed Stafford Marketing, LLC in late 2006, launched The Faster Webmaster in early 2007, and has been helping people get started building online businesses ever since. He looks forward to conducting site reviews for Stompers, especially focusing on copy, design, and sales funnel (magic offer) strategies.

Alan Bechtold – Alan’s been in publishing for over 30 years and been online since before the real “internet” existed with online bulletin boards. He’s a self-described ” A jack of all trades and a master of info-publishing and marketing.” His primary focus in StomperNet will be teaching creative writing for content, info product creation, and copywriting.

Melanie Benson Strick – Melanie’s a brilliant marketer specializing in business growth, team building, and breaking through the 6 figure area into 7, 8, and beyond. Melanie really knows her stuff. She’s known as The Million Dollar Lifestyle Business Coach because she knows first-hand how to build a successful, thriving, freedom-based company with her secret weapon — LEVERAGE. With over 12 years in corporate America and eight years as a business owner, Melanie works exclusively with entrepreneurs who are ready for a “sustainable” lifestyle business. Melanie’s clients, who are typically coaches, consultants, authors, speakers, trainers, service professionals and information marketers, average a 172% revenue increase while creating more time for living their dream lifestyle.

Vin Montello – Vin’s the brilliant copywriter behind some of the greatest successes on Clickbank. His copy is some of the best we’ve ever seen. And he’s excited to help Stompers make their copy some of the best their customer’s have ever seen.

David Wilkinson – Finally, we’d love to introduce a faculty member who can only be described as a “phenom.” He’s a 15-year-old super affiliate from the U.K. who makes five figures per month and he’s still in high school. (Think you might be able to learn something about affiliate marketing from him.)

Stompernet Blog

Even cell phone pics show themassive attendence at this historic Live 8 Event!

Normally, we rarely allow outsiders a peek at the closed-door StomperNet Live events but this time we’re doing something a little different.  We’re going to have some free VIDEO from the floor soon, but for now, here are some “leaked” updates from our member portal to show you what our members come back for time after time (which is why this is our EIGHTH LIVE Event in less than 3 years!) Check it out below and let us know what you think!

Live 8 – Busting At The Seams

There are a lot of folks here. I think we’re tipping the scales at 650 attendees. We’ve wedged as many people in this ballroom as you can – without use of a crow bar or an angry fire marshal.

And the energy is already cranked.  Which is shocking, considering about 1/3rd of the attendees stood up when Brad asked how many had traveled here from outside the U.S. That’s eyeball-math but it looked like just about a third to me.

So it’s pretty impressive that considering all the jet lag in the room – there’s tons of laughter, smiles, chatter and excitement. I’ve not caught one person dozing yet.

James Schramko – Sneaky Down Under

First Keynote of the Weekend: James Schramko takes the stage.

Today, there’s not exactly thunder down under.

Oh sure, James Schramko *is* from Australia. He’s smart, he’s successful. But thunderous? Not really. Affiliate Pounce creator James Schramko hit the stage today in a low key, but high content way. With a dry wit and heavy Aussie accent, James wrapped his excellent lessons about affiliate marketing into a very entertaining presentation.

(Every so often, James stops his talk and says “Hey, who wants a sneaky tip?” The crowd hollers back “We do!” If their reply isn’t loud enough for James’ liking, he asks for more energy. Before you know it, it starts to feel like a rock concert call and response. I’m half expecting to hear “Freebird!” soon. It’s just great.)

James’ back story is pretty interesting. Aside from being a top Mercedes salesman and general manager, he tells us that he used work in collections (“…which is kind of like sales…only your customers already have the product.”)

We of course can’t give away every single information nugget and ‘sneaky tip’ James covered. But we can say that relationships are the name of his game.  In fact, he believes so strongly in relationships that he keeps in touch with customers who ended up buying not from him, but his competitors.

Why?

Because he counts on his competitors to not follow up. And most of the time, they don’t. So next time those customers buy, or next time someone asks them for a referral, guess who they remember? Hint: it’s not James’ competitors.

Sneaky, right?

The Need for (Smart) Speed

StomperNet's co-founder takes the stage for the first time as the new sole owner of our organization - so what's on his agenda?

I’m going to briefly address the, um, four folks in this room who’ve never seen Brad Fallon speak before. Get you up to speed and all that.  I can summarize it this way:

Brad’s fast.

He talks fast. He builds companies fast. He makes money, fast.

Brad’s favorite quote isn’t from a business or marketing guru, or any kind of guru at all. It’s from a race car driver named Mario Andretti. “If everything seems under control, you`re just not going fast enough.”

See? Speed is where Brad Fallon is at.

But this event, he has a new twist on his usual “Go, go, go…” He’s now moved on to teaching a way to control the speed. To go not only fast but to go smart. Keeping an eye on how you are “spending” that speed is just as crucial as going quickly.

What Brad’s talking about is Leverage and Productivity. And the wasteful evils of Multi-Tasking. He’s taking us through worksheets and charts based on Brad’s favorite project management system – the Theory of Constraints. It’s really opening a roomful of eyes.

This system works so well that when a government agency used it to build tanks, their productivity skyrocketed. So much so that not only were they suddenly able to output the product they needed to produce…they had extra capacity. They were so efficient and so streamlined that they were able to take on extra work from the private industry.

Wouldn’t you love to get that much done, with exact same amount of workers?

#&*@%@

Bad words never sounded so good as when they will help you find more customers for your business!

Ross Goldberg defines himself a lot of different ways. A war vet. An accidental Internet Marketer. Former Fighter.

Potty Mouth.

He’s all that and then some. Ross’s delivery style is real and honest and always amusing. But his content is solid and real-world and clearly appreciated by the crowd.

Today Ross is talking about managing your reputation online.  He’s helping us manage our overwhelm. He’s actually posting a slide and making us read out loud what’s written on it:

“I promise not to use what I learned today for Evil Purposes.”

—–

Quite a day (and that’s not even ALL of the stuff we covered on Friday!) Even though these are all the updates for the moment, but you’re going to want to get ready, because we’ve got even more coming up soon!  (With video!) And don’t forget to leave a comment below and let us know what you think!

Stompernet Blog

StomperNet IS changing... but it's only becoming better for you, our customers and subscribers!

July 30, 2009 -  Last week, Andy Jenkins and Brad Fallon negotiated the future of their online school of IM education, StomperNet. When they emerged, Brad Fallon was the new CEO and Andy Jenkins was moving to California.  Each is pleased with the turn of events. And each other.

“That’s about the size of it,” reports Jenkins. “It’s really that simple. People are speculating like crazy about what kind of behind-the-scenes dramatics went on, but it’s something far more boring: I was ready to pass the StomperNet baton in order to work on other stuff. Brad was ready to take it.”

“The only fireworks are those we see happening online with all the gossip and rumors.” chuckles Brad Fallon “Frankly, we were surprised by how much everyone cared! Happy…but surprised.”

But it’s no wonder this announcement has caused so much speculation. StomperNet, which opened its doors in October 2006, has been the talk of the IM space for years. They broke records when they first launched, selling over 2000 membership slots, at a price point of $10,000/year (Or $800/month.) Over the last three years, they’ve assembled a faculty of world-class subject matter experts on virtually every aspect of internet marketing.  This faculty guides and educates their members (who refer to themselves a “Stompers.”)

Jenkins, Fallon and this esteemed StomperNet faculty have also compiled the largest, most comprehensive IM library of over 1400 videos, audios, and other online courses.  They host a vibrant community of online entrepreneurs, who regularly share tips and advice in the famous StomperNet forums. Forums that are currently going almost 200,000 posts strong.

StomperNet Live events are also legendary, attracting top speakers from all over the world to address Stompers and help them grow their businesses. The popular  “site review” section of the Live Events also makes StomperNet Live events extra unique. Attendees can submit their URL and enjoy a thorough one-on-one analysis of their site, conducted by a StomperNet faculty member. Attendees have called these personal reviews “priceless” and “the smartest thing I’ve ever done for my business.”

As if that wasn’t enough, last year StomperNet launched another new product. One that was – once more – unlike anything else seen in the IM market. Called “The Net Effect”, this printed monthly journal is sent to subscribers in more than 200 countries, and is more handbook than magazine. Its focus? Teaching readers tactics and strategies that will allow them to maximize their presence (and profitability) online. Each issue features instructive, execution-focused articles penned by the StomperNet faculty and other featured writers. At the end of each issue is a summarizing checklist that combines all the action items discussed throughout of the magazine. Readers report that they love to tear these checklists out and work on them each month.

“As big as StomperNet is right now…we’re about to get bigger.” explains Fallon, “I can’t go into the details yet, but suffice it to say that this Fall will see some incredible new offerings from StomperNet. Stuff people have been begging us to do for years now. We’re incredibly excited about the future of StomperNet and our mission of supporting internet entrepreneurism around the world.”

For media inquiries about StomperNet, please contact jhallock@stompernet.com. For sales-related inquiries, please contact cwatson@stompernet.com.

Stompernet Blog