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	<title>Stompernet Blog &#187; search engine optimization</title>
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		<title>This Week In StomperNet &#8211; December 27, 2011</title>
		<link>http://www.stompernet.com/blog/this-week-stompernet-dec-27-2011/</link>
		<comments>http://www.stompernet.com/blog/this-week-stompernet-dec-27-2011/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 15:55:20 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[This Week in StomperNet]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.stompernet.com/blog/?p=3927</guid>
		<description><![CDATA[<p>Christmas is over, and New Years is just days away. Maybe you are already putting up your holiday decorations or waiting a bit longer. But while you are putting things away, don't let the after-holiday slow down be part of your business.</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<p>.<br />
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<p>Christmas is over, and New Years is just days away. Maybe you are already putting up your holiday decorations or waiting a bit longer. But while you are putting things away, don&#8217;t let the after-holiday slow down be part of your business.</p>
<p>Many business owners accept that the next few months will simply be slow months. Their budgets and businesses suffer while they grow complacent waiting for spring or summer for the next big promotion. Your business does not need to wait or suffer.</p>
<p>You can do things right now to make your business sparkle in the eyes of your customers and clients. You can provide more hands-on service, more coaching calls for clients, and more attention for customers. Stand out in helping them and in your customer service.</p>
<p>Cut back on your expenses early. Look at your services and products that you use. Many services that used to cost you a bundle can now be used for free and work just as well.</p>
<p>But most importantly,<span id="more-3927"></span> switch things to give a more personal touch. Yes, it may take longer, but with this personal presence, your customers and clients feel like they know the people behind your business, which gives them a connection that sustains itself in the future.</p>
<p>This is just a small list of things you can do but there are other tactics as well that will help your business. That is why this week our topic is Post-Holiday Business Success. This will help you prepare for the New Year and start it off right!</p>
<p>&nbsp;</p>
<p><strong>Ryan Taylor</strong><br />
Director of Operations<br />
StomperNet, LLC</p>
<p>IMPORTANT:  Some of the resources shown are only available to members. With our all-new tiered benefit levels you can<a href="http://www.stompernet.com/products/stompernet-membership-stompernet/"> join us today for as little as $49.00</a>and get instant access to the world&#8217;s largest SEO and Online Business community plus all the tools and resources you need (including upcoming free webinar replays) to enhance your existing business or start, build and grow a thriving Internet-based business!</p>
<p><img class="aligncenter" src="https://lh3.googleusercontent.com/-nbTvyMovMVg/TvIGuPk4tSI/AAAAAAAABFI/0-aK-MwVMUg/s971/shadowed-hr.png" alt="" width="971" height="21" /></p>
<p><strong><span style="color: #6b8e23; font-size: large;">Curriculum Resources</span></strong><br />
<img class="alignright size-full wp-image-3181" title="twissmall" src="http://www.stompernet.com/blog/wp-content/uploads/twissmall.jpg" alt="" width="320" height="240" /></p>
<ul>
<li><a href="http://members.stompernet.com/courses/calls_and_webinars/m/mediagallery/300075.aspx">Get More Productive Now</a>: Renee Corbett</li>
<li><a href="http://members.stompernet.com/curriculum/businessbuilding/m/productivity/300283.aspx">Strategic Thinking: Clarifying Your Thoughts to Grow Your Business: </a>Judy Whalen</li>
</ul>
<p>&nbsp;</p>
<p><span style="font-size: large;"><strong><span style="color: #6b8e23;">Forum Posts</span></strong></span></p>
<ul>
<li><span style="color: #6b8e23; font-size: small;"><strong><a href="http://members.stompernet.com/community/f/5/p/59761/294225.aspx#294225">Help! Have you been here? (Guiding hand wanted)</a><br />
</strong></span></li>
</ul>
<p><img class="aligncenter" src="https://lh3.googleusercontent.com/-nbTvyMovMVg/TvIGuPk4tSI/AAAAAAAABFI/0-aK-MwVMUg/s971/shadowed-hr.png" alt="" width="971" height="21" /></p>
<p><strong style="color: #6b8e23; font-size: large;">* Free Live Webinars This Week</strong></p>
<p>&nbsp;</p>
<p><span style="font-size: medium;"><strong>THURSDAY December 29, 2011 ~ 2 pm Eastern</strong></span></p>
<p><em>&#8220;Fun, Innovative &amp; Effective QR Code Marketing&#8221; with Lee Vance</em></p>
<p><em>Every business who gets the value of smart phone users is using it.  What is &#8220;it&#8221;?  QR codes.  They use them in their ads, websites, flyers, direct mail&#8230;you name it.  And the best thing?  They are FREE!  If you are not using QR code&#8230;or do not even know what it is&#8230;tune in for this webinar on what QR code is&#8230;and now to use it to stealthy build an army of carefully profiled leads and customers for your business today!  See tons of examples and find out how easy it is to get started, plus critical mistakes to avoid when using QR code to grow your business!<br />
</em></p>
<p><strong><span style="font-size: medium;"><a href="http://www.stompernet.com/products/public-webinars">Register Now</a></span></strong></p>
<p>&nbsp;</p>
<p><strong><span style="color: #6b8e23; font-size: large;"><img class="aligncenter" src="https://lh3.googleusercontent.com/-nbTvyMovMVg/TvIGuPk4tSI/AAAAAAAABFI/0-aK-MwVMUg/s971/shadowed-hr.png" alt="" width="971" height="21" /><br />
Special Announcements</span></strong></p>
<p>&nbsp;</p>
<p><span style="font-size: large;"><strong>&#8220;StomperNet Open Forum&#8221; Fridays at 11EDT</strong></span></p>
<p>We know everyone has questions about their business or  different  stumbling blocks. Well we invite you to bring them to the  table during  our Open Forum. With the combined training and experience  of our  Coaches you will get the direction you need to get you back on  your  road to success!</p>
<p>The next <a href="http://www.stompernet.com/events/open-forum-call/#" target="_blank">StomperNet Open Forum Call</a> with our Professional Coaches happens next Friday at 11am EDT and we   hope to see you there! These calls are intended to be live Q&amp;A   sessions and playback will not be available.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><strong><a href="http://www.stompernet.com/events/open-forum-call/#"><img class="aligncenter" title="StomperNet Open Forum" src="https://lh5.googleusercontent.com/-sK9sKQVu4bs/Tr2UpfNC54I/AAAAAAAABB4/-PmwN1ogI94/s495/SN-FridayCalls.jpg" alt="" width="495" height="253" /></a></strong></p>
<p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></content:encoded>
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		<title>How to Interview an Outsourced SEO Person</title>
		<link>http://www.stompernet.com/blog/interview-outsourced-seo/</link>
		<comments>http://www.stompernet.com/blog/interview-outsourced-seo/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 19:55:01 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://new.stompernet.com/blog/?p=3034</guid>
		<description><![CDATA[<p>Deciding to move your business to the next level by outsourcing is a big decision to make. Once you take a deep breath and have taken the leap&#8230;there&#8217;s more to figure out! The nuts and bolts of outsourcing comes next. You&#8217;ve got to figure out from where you are going to hire. Are you going [...]</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<p>Deciding to move your business to the next level by outsourcing is a big decision to make. Once you take a deep breath and have taken the leap&#8230;there&#8217;s more to figure out! The nuts and bolts of outsourcing comes next.</p>
<p><strong>You&#8217;ve got to figure out from where you are going to hire.</strong> Are you going to outsource from the variety of websites available such as oDesk, Elance or Freelancer? Are you going to hire from local resources such as a college or Craigslist? Or are you going to try outsourcing overseas to the Philippines, India or Croatia?</p>
<p>After you consider this initial WHERE&#8230;the next part of the process comes in to play. <strong>How do you make sure you are REALLY getting the right person?</strong> Can they really do what they say they can do?</p>
<p>It would be GREAT if there were a golden answer to that question! The fact is you have to do your best to ask the pointed questions to find out as much as you can about the person you are considering hiring. While a portfolio from a potential outsourcer is good, you still need to ask some direct questions and see how they answer them.</p>
<p>While there are a variety of positions that you can outsource, SEO projects are a top one. Read our Stomper Intelligence Report to find out How to Interview an Outsourced SEO. It will also give you some good ideas for handling other outsourcing positions!</p>
<p>&nbsp;</p>
<p><strong>Lee Collins</strong><br />
Managing Director<br />
StomperNet, LLC</p>
<p>&nbsp;</p>
<p style="text-align: center;"><em><br />
&#8220;If you deprive yourself of outsourcing and your competitors do not, you&#8217;re putting yourself out of business.&#8221;</em></p>
<p style="text-align: center;"><em> </em><em><strong>~ Lee Kuan Yew</strong></em></p>
<hr />
<h1><span style="color: #6b8e23;">How to Interview an Outsourced SEO</span></h1>
<p><strong>by Jerry West</strong></p>
<p>There has been a lot of discussion about &#8220;Interview Questions&#8221; in the SEO space, but let&#8217;s face it, you don&#8217;t have a lot of time to ask a lot of questions, let alone review the answers. So, here is what I do, having adopted the Howie Schwartz method of &#8220;hire fast and fire faster.&#8221;</p>
<p>Your number one goal when interviewing an SEO expert is to test their knowledge and ability to learn and grow. You also want to uncover their ability to BS.</p>
<p>How do you do this? Easy. Give them a test project, one that should be completed in less than 30 minutes, to gauge their ability to analyze, process, and recommend a solution. And if they cry because you are too mean, well, that&#8217;s a bonus. <img src='http://www.stompernet.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Here are a list of questions I ask when I outsource an SEO project. It will give you an understanding of how well they can communicate and write in English.</p>
<h2>
<span style="color: #6b8e23;">SEO Interview Questions</span></h2>
<h3><span style="color: #6b8e23;">1. What SEO tools do you use on a weekly basis?</span></h3>
<p style="padding-left: 30px;">You want to know how well-versed they are in the particular market. An SEO&#8217;s toolset says a lot about them, the same way a carpenter&#8217;s toolbox does. So check their browser. They should be using the SEO extensions for Firefox. For keyword research they should mention at least one of the following: Google Keyword Tool, WordTracker, and Keyword Discovery. For other general uses: SEO Elite, IBP, OptiLink/OptiSpider, etc.</p>
<h3><span style="color: #6b8e23;"><img class="alignright size-medium wp-image-3035" style="margin: 9px;" title="SEO" src="http://new.stompernet.com/blog/wp-content/uploads/SEO-300x233.jpg" alt="" width="300" height="233" />2. What kind of strategies have you implemented for your clients? And what is the domain name?</span></h3>
<p style="padding-left: 30px;">Then run a backlink check on the site they name, using something like SEO Elite. Are there any shady links? Paid links? Link Farms? If it looks solid, ask them to put your name as the author (temporarily) in the meta author tag, or place your name somewhere on the home page to verify they have control over the site. If they start to make up excuses why they can&#8217;t or say, &#8220;Oh, we just finished the project last week so we don&#8217;t have the FTP info anymore&#8221; they are lying and you can move onto the next candidate.</p>
<h3><span style="color: #6b8e23;">3. How do you evaluate whether an SEO campaign is working?</span></h3>
<p style="padding-left: 30px;">Hopefully the answer here is &#8220;conversions&#8221; and not &#8220;traffic&#8221; or worse, &#8220;ranking.&#8221; The SEO must realize their job is to drive BUYERS to the site, not just TRAFFIC. Anyone can drive traffic, but it is the exceptional SEO who understands clearly the difference. That is the SEO you want to hire or you will wind up with a lot of traffic and no customers and that just sucks.</p>
<h3><span style="color: #6b8e23;">4. Of the well-known SEOs, to whom do you pay attention to and whom are you not likely to pay attention to?</span></h3>
<p style="padding-left: 30px;">I love this one and you should look up their answers to see if you like what those particular SEOs stand for. If you can&#8217;t find any information on the SEOs the person mentions, that means who they look up to doesn&#8217;t know how to do SEO either.</p>
<h3><span style="color: #6b8e23;">5. What industry sites, blogs, and forums do you regularly read?</span></h3>
<p style="padding-left: 30px;">This is a great question and they better rattle off less than a dozen or it is a warning that they spend too much time reading and not enough time working. Again, you want to check out where they hang out and see if those are places which fit your criteria.</p>
<h3><span style="color: #6b8e23;">6. Tell me your biggest failure in an SEO project?</span></h3>
<p style="padding-left: 30px;">Good question &#8211; watch them squirm in their seat. If they say they have never failed, they are lying or this is their first ever project. Either way, you don&#8217;t want to hire them.  I fail.  I failed last week. It happens. You learn and you improve. Those who cannot admit failure are an unrealized outsourcing nightmare. Avoid it before it begins.</p>
<h3><span style="color: #6b8e23;">7. In what areas of SEO are you strongest?</span></h3>
<p style="padding-left: 30px;">Once they answer, test these areas heavily to make sure they are really strong in those areas. You test with a small project at first with a domain you don&#8217;t care about and see if they can really achieve what they claim.</p>
<h3><span style="color: #6b8e23;">8. In what areas of SEO are you weakest?</span></h3>
<p style="padding-left: 30px;">Make sure they actually admit to a weakness. Those who state &#8220;I&#8217;m too organized&#8221; or &#8220;I pay too much attention to detail&#8221; are red flags. Everyone has weaknesses.</p>
<p>Finally, don&#8217;t forget to do a Google search on this candidate&#8217;s name (If you cannot find them, that&#8217;s a red flag. And if you can&#8217;t find them ask why not.)</p>
<p>There you go. That should give you plenty of information to really assess their worth, while not burying them and you with too many unneeded questions</p>
<hr />
<h2><span style="color: #6b8e23;">STOMPER Speed Boost</span></h2>
<p>Need a boost for your business? How about placing an ad in The Net Effect magazine! With subscribers around the world, your business can get exposure in completely new markets.</p>
<p>We offer ¼ page, ½ page and full page full color ads. We also offer business card ads and 10 word to 50 word classified ads.</p>
<p>Watch for more information next week. In the meantime, contact The Net Effect Managing Editor Suzanne Roese-McGee with any questions at: stompersuz@gmail.com</p>
<hr />
<h2><span style="color: #6b8e23;">SEO Secret Sauce</span></h2>
<p>SEO Interview Questions:</p>
<ol>
<li>What SEO Tools do you use on a weekly basis?</li>
<li>What kind of strategies have your implemented for your clients?</li>
<li>How do you evaluate whether an SEO campaign is working?</li>
<li>Of the well-known SEOs, to whom do you pay attention to?</li>
<li>What industry sites, blogs and forums do you read?</li>
<li>What is your biggest failure in an SEO project?</li>
<li>In what areas of SEO are you strongest?</li>
<li>In what areas of SEO are you weakest?</li>
</ol>
<hr />
<p><strong><br />
</strong></p>
<p><strong><span style="font-size: medium;">Let us know your thoughts on today&#8217;s issue.</span></strong></p>
<p><strong><span style="font-size: medium;">Post Your Comments Here</span></strong></p>
<p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></content:encoded>
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		<title>Anatomy of a Search Engine Ranking</title>
		<link>http://www.stompernet.com/blog/anatomy-search-engine-ranking/</link>
		<comments>http://www.stompernet.com/blog/anatomy-search-engine-ranking/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 23:36:34 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://new.stompernet.com/blog/?p=3004</guid>
		<description><![CDATA[<p>It&#8217;s a simple fact that search engine rankings can make or break your online business. The higher you are in the search engines, the more clicks you&#8217;ll get to your site, and the better chance you have to bring in revenue. And we&#8217;re all in this to bring in some revenue right?!? But the golden [...]</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s a simple fact that search  engine rankings can make or break your online business.  The higher you  are in the search engines, the more clicks you&#8217;ll get to your site, and  the better chance you have to bring in revenue.  And we&#8217;re all in this  to bring in some revenue right?!?</p>
<p>But the golden question is&#8230;<strong>HOW DO I GET HIGHER IN THE SEARCH ENGINES?!? </strong></p>
<p>If there was an easy answer&#8230;everyone would be doing it!  But of course  Google likes to keep things interesting and keep us on our toes and  change things up for us from &#8220;time to time&#8221;.</p>
<p>There are, however, some key factors that everyone should be aware of.   Most of the &#8220;veterans&#8221; know these things&#8230;but even veterans lose site  of the basics occasionally and it&#8217;s good to get a reminder.</p>
<p>So for today&#8217;s Intelligence Report, we are keeping with our them of  week- SEO Basics &#8211; and cover Anatomy of Search Engine Rankings &#8211; On Page  Factors.</p>
<p>&nbsp;</p>
<p><strong>Lee Collins</strong><br />
Managing Director<br />
StomperNet, LLC</p>
<p>&nbsp;</p>
<p style="text-align: center;"><em><br />
&#8220;SEO is a noun, verb, and adjective.&#8221;<br />
<strong>-Todd Malicoat, Stuntdubl</strong></em></p>
<hr />
<h2><span style="color: #6b8e23;">Anatomy Of A Search Engine Ranking:</span></h2>
<h3>How The Search Engines Decide Which Pages Get Ranked At The Top!</h3>
<p>&#8220;On page factors&#8221; refer to the parts of your site that you control. They are the elements of your site itself: the way your page is structured, the words you use, etc.</p>
<p>Some key things you can do to improve your site&#8217;s rankings from using on-page factors include:</p>
<h2><span style="color: #6b8e23;">Use text, not pictures as your main communications tool:</span></h2>
<p>This is often a fault of artist-designed pages. Because they want to control the typefaces, placement and appearance of their pages, artists oftentimes build entire sites using pictures of words, not the words themselves.  Although the design of the site is important, using too many images is bad, very bad, because the search engines can&#8217;t see words that are contained in pictures, they can only see actual text.</p>
<p>To test this, go to your site, place your cursor at the bottom right corner of your site, left click and drag your cursor to the left and up the page. Any words that turn blue character by character are coded as text (that&#8217;s good!)</p>
<p>Any words that turn blue all at once (usually this will happen with large amounts of text at the same time) are pictures of words, (that&#8217;s bad!) Generally you want to have any keywords you want to rank on in the search engines as text on your pages, not as pictures of text.</p>
<h2><span style="color: #6b8e23;">Use keyword rich title tags:</span></h2>
<p><img class="alignright size-medium wp-image-3006" style="margin: 9px;" title="Anatomy of a Search Engine Ranking" src="http://new.stompernet.com/blog/wp-content/uploads/growth-300x226.jpg" alt="" width="300" height="226" /></p>
<p>Title tags are shown only in the line at the very top of your browser (the one with the X in the corner to close out the browser) and are included in the header of your page&#8217;s code proceeded by the tag .  This is an important tag, because only 64 characters are actually displayed. They should be succinct, and include the keywords you are targeting with that specific page.</p>
<p>Don&#8217;t make the mistake of leaving the title tag blank (it will appear as Untitled), having it be only your company name (presumably the search engines will get that your site is from your company and index it under that term, so unless you have a very well-known company, leave your company name out of your title tag and instead have it tell them exactly what this page is about), and being the same on every page of your site. Also, remember that the title tag is generally what appears as the first line of your listing on the search engines, so it should also encourage people to click by grabbing attention, creating curiosity, and clearly indicating what that page is about.</p>
<h2><span style="color: #6b8e23;">Selectively use bolds, italics and larger sized type:</span></h2>
<p>Search engines tend to give higher weight to content that is coded to stand out. Be careful, though, about not overusing this technique as it is popular with spammers and you will receive penalties for overuse!</p>
<h2><span style="color: #6b8e23;">Link within your site:</span></h2>
<p>Many people ignore the power of properly linking within their site. For example, you may want to link to other pages within your site as resources, to create definitive guides which you link to from other pages on your site, and link to specific blog posts. As always, don&#8217;t go overboard with this.  Make sure that these links are within the body of the page, not just in the side and bottom navigation bars!</p>
<h2><span style="color: #6b8e23;">Build larger sites, rather than small individual sites</span></h2>
<p>Evidence shows that larger sites (greater than 100 pages of content) tend to do better in the search engines than smaller sites.  While part of this may also be that larger sites tend to be older than smaller sites, it appears that it is better to add additional content to an existing, related site, rather than creating a new site targeting specific keywords.</p>
<p><strong>Now, pay special attention to this next point &#8211; we saved the most important point for the last:</strong></p>
<h2><strong> </strong><span style="color: #6b8e23;">Add new content to your site daily (yes, daily!)</span></h2>
<p>Search engines like frequently updated sites, and new content generates more and more food for the search engine spiders to consume and index. A strategy of daily creation of at least one new high-quality content page, which targets a specific keyword, and is linked to with a text link from within your site, could be one of the best SEO tools you could possibly practice! I know it&#8217;s hard, but it is definitely worth it! These can be articles, blog posts, new products, how-to information, whatever. The key is something new and good every single day.</p>
<p>&nbsp;</p>
<hr />
<h2><span style="color: #6b8e23;">STOMPER Speed Boost</span></h2>
<p>Need a boost for your business?  How about placing an ad in The Net Effect magazine!   With subscribers around the world, your business can get exposure in completely new markets.</p>
<p>We offer ¼ page, ½ page and full page full color ads.  We also offer business card ads and 10 word to 50 word classified ads.</p>
<p>Watch for more information next week.  In the meantime, contact The Net Effect Managing Editor Suzanne Roese-McGee with any questions at: <a href="mailto:stompersuz@gmail.com" target="_blank">stompersuz@gmail.com</a></p>
<p>&nbsp;</p>
<hr />
<h2><span style="color: #6b8e23;">SEO Secret Sauce</span></h2>
<div>Search Engine Rankings &#8211; On Page Factors</div>
<ol>
<li>Use text, not pictures as your main communications tool</li>
<li>Use keyword rich title tags</li>
<li>Selectively use bolds, italics and larger sized type</li>
<li>Link within your site</li>
<li>Build larger sites, rather than small individual sites</li>
<li>Add new content to your site daily (yes, daily!)</li>
</ol>
<div><strong>Let us know your thoughts in a comment below.</strong></div>
<p>&nbsp;</p>
<hr />
<h2><span style="color: #6b8e23;">The STOMPER Buzz</span></h2>
<p style="text-align: center;"><em>&#8220;I  feel a lot more confident and I think I&#8217;ll really be able to help my  business grow and do some amazing things in the next year.&#8221; </em><em>~Sarah Hudson</em></p>
<p style="text-align: center;"><em><br />
</em></p>
<hr />
<h2><span style="color: #6b8e23;">Free Live Webinars Next Week:</span></h2>
<p>&nbsp;</p>
<h2><span style="color: #6b8e23; font-weight: normal; font-size: medium;"><strong>THURSDAY June 30th, 2011 at 8:00pm Eastern </strong></span></h2>
<p><strong>Public Webinar:</strong><em>﻿﻿ Outsourcing Blueprints For More Money, More Time And Less Work! with Howard Tiano. </em></p>
<p><em> </em>On this webinar, you’ll discover how to use outsourcing to supercharge your Internet business.  If hiring by the hour may be better suited to you. The easy way to train your team, and more.  You already know more about Internet marketing than 99% of the brick and mortar business owners out there, let the systems do the heavy lifting!  <a href="http://new.stompernet.com/products/public-webinars/#" target="_blank">Register Now!</a></p>
<p>&nbsp;</p>
<p><strong><span style="font-size: medium;">Let us know your thoughts on today&#8217;s issue.</span></strong></p>
<p><strong><span style="font-size: medium;">Post Your Comments Here</span></strong></p>
<p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></content:encoded>
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		<title>Press Releases and 16 Ways to Use Hyperlinks</title>
		<link>http://www.stompernet.com/blog/press-release-hyperlinks/</link>
		<comments>http://www.stompernet.com/blog/press-release-hyperlinks/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 18:10:27 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[Backlink Building]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://new.stompernet.com/blog/?p=2999</guid>
		<description><![CDATA[<p>By Joan Stewart If you want to make a Resolution that will help build your business and improve your promotional campaigns, repeat after me: “Whenever, I write a press release, I will ALWAYS include hyperlinks.” To Stompers, this is probably a no-brainer… But Business Wire, one of the major press release distribution services, says only [...]</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<h2><span style="color: #6b8e23;">By Joan Stewart</span></h2>
<p>If you want to make a Resolution that will help build your business and improve your promotional campaigns, repeat after me: “Whenever, I write a press release, I will ALWAYS include hyperlinks.”</p>
<p>To Stompers, this is probably a no-brainer…</p>
<p>But Business Wire, one of the major press release distribution services, says only about 13 percent of the press releases it distributes have hyperlinks. People either forget to include them or are unaware of the three most important reasons to use them:</p>
<ul>
<li>They improve your search engine optimization.</li>
<li>They drive traffic to your website.</li>
<li>They amplify your message.</li>
</ul>
<p>Used correctly, links can also push consumers to take the action you want them to take, whether it’s buying a product or calling for a reservation.  Here are 16 ideas for linking from your press releases. You can use anchor text hyperlinks anywhere within the release, but be sure you have one or two in the first two paragraphs:</p>
<h2><span style="color: #6b8e23;">1.  A sales page</span></h2>
<p>Don’t let anyone tell you that you can’t promote from within releases because you’ll offend journalists. Truth is, we write online press releases primarily for consumers, not for journalists. These press releases seldom prompt journalists to cover our story. For that, we must deliver a customized pitch, not a one-size-fits all press release.</p>
<h2><span style="color: #6b8e23;">2. A video</span></h2>
<p>Announcing a new product? Link to a video that demonstrates how to use it. Promoting an upcoming event? Include video clips and highlights from last year’s event.</p>
<h2><span style="color: #6b8e23;">3. Testimonials</span></h2>
<p>Don’t just link to written testimonials with photos. How about an entire page of video testimonials which are much more effective?</p>
<h2><span style="color: #6b8e23;">4. A blog post</span></h2>
<p>If the press release is about a controversial topic you’ve already addressed at your blog, provide the link where readers can join in the conversation.</p>
<h2><span style="color: #6b8e23;">5. Another press release.</span></h2>
<p>Link to a press release either at your website or on one of the press release distribution sites so readers can learn more about a sub-topic.</p>
<h2><span style="color: #6b8e23;"><img class="alignright size-medium wp-image-3000" title="Press Releases and 16 Ways to Use Hyperlinks" src="http://new.stompernet.com/blog/wp-content/uploads/howto21-300x300.jpg" alt="" width="300" height="300" />6. A podcast.</span></h2>
<p>People have different learning styles, and a link to a related podcast will help auditory learners.   They might even be inclined to subscribe to the RSS feed.</p>
<h2><span style="color: #6b8e23;">7. Your online press room.</span></h2>
<p>A press room isn’t only for journalists. It’s for consumers and anyone else who wants to learn more about you. It can include video, audio, your bio, photos, background information and other content.</p>
<h2><span style="color: #6b8e23;">8. Your social media profiles.</span></h2>
<p>Let readers know where they can follow you on Facebook and Twitter. Link to your YouTube channel, or photos on Flickr. Be sure to mention why they should follow you.</p>
<h2><span style="color: #6b8e23;">9. An opt-in box.</span></h2>
<p>Build your list by leading people to a landing page where they can opt in for a special report, eBook, list of tips, a video, or other helpful material.</p>
<h2><span style="color: #6b8e23;">10. A book you’re selling on Amazon.com.</span></h2>
<p>Why pass up a chance to use your press release to sell?</p>
<h2><span style="color: #6b8e23;">11. FAQs.</span></h2>
<p>FAQs give readers a great opportunity to learn more about a product, service, cause or issue and help you keep the press release within a reasonable length, about 500 words.</p>
<h2><span style="color: #6b8e23;">12. Photos and graphics</span></h2>
<p>These can be photos at your website, or on Flickr or other photo-sharing sites. Make it easy for journalists and bloggers to access your photos. Graphics can include pie charts, bar charts, graphs and maps.</p>
<h2><span style="color: #6b8e23;">13. A page where readers can submit a question.</span></h2>
<p>A great way to generate leads!</p>
<h2><span style="color: #6b8e23;">14. Customer reviews</span></h2>
<p>These reviews don’t necessarily have to be at your website. You can link to reviews on sites like Yelp or Amazon.com.</p>
<h2><span style="color: #6b8e23;">15. An online catalog</span></h2>
<p>If the press release is about only one product, link to your catalog so customers can see what else is available.</p>
<h2><span style="color: #6b8e23;">16. A link to your website</span></h2>
<p>Include a link, not a hyperlink, to your website, preferably high in the release.<br />
I’ve given you lots of ideas here, but don’t go overboard. A good rule of thumb is one hyperlink for every 100 to 150 words.</p>
<p>If you’re linking to pages at your website, be sure the page you are linking back to is optimized for your keywords. If the anchor text is “weatherproof patio furniture,” make sure it’s linked to a page containing “weatherproof patio furniture” in the title tag and within the text on the page.</p>
<p>Use this list the next time you write a press release, and choose the type of hyperlinks wisely!</p>
<hr />
<p><strong>By Joan Stewart</strong></p>
<p>Publicity expert Joan Stewart, aka The Publicity Hound, shares publicity tips at Twitter.com/PublicityHound and answers publicity questions at Facebook.com/publicitytips. Her tips and commentary have appeared in more than 60 books on marketing, publicity, social media and small business. She publishes “The Publicity Hound’s Tips of the Week” Ezine at http://www.PublicityHound.net. Subscribe and receive the handy cheat sheet, “89 Reasons to Send a Press Release.”</p>
<p>&nbsp;</p>
<hr />
<h2 style="text-align: center;">Press Releases &#8211; Another Piece Of The SEO Puzzle</h2>
<p style="text-align: center;"><strong><a href="http://media-library.stompernet.com.s3.amazonaws.com/incubatorday21.flv" target="_blank"><span style="color: #6b8e23;">FLV</span></a> / <a href="http://media-library.stompernet.com.s3.amazonaws.com/incubatorday21.mov" target="_blank">MOV</a><span style="color: #6b8e23;"> / </span><a href="http://media-library.stompernet.com.s3.amazonaws.com/incubatorday21.mp4" target="_blank"><span style="color: #6b8e23;">MP4</span></a></strong></p>
<p style="text-align: center;"><strong>If you enjoyed this post and want more, give TNE a try!</strong></p>
<p style="text-align: center;">You will get great tips like this…and more…every month – <strong><em>and you can start right now for just $1.00!</em></strong></p>
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		<title>Social Marketing: Now Vital For SEO Success</title>
		<link>http://www.stompernet.com/blog/social-marketing-vital-seo-success/</link>
		<comments>http://www.stompernet.com/blog/social-marketing-vital-seo-success/#comments</comments>
		<pubDate>Fri, 13 May 2011 18:30:47 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Lee Collins]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Pro]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://new.stompernet.com/blog/?p=2757</guid>
		<description><![CDATA[<p>In case you haven&#8217;t noticed, social marketing isn&#8217;t just a &#8220;fad,&#8221; as it was once thought to be. In fact, it has become so popular that even the search engines are looking toward your social rankings when it comes to determining your place in their results pages. Who are you? What is your brand? How [...]</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<p>In case you haven&#8217;t noticed, social marketing isn&#8217;t just a &#8220;fad,&#8221; as it was once thought to be. In fact, it has become so popular that even the search engines are looking toward your social rankings when it comes to determining your place in their results pages.</p>
<p>Who are you? What is your brand? How many people are interested in learning what your brand is about? What kind of content are you sending out, and is it relevant to your business? To sum it up&#8230;</p>
<p>What&#8217;s your place in Web 2.0?</p>
<p>All of these questions have significance for SEO these days, and since Google rolled out social search results in their SERPs, social marketing tactics have become more important to an effective SEO strategy than ever before.</p>
<p>Here are some ideas that you can use to boost your social rankings and in turn, the rankings you see for your brand in search throughout the Internet&#8230;</p>
<p>&nbsp;</p>
<p>Lee Collins<br />
Managing Director<br />
StomperNet, LLC</p>
<p>&nbsp;</p>
<hr />
<p style="text-align: center;"><em><br />
&#8220;Interdependence is and ought to be as much the ideal of</em><br />
<em> man as self-sufficiency. Man is a social being.&#8221;</em><br />
<em> &#8211; Mohandas Gandhi</em></p>
<hr />
<h1><span style="color: #6b8e23;">Social Marketing: Now Vital For SEO Success</span></h1>
<p>&nbsp;</p>
<p>Way back in 2004, Tim O&#8217;Reilly of O&#8217;Reilly Media was discussing how the Web had changed in the wake of the dot com bubble burst with his colleagues. The group was considering what to name an upcoming conference, and in light of the changes from static to interactive, O&#8217;Reilly dubbed what we now know as the &#8220;social&#8221; end of the Internet as &#8220;Web 2.0.&#8221;</p>
<p>Think personal websites, which were largely static, to blogging which is constantly updating. Then, there&#8217;s publishing, which was in the hands of companies, to self-publishing, which is in the hands of the individual. Or what about directories, determined by &#8220;editors,&#8221; to tagging, which is all about what people like and dislike. The ability for users to influence outcomes is what the social Web is all about.</p>
<p><img class="alignright" style="margin: 9px;" title="Social Media" src="https://lh6.googleusercontent.com/_UcSg5txVHuI/Tc1wKPS8MpI/AAAAAAAAAHM/CE1Cms9hmqY/social-media.jpg" alt="" width="320" height="240" />This interactive aspect of being online wasn&#8217;t readily accepted at first. People said it was a fad, something that had come and would go, just like the dot coms of the latter 20th century. But that didn&#8217;t happen.</p>
<p>Social media is more important than anyone imagined it would be at its inception, and knowing the potential this type of &#8220;popularity&#8221; could have on search, perhaps the most interesting part of how social marketing is seen today is that the search engines have embraced it. It was almost as if they seemed to understand that they&#8217;d have to become involved or become obsolete.</p>
<p>As a business owner with an eye toward gathering traffic via SEO, social marketing is no longer something you can afford to overlook.</p>
<p>&nbsp;</p>
<h2><span style="color: #6b8e23;">Social Marketing and No Follow</span></h2>
<p>Some will say that social marketing hasn&#8217;t been part of their SEO strategy because so much of it uses &#8220;nofollow&#8221; linking. For example, all WordPress blogs default to the &#8220;nofollow&#8221; attribute for comments, as do Twitter tweets, and social bookmarking sites,&#8221; in general.</p>
<p>Many site owners figure, What&#8217;s the point?</p>
<p>If you&#8217;re one of those folks, you should reconsider. Recent tests by some respected SEOs around the Web has proven that even &#8220;nofollow&#8221; links pass rank and reputation.</p>
<p>For example, Brian Gilley of SocialSEO.com did a test of non-ranking terms for two brand new domains. They made sure that the on-page optimization was minimal, and used nothing but nofollow blog commenting to see if they could rank. Here are what he claims as results:</p>
<p>&#8220;Approximately 5-1/2 to 6 weeks after the nofollow links experiment started we found that, even though our domain names were not keyword relevant and our website content was &lt;10% relevant to the keyword phrases used for our nofollow link building, we still ranked for those keywords after only acquiring nofollow links.&#8221;</p>
<p>But Gilley&#8217;s test is not the only SEO noticing definite benefits of linking to nofollow sites. The links still have one-way value, with well-thought-out anchor text having the best effect.</p>
<p>This is great news! It means that an entire side of the Web has just become relevant for linking where it was once not thought to be.</p>
<p>&nbsp;</p>
<h2><span style="color: #6b8e23;">How to Improve Your Social Authority</span></h2>
<p>But along with backlinking, we know how important &#8220;authority&#8221; in social media has become to Google. So, it&#8217;s critical for you to come up with a plan for creating a social presence for your brand and then, maintaining that regularly over time.</p>
<p>Here are 7 steps to a better social presence that you need to take right away:</p>
<ol>
<li>Do some solid keyword research. We already know how important keyword research is for SEO, but it&#8217;s equally important for participation in social media. Find terms that you know you can rank for and then use them in every social site you target, as well as in the content that you produce for them.</li>
<li>Be sure that your content is easily linkable. Every piece of content that you put on the Web should have a mechanism for Tweeting, Liking at Facebook, and adding to social bookmarking sites. This is critical! If people don&#8217;t have a way to share your content, they probably won&#8217;t.</li>
<li>Check your page load time. Google came out against long load times with the Caffeine update last year. But even more importantly, waiting for a page that doesn&#8217;t load almost instantly sends people right off the page. Your potential customers don&#8217;t have a lot of time or patience anymore.</li>
<li>This is a no-brainer, but be sure that every public page of your website has a solid title with a keyword close to the beginning and a natural description, using your keyword as early as possible. And be sure that you&#8217;re using a good SEO plugin, such as All-in-One SEO for your blog or optimized themes like Thesis or Genesis so that a title and description can be entered for every post you make.</li>
<li>Use only link shorteners that provide 301 or permanent redirects for your links in social sites. This makes a huge difference to search spiders. Sites with added tracking, such as Bit.ly or BudURL are your best choice.</li>
<li>Improve your Facebook Page with a photo, use apps that are relevant to your business, and keep adding relevant content to your page on a regular basis.</li>
<li>Track everything you do for social impact. Join a site like Tynt.com, a free site that measures you your social reach and sends regular email reports each week. Use tracking links for every blog post, tweet and Facebook entry you write, and measure and improve everything you do over time.</li>
</ol>
<p>&nbsp;</p>
<h2><span style="color: #6b8e23;">Definite SEO Influencers</span></h2>
<p>If you are religious about doing these things, your social presence will improve over time, and it&#8217;s extremely important for you to be thinking in that direction. Here are some factors that have been identified as having a significant impact on search:</p>
<ul>
<li>The number of Twitter followers you have, the quality of your followers, and the relevance of your followers to your industry. The retweets you receive as opposed to how much you tweet is also important.</li>
<li>The number of Facebook fans for your company&#8217;s page and the number of comments on the page</li>
<li>The number of views on YouTube videos, how many comments you have, and the ratio of how many times your videos have been liked when compared to opposed to disliked</li>
<li>The number of social mentions you have overall on any social sites around the Web.</li>
</ul>
<p>So, now&#8217;s the time! Get your social presence refined and cranked up. If you&#8217;re serious about SEO, Web 2.0 is no longer something you can choose to ignore. It&#8217;s an important part of your overall search presence on the Web.</p>
<p>&nbsp;</p>
<hr />
<h2><span style="color: #6b8e23;">STOMPER Speed Boost</span></h2>
<p>Now you can say goodbye to all the headaches and confusion associated with learning how to make money with Internet Marketing…</p>
<p><a href="http://new.stompernet.com/go/SeoProM/"><span style="color: #6b8e23;">Meet Me in Dallas!</span></a></p>
<p><a href="https://stompernet.infusionsoft.com/go/SEO-2Day/SNMarcell/"></a>Get the full story (and learn how to reserve your spot) by <a href="http://new.stompernet.com/go/SeoProM/"><span style="color: #6b8e23;">clicking here.</span></a></p>
<p>&nbsp;</p>
<hr />
<h2><span style="color: #6b8e23;">SEO Secret Sauce</span></h2>
<p>7 Don&#8217;ts when it comes to social media:</p>
<ul>
<li>Don&#8217;t use social media as an advertising platform. It&#8217;s for networking and content, not sales</li>
<li>Don&#8217;t be too selective when it comes to Twitter followers. Though you don&#8217;t want obviously spammy followers, a mix of followers is good.</li>
<li>Don&#8217;t just be a re-tweeting parrot. Create some great content of your own.</li>
<li>Don&#8217;t neglect to reply to comments on your blog or at Facebook or to @ mentions at Twitter.</li>
<li>Don&#8217;t rely on text alone. Include visual media like images and video in your social marketing routine.</li>
<li>Don&#8217;t be rude. This will only frame your business in a bad light.</li>
<li>Don&#8217;t spend your whole day chasing social media. Budget your time for maximum advantage.</li>
</ul>
<p>&nbsp;</p>
<hr />
<h2><span style="color: #6b8e23;">The STOMPER Buzz</span></h2>
<p style="text-align: left;"><em>It has been an absolute ground-breaking experience. The things that I have learned in the last couple months have revolutionized my business. And I am expecting large, large profits. ~ Tevis Verret ~</em></p>
<hr />
<h2><span style="color: #6b8e23;">Free Live Webinars Next Week:</span></h2>
<p>&nbsp;</p>
<p>Only one  public webinar this week,  as we prepare for SEO Pro this weekend in Dallas.  Please join us there.</p>
<p>Get the full story (and learn how to reserve your spot) by <a href="http://new.stompernet.com/go/SeoProM/">clicking here.</a></p>
<p><strong>TUESDAY, May 17th, 2011 at 8:00pm Eastern</strong><br />
Public Webinar:  ”Your Marketing Funnel and Membership Site” with Rick Dearr.  Learn how a funnel with upsells, downsells, cross sells and bumps can increase revenue from the same number of visitors.   Rick will also show how converting those visitors into paying membership and over-delivering on value creates longer term income and stability to members and site owners.. <a href="http://new.stompernet.com/products/public-webinars">Register Now</a></p>
<p><strong><span style="font-size: small;"> &#8220;How to Leverage the 7 Hidden Trends to Profit More on the Internet&#8221;</span></strong></p>
<p><span style="font-size: x-small;"><span style="font-size: small;">We will pull back the curtains on the &#8216;Age of Voice&#8221;, an unprecedented shift that has created the biggest opportunity in history for nearly effortless and massive money creation.  <a title="uQast" href="http://welcome.uqast.com/intro/" target="_blank">Register Now</a></span><br />
</span></p>
<p><strong>Download Available: </strong></p>
<p>Recording of  the “Hands-on Business Building” with Lee Vance from last week.  The number of requests for access to the replay was so HUGE we decided to forego our normal &#8220;replays are only for members&#8221; policy and make this replay available to the public &#8211; free of charge..</p>
<p style="text-align: center;"><a href="http://media-library.stompernet.com.s3.amazonaws.com/webinars/10052011_Hands_on_Business_Building_with_StomperNet_Moderator_Lee_Vance.flv">FLV</a> / <a href="http://media-library.stompernet.com.s3.amazonaws.com/webinars/10052011_Hands_on_Business_Building_with_StomperNet_Moderator_Lee_Vance.mov">MOV</a> / <a href="http://media-library.stompernet.com.s3.amazonaws.com/webinars/10052011_Hands_on_Business_Building_with_StomperNet_Moderator_Lee_Vance.m4v">MP4</a></p>
<p>&nbsp;</p>
<p><strong><span style="font-size: medium;">Let us know your thoughts on today&#8217;s issue.</span></strong></p>
<p><strong><span style="font-size: medium;">Post Your Comments Here</span></strong></p>
<p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></content:encoded>
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		<title>Google&#039;s &quot;Insider&quot; Mailing List</title>
		<link>http://www.stompernet.com/blog/googles-insider-mailing-list/</link>
		<comments>http://www.stompernet.com/blog/googles-insider-mailing-list/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 19:50:55 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Stompernet]]></category>
		<category><![CDATA[Stomping the Search Engines]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/?p=1207</guid>
		<description><![CDATA[<p>Today, I have something else for you instead: another free SEO video - this time from Dan "Keyword Master" Thies.

Don't those SEO "wizards" seem to have a crystal ball peering into Google's inner workings?  How do they know when Google starts dancing before anyone else can even hear the music yet?

Well Dan's going to tell you how you can get on Google's not-so-secret "Insider's List" so you get an email whenever they change the algorithm.  It's really that simple.  (Yes, really.)</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<p>Today, I have something else for you instead: another free SEO video &#8211; this time from Dan &#8220;Keyword Master&#8221; Thies.</p>
<p>Don&#8217;t those SEO &#8220;wizards&#8221; seem to have a crystal ball peering into Google&#8217;s inner workings?  How do they know when Google starts dancing before anyone else can even hear the music yet?</p>
<p>Well Dan&#8217;s going to tell you how you can get on Google&#8217;s not-so-secret &#8220;Insider&#8217;s List&#8221; so you get an email whenever they change the algorithm.  It&#8217;s really that simple.  (Yes, really.)</p>
<p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></content:encoded>
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		<title>A &quot;Top Ranking&quot; hiding in your site?</title>
		<link>http://www.stompernet.com/blog/a-top-ranking-hiding-in-your-site/</link>
		<comments>http://www.stompernet.com/blog/a-top-ranking-hiding-in-your-site/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 15:25:50 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Stompernet]]></category>
		<category><![CDATA[Stomping the Search Engines]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/?p=1172</guid>
		<description><![CDATA[<p>"After more than 6 years... I have not met a site where I could not create ranking improvements from internal linking changes alone".

-- Leslie Rohde, GoingNaturalSix Video #2 - "Referential Integrity Rocks!"</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;"><strong>&#8220;After more than 6 years&#8230; I have not met a site where I could not create ranking improvements from internal linking changes alone&#8221;.</strong></span></p>
<p style="text-align: right;"><span style="font-size: medium;"><em>&#8211; Leslie Rohde, GoingNaturalSix Video #2 &#8211; &#8220;Referential Integrity Rocks!&#8221;</em></span></p>
<p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></content:encoded>
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		<title>Warning &#8211; &quot;Advanced&quot; SEO Technique WON&#039;T WORK</title>
		<link>http://www.stompernet.com/blog/warning-advanced-seo-technique-does-not-work/</link>
		<comments>http://www.stompernet.com/blog/warning-advanced-seo-technique-does-not-work/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 19:15:28 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Stompernet]]></category>
		<category><![CDATA[Stomping the Search Engines]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/?p=1136</guid>
		<description><![CDATA[<p>I've got a New SEO Video for you today - it's from Leslie Rohde.  If you don't know who Leslie is, you can read more below the video, but I suggest you just get started watching now.  It should play automatically.</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve got a New SEO Video for you today &#8211; it&#8217;s from Leslie Rohde.  If you don&#8217;t know who Leslie is, you can read more below the video, but I suggest you just get started watching now.  It should play automatically.</p>
<p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></content:encoded>
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		<title>Search Engine What?</title>
		<link>http://www.stompernet.com/blog/search-engine-what/</link>
		<comments>http://www.stompernet.com/blog/search-engine-what/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 15:49:45 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[Mass Control]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/?p=930</guid>
		<description><![CDATA[<p>Two things, if you please: 1) Mass Control Bye Bye 2) Search Engines are Good, but Goofy. Mass Control 2.0 &#8220;Bye Bye&#8220; This launch was so good, I&#8217;ve simply GOT to reverse engineer it (like I did with Frank&#8217;s 2nd video) and create some checklists for people to evaluate their own marketing processes because&#8230; Frank [...]</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial;"><img class="alignright size-medium wp-image-932" title="sewhatfeatured" src="http://www.stomperblog.com/wp-content/uploads/2009/02/sewhatfeatured-300x157.jpg" alt="sewhatfeatured" width="300" height="157" />Two things, if you please:</span></p>
<p class="ListParagraphCxSpFirst" style="padding-left: 30px;"><span style="font-family: Arial;">1)<span style="font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> </span></span><span style="font-family: Arial;">Mass Control Bye Bye</span></p>
<p class="ListParagraphCxSpLast" style="padding-left: 30px;"><span style="font-family: Arial;">2)<span style="font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> </span></span><span style="font-family: Arial;">Search Engines are Good, but Goofy.</span></p>
<p><strong><span style="text-decoration: underline;"><span style="font-family: Arial;">Mass Control 2.0 &#8220;Bye Bye</span></span></strong><span style="font-family: Arial;">&#8220;</span></p>
<p><span style="font-family: Arial;">This launch was so good, I&#8217;ve simply GOT to reverse engineer it (like I did with Frank&#8217;s 2<sup>nd</sup> video) and create some checklists for people to evaluate their own marketing processes because&#8230;</span></p>
<p><span style="font-family: Arial;">Frank set a new standard, and I think and it needs to be memorialized&#8230;</span></p>
<p><span style="font-family: Arial;">..and then copied. <img src='http://www.stompernet.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span></p>
<p><span style="font-family: Arial;">Mr. Kern, if you&#8217;re reading &#8211; congrats pal, I learned a LOT and <strong>the system is ninja</strong>.</span></p>
<p><span style="font-family: Arial;">My <strong><span style="text-decoration: underline;"><span style="color: blue;"><a href="http://www.stomperblog.com/featured/the-gonzo-bonuses/">&#8220;Gonzo&#8221; bonuses for MC 2.0 are here</a>,</span></span></strong> and the <strong><span style="text-decoration: underline;"><span style="color: blue;"><a href="http://www.stomperblog.com/mclive" target="_blank">last handful of Mass Control 2.0 systems are available here</a>.</span></span></strong> </span></p>
<p><span style="font-family: Arial;">I wonder what the High School Guidance Counselor that said &#8220;Frank, think hard about a public sanitation career&#8221; is thinking now.</span></p>
<p><span style="font-family: Arial;">For that matter, what would your High School Guidance Counselor say to <em>you</em> &#8211; if they met you today?</span></p>
<p><span style="font-family: Arial;">Heh.</span></p>
<p><strong><span style="text-decoration: underline;"><span style="font-family: Arial;">Search Engines are Good, but Goofy.</span></span></strong></p>
<p><span style="font-family: Arial;">Have you ever been DREADING being on receiving end of a phone call or email or letter?</span></p>
<p style="padding-left: 30px;"><span style="font-family: Arial;">And then&#8230; you get it, and it turns out to be&#8230; Okay.</span></p>
<p style="padding-left: 30px;"><span style="font-family: Arial;">And every once in a while, the news you get it is of the &#8220;BOOYA!&#8221; variety.</span></p>
<p><span style="font-family: Arial;">That&#8217;s what&#8217;s about to happen to you.</span></p>
<p><strong><span style="font-family: Arial;">The State of the Search Engines</span></strong></p>
<p><span style="font-family: Arial;">I&#8217;ve gathered up Leslie Rohde, Dan Thies, and Jerry West to create a</span></p>
<p><span style="font-family: Arial;">&#8220;State of the Search Engines&#8221; series of audio podcasts.</span></p>
<p><span style="font-family: Arial;">So, shut off CNN, or FOX News, or whoever is filling your day with fear and poison, because:</span></p>
<p style="padding-left: 30px;"><span style="font-family: Arial;">We&#8217;ve got &#8220;BOOYA!&#8221; news about Search Engine Optimization.</span></p>
<p><span style="font-family: Arial;">BTW, these podcasts will be free.</span></p>
<p><span style="font-family: Arial;">We&#8217;re just finishing up the last of the topics that we&#8217;ll cover &#8211; but before we go into audio production, I wanted to ask you if you had any questions of your own, or suggestions for hot SEO topics.</span></p>
<p><span style="font-family: Arial;">If you do, just help yourself to the comment box at the bottom of this very page.</span></p>
<p><span style="font-family: Arial;">I&#8217;ll post the release dates shortly.</span></p>
<p><span style="font-family: Arial;">Andy</span></p>
<p><span style="font-family: Arial;">P.S. Never one to mince words&#8230; I laughed pretty hard when I got this email:</span></p>
<p style="padding-left: 30px;"><span style="font-family: Arial;">&#8220;Dear Recession,</span></p>
<p style="padding-left: 30px;"><span style="font-family: Arial;">Suck it.</span></p>
<p style="padding-left: 30px;"><span style="font-family: Arial;">Sincerely,</span></p>
<p style="padding-left: 30px;"><span style="font-family: Arial;">Frank Kern &#8211; <a href="http://www.stomperblog.com/mclive" target="_blank"><strong><span style="text-decoration: underline;"><span style="color: blue;">Mass Control 2.0</span></span></strong></a><span style="color: black;">&#8220;</span></span></p>
<p><span style="font-family: Arial;">P.P.S. This is why I don&#8217;t listen to the news anymore:</span></p>
<p style="padding-left: 30px;"><span style="font-family: Arial;">&#8220;Wall Street indices predicted nine out of the last five recessions!&#8221;</span></p>
<p><span style="font-family: Arial;">(BTW, the dude that said that won a Nobel Prize)</span></p>
<p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></content:encoded>
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		<title>StomperNet &#8211; Going Natural 3.0</title>
		<link>http://www.stompernet.com/blog/stompernet-going-natural-30/</link>
		<comments>http://www.stompernet.com/blog/stompernet-going-natural-30/#comments</comments>
		<pubDate>Sun, 18 May 2008 13:24:18 +0000</pubDate>
		<dc:creator>StomperNet</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Stompernet]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/05/18/stompernet-going-natural-30/</guid>
		<description><![CDATA[<p>Adwords Triangulation Method [media id=19 width=570 height=449] WARNING! The Controversial Adwords Tactics Revealed Will Make Your Competitors Cry! The &#8220;Adwords Triangulation Method&#8221; (revealed for the first time, and created by Dan Thies and StomperNet) saved Brad Fallon&#8217;s wedding favor company from going under when the organic search they relied on failed. The same Method exploded [...]</p><p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong><img src="http://www.stomperblog.com/wordpress/wp-content/uploads/2008/05/vid1_adwords_triangulation_method.jpg" border="0" alt="GN3-ATM-cap" width="1" height="1" align="left" /><img src="http://www.stomperblog.com/wordpress/wp-content/uploads/2008/05/vid1_adwords_triangulation_method.jpg" border="0" alt="GN3-ATM-cap" width="1" height="1" align="left" /><br />
 <a name="atm"></a>Adwords Triangulation Method</strong></p>
<p>[media id=19 width=570 height=449]</p>
<p><strong>WARNING!</strong> <strong>The Controversial Adwords Tactics Revealed Will Make Your Competitors Cry!</strong><br />
 The &#8220;Adwords Triangulation Method&#8221; (revealed for the first time, and created by Dan Thies and StomperNet) saved Brad Fallon&#8217;s wedding <a title="Stomper Site Seer" rel="attachment wp-att-81" href="http://www.stomperblog.com/marketing/stompernet-going-natural-30/attachment/stomper-site-seer/"></a>favor company from going under when the organic search they relied on failed. The same Method exploded the bottom line of Brad&#8217;s baby gift site too! Not only that, it worked on a TOTALLY NEW SITE and brought $13,000 in sales in just 30 days! That same newbie site is now up to $150,000 a MONTH only 6 MONTHS LATER!</p>
<p><strong><br />
 <a name="siteseer"></a>Stomper Site Seer &#8211; Intro</strong></p>
<p>[media id=20 width=570 height=449]</p>
<p><strong> If you&#8217;re struggling with Organic SEO and don&#8217;t know what to do next &#8211; you must see this video NOW!</strong><br />
 StomperNet Faculty Jerry West and Howie Schwartz have pulled back the curtain to reveal the newest software release from StomperLabs: &#8220;Stomper Site Seer&#8221;. See how you can instantly reveal exactly what you&#8217;re doing right &#8211; AND exactly what you&#8217;re doing WRONG when it comes to SEO for your site. Learn whether you&#8217;ve left a weakness in your on-page optimization, and learn if your linking strategies are working the way you want! Don&#8217;t just gaze at meaningless stats &#8211; get ACTIONABLE REPORTS that tell you exactly where your problems are, and EXACTLY what to do to correct them and start DOMINATING.</p>
<p><strong><br />
 <a name="siteseer2"></a>Exposing Competitive Intelligence with Stomper Site Seer</strong></p>
<p>[media id=21 width=570 height=449]</p>
<p>Stomper Faculty Jerry West is back, but this time he teams up with Andy Jenkins himself to talk about what to do once you get your Site Seer reporting results. We don&#8217;t just want to give you numbers &#8211; we want to give you INSTRUCTIONS on how to improve your website with what our research tool will uncover for you. EXPOSE and ELIMINATE weaknesses in your competitive SEO strategies. Learn how these reports will show you EXACTLY what steps to take to corner and cover your chosen market in EVERY way that matters.</p>
<p><a name="casestudy"></a><strong>Case Studies</strong></p>
<p>[media id=22 width=570 height=449]</p>
<p><br class="spacer_" /></p>
<p><a href="http://www.stompernet.com/blog">Stompernet Blog</a></p>]]></content:encoded>
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