Marketing

Consumer Lifecycle

Posted on Nov 4, 2011 in Conversion | Comments Off

Typically you do not ask favors of random strangers. You do not expect strangers to hand you cash just for the sake of it. If you need something, you generally ask your friends and family. You have a relationship with them, and because of that they are more likely to help you.

Yet, in business we expect that consumers will just open their wallets and tell their friends to do the same… just because we are a business. Consider starting a relationship with your customers and clients. Just like with any relationship, it has cycles. Learning how to make these cycles work for you will help your relationship grow, which in turn helps your business.

The best part of this cycle is that once it’s started, all you need to do is maintain it. The customers and clients in this relationship help keep the business moving forward and growing. A long-term arrangement like this is designed to provide both of you with mutual benefits.  In Ryan Garey’s article today, you will learn essential techniques on how to build relationships and why you want to start to grow that relationship marketing now.

This Week In StomperNet – September 12, 2011

Posted on Sep 12, 2011 in Featured, This Week in StomperNet | Comments Off

These days, when people want to find a local business they go to the Internet and use a search engine. Not a phone book. Phone books are mostly obsolete – well, except as booster seats. Or if you want a cheap way to bullet-proof your car (but that’s a subject for another email).

If you have an actual brick and mortar offline business, or if you work to help retail locations get more business, you need to be on the Internet. And not just with a brochure website, you need to have a regularly updated website preferably built on WordPress or some other CMS platform. And you need to be on Facebook, and LinkedIn, and…

Whoa. I’m getting ahead of myself.

This week we’re excited to bring you

Success Secret: Build a Strong Personal Brand

Posted on Aug 17, 2011 in Marketing | Comments Off

By Jorgen Sundberg

Would you like to effortlessly attract more customers, business opportunities or even a new employer? How about being able to increase your fee or salary? Pick and choose what projects and what people to work with?

The solution is to have a strong and magnetic personal brand. I am sure you have heard about it, but today we’ll look at what it is exactly. Before we do this, however, we have to start with the origin, which is the brand.

What is a brand?

A brand is the unique experience that people remember about a product or service. We are all surrounded by products and services every day, and some of them are very similar – you try distinguishing Coke from Pepsi in a blind test. The reason marketers make use of brands for their product is so they can differentiate their brand from the competition.

Four Tips to Optimize Your Website for the Mobile Age

Posted on Jul 29, 2011 in Marketing | Comments Off

If you’re an Internet marketer and haven’t embraced Mobile Marketing yet…you’re going to need to start dipping your toe in to the Mobile Marketing waters soon. You simply can’t afford to let this marketing channel pass you by and not take advantage of it. It’s NOT about sending out text messages to people…it’s far more than that.

If you’ve been to the phone store lately, you know that the flip phone options are shrinking. Smart phones that were “the latest thing” are now “just” a smart phone.  But…the smart phone users are savvy. They want there information in a format that looks like it’s MEANT for a smart phone. Not for