If you've ever been "rejected" by any affiliate network or CPA network, you know what I'm talking about. It sucks.
You're looking for GOOD offers to promote, either to add-on to your back end, or to increase your core affiliate business.
Because the affiliates that get the best offers make the most money, period.
Here's the link, go check it out
Here's the back story . . .
Mike Filsaime and Joe Holland have been hard at work for over six months to create "The Ultimate Affiliate System."
And what a great idea — it's basically a CPA network for the "little guy" or anyone who wants to be a Super Affiliate but isn't – yet.
I know you've heard stories about some Super Affiliates who make 6-figure PROFITS per DAY.
And the stories are true — BUT . . . they've been doing it all with CPA (Cost Per Action) networks where companies pay affiliates for getting people to take ACTION. And it's usually really simple — just filling out a form. Visitors don't even have to buy anything, and you get paid.
But until now, it's been pretty difficult (for beginners, it's almost impossible) to get into ANY of the CPA networks unless you already had a massive amount of traffic at your command.
Basically, it was an insider's club, and they kept it that way.
Good for them; bad for you.
But now, Mike's AffiliateJump changes all that.
If you want to hear him explain it, just go here.
Since there's no sale to make, you don't have to be a killer copywriter or use fancy marketing tactics.
It's an AMAZING model. This is the fastest growing and most profitable way to make money online right now for affiliates.
And TODAY is when AffiliateJump starts accepting affiliates into the program. So if you want to see what this is all about, or if you've tried getting into CPA and have been shut out by the big boys, now it's your turn.
Talk soon,
Brad Fallon
CEO
StomperNet
P.S. If you missed my short video interview I recorded with Mike Filsaime last weekend, you can see it here.
But the main link you need is this.

Click here to watch a video that will teach you to swim against the CPA current and profit from everyone else who is going with the flow.
CPA (Cost Per Action) is a hot topic in the internet marketing space right now, and it doesn't have ANYTHING to do with accounting.
(We got a TON of comments on the previous blog post we did with my Mike Filsaime interview about CPA marketing, just this past weekend.)
This is exactly what the landscape looked like when PPC hit big before people had even heard of a "Google Slap". I think that just like PPC, the early adopters are going to get the biggest slice of this pie.
But today I want to tell you about someone else who is using CPA networks in a really unique way (that no one else is talking about yet).
That's why I think that it's important for you to check it out even if you're not going to take part in the CPA gold rush that's happening right now.
See, that reason is that when everyone zigs, this guy went out on a limb and ZAGGED instead. And being the fish that stands out of the school is paying off for him. Big time!
He's been quietly making $25K for a 1 day consultation to teach people how to stop "pushing" traffic to sites the way your or I have done for so long now.
Instead, he's showing how to get people to send you THEIR hard earned traffic by leveraging the power of the CPA networks and the never-ending flood of CPA affiliates that grows literally hourly.
Think about it: You have the best affiliates in the world using CPA networks to find offers. You have a ton of smaller but extremely enthusiastic affiliates that are ready to hustle.
Massive Traffic with:
– No PPC Skills
– No Search Skills
– No Lists!
And don't think that this is complicated or has a steep learning curve. Most likely, you're already able to do everything that you'll need to.
If you can make one or two webpages to drive all the traffic to, you're set. He is leveraging the buzz in the market in order to put that eager, free workforce to work building HIS business for him.
But you don't need to pay his $25,000 consulting fee because today, he's teaching you how to do it totally for free.
Seriously. See it for yourself here, and you'll be convinced too. He's not leaving anything out.
It's a looong video, but that's good. It's not just a little short tease like most of these things have been lately. It's good to see solid material being put out by people who walk the talk.
So watch this video TODAY when you get a chance. I think you'll really like it. And I think it's a great example of how if you you can look at a market and see opportunities for growth that no one else can see because they're following the hype of the herd.
~Brad Fallon
P.S. I would love to hear what you think of this, and if you'd like to see more. Like I said, you'd have to have been living under a rock for the past couple of years to not know about CPA, and it's only JUST NOW opening up to the "little guy".
Leave us a comment below and tell us what's on your mind.
Want to learn how to create "Information Products" that literally SELL THEMSELVES?
Would you like to listen in on a free live interview between me and a guy who has built a $25 Million per year business selling Information Products online?
On Tuesday the 19th, at 3 PM Pacific / 6 PM EST I'm going to be hosting a live teleclass with Eben Pagan, the creator of the "GURU MasterMind" training program for authors, speakers, coaches and others who want to learn how to publish and make money with Information Products online.
Eben has spoken to our StomperNet Elite at our LIVE Events several times, and I've even had him do special presentations for StomperNet affiliates – the stuff he shares is THAT good.
In fact, you know that whole "give away something great for free and make a bunch of money" thing I've been talking about for weeks?
We call it "moving the free line" and I learned it from Eben. So there.
On this teleclass, Eben is going to share:
- The 3 Information Product "Mega-Niches" that make money consistently – and will for years into the future
- How to name your product so that it literally "sells itself" – and hits the "hot button" of your customer with just the name alone
- How to create an opt-in page that converts visitors to subscribers at VERY high rates
- How to organize your ideas into a book or other product QUICKLY (this formula you're going to learn will make your information far more understandable to your customers – and more VALUABLE as well)
- How to write email newsletters and do email marketing… and get 50% or MORE of your newsletters written for free
…and much, much more.
You're going to be listening in on a live conversation with someone that runs a $25 Million per year "Guru" business – who successfully sells Information Products in several different niches (with some products selling for as much as $10,000).
This teleclass is STRICTLY limited – and will be on a "first come, first serve" basis.
If you want to sign up, just go here and register NOW
If you're ready to learn how to launch and grow your online "Guru" business, then join me for this live interview.
Register now, and I'll talk to you on the teleclass!
Until next time,
Keep Stomping!
~Andy Jenkins
Here’s the Step-By-Step Sales Conversion Process that I promised. I decide to make a video so I could really drill down into exactly how I nearly TRIPLE conversions (Screen Shots Included). It’s very visual, and each step is shown — along with real world examples and statistics. It’s on the Blog – No Opt-In Required. Totally Free (AKA “In Da Klerwb”). There’s also a BONUS Video that you can get (also no Opt-In) where I spill my guts. The Topic is “How to turn a $1.00 transaction immediately into $48.00”. Here’s what people are saying about JUST the Bonus Video…
This Video will keep you from wasting a TON of time.

Are you unknowingly setting a trap for yourself with accidental marketing mishaps?
Because before you decide to create and sell ANY kind of information product, it needs to pass these 3 tests:
1. Do the prospects in the niche your creating your product for have a Strong and Driving Emotional need?
Meaning, do they REALLY want a “thing” BADLY? Desire can come in many forms as well either FOR or Against something. One of my favorite lines from the TV show West Wing was from the character Toby who said “I hate those people with the heat of a Nova”… I think he was talking about some political party. Heh. (Cause we both know they all suck rocks. Anyway…)
Does your prospect have “Heat of a Nova” desire? Either for something or against something?
If they do, you’re on the right track.
2. Can you drill down into your niche to a fine, granular level?
- A LOT of people like golf. Golf is a pretty broad topic. But you can drill WAY down into it?
You could, for example gain a foot-hold (no pun intended… well…) in the golf industry just by talking about Orthopedic Golf Shoes.
You could gain traction in the golf market just by talking about the “X-Out” golf balls that you can by cheaper than the fancy golf balls. Like a type of Golf Ball is gonna help your score any. Whatever.
- A LOT of people like timepieces – you know, watches. Just for a moment, think about how many different styles and brands of watches you can see the next time you go to a public place.
The number is HUGE. And being a “Focused Expert” is always the easiest and fastest way to gain authority in a marketing-place vs. being a “Generalist”.
For example, StomperNet covers a wide range on Internet Marketing Skills, but we specialize in Traffic and Conversion – that’s’ what got us started and it’s how we market.
Drill Down friend.
3. Do they Value Advice?
Here’s a question:
Are you going to try to tell a transmission mechanic how to repair a torque converter or are you going to try to show a distance runner how to avoid shin splints?
The professional Transmission mechanic has already got a repair manual and a set of tools. What do they need you (or your information) for?
Having said that:
How many professional distance runners do you know?
See what I mean?
A Distance Runner, almost by definition, is an amateur. They do it for fun, for fitness, because they hate themselves (can you tell how much I enjoy running?)…
…and while there’s lots of tools (shoes) and accessories (clothes and distance measuring devices (aka –“pedometer” – See? I do the research so you don’t have to baby!)…
… there’s probably NOT a ton of practical advice about avoiding a specific injury for a specific body type for a specific age group for a specific…
That’s the definition of a prospect that values advice – they might feel almost alone and unique in their pursuits and desires.
And there’s a LOT of people that think their needs are unique. That’s a WIN!
Watch this comprehensive Video to drill down even further to make sure you’re not starting a wild goose chase after an Info Product that’s Dead On Arrival.
Keep on Stomping!
Andy Jenkins
P.S. The Prospect Incubation and Monetization Process technique I spoke about in my last newsletter is almost ready for release. Check the blog or your email for it soon – it’s going to redefine how your business markets. Seriously.
P.P.S. I’m just hanging out on Twitter most days. Come follow along!
Hello again! We're back posting once more from the StomperNet LIVE home base with another report – this time, I want to focus on Saturday's first standout keynotes.
If you can't nail down the quality of your event in the first hour of the day, it's going to start off dragging and it won't EVER pick back up.
But this is StomperNet. It NEVER drags over here.
So, let's start at the beginning. On Saturday morning, we subjected our attendees to something very… loud.

Perry Belcher on the stage, laying down the foundation for social marketing domination
So why Perry? Why social media? Maybe because he got TENS of thousands of Twitter followers in less than 200 days. He's maxed out on Facebook in the same amount of time. The results of Perry's twitter linking is the same as instantly mailing a list of 30K+! And that's INSTANT. That's 100% deliverability. That's control that anyone can replicate.
The BIG picture is all about linking together all your social activities, but "Step 1″ might surprise you. According to Perry, even though it's a relative newcomer to the social site game, Twitter is the start of EVERY social campaign, simply because that's where the fast responders are. Twitter users want new fresh info immediately, and they gain a kind of "social currency" by repeating that info.
Therefore, it's the PERFECT place to try to gain fast followers, and begin to release your info.
Of course, there's a LOT more to becoming a Twitter demi-god, which is why when Perry asked for more time, the audience told him he could take as long as he needed! Wow. The crowd has spoken.
Maybe they were just hypnoized by those crazy shirts of his. Here's a better look, in case you didn't see it loudly enough in the first picture.

Here's a better shot of Perry's shirt (batteries not included).
I honestly wish I'd had my camera at Saturday night's cocktail hour, because the shirt he wore THEN was even MORE… enthusiastic. (Think flames and dollar signs!)
Now, Perry set the tone for the entire day, giving our attendees a great foundation to be able to discuss their ongoing business-building and marketing efforts with our faculty and their fellow entrepreneurs, business owners, colleagues, and peers.
And throughout the rest of the day, during our confidential roundtables and site reviews, the high energy level Perry set in the morning carried through WELL into the evening.
So how do we keep it going on Sunday? Even though we LOST an hour to daylight savings, things kept rolling like an avalanche coming down the mountain.
Stay tuned for an update a little later on!
As you may know, we're LIVE in Atlanta with StomperNet's 7th Face-to-Face event, and we wanted to update you folks who couldn't be with us with a few photographs we've snapped here at the event so far!

There's never an "Off" moment at LIVE Events.
The real benefit of our LIVE events is what you see right here. Getting to sit down with us and talk about YOUR business and interact with the Faculty, Staff, AND your fellow Stompers. None of us is as smart as all of us, and that's never more clear than when we get together.

Paul Lemberg delivers shockingly simple product creation methods.
We kicked off the event with a FULL Friday of FormulaFIVE business growth. The day was dominated by super-consultant Paul Lemberg, creator of F5. In addition to going deep into the time management power of FormulaFIVE's "Turbo Thruster" we also got to see Paul's secrets for nearly INSTANT and INFINITE product creation. If you have more products to sell, you make more money. Makes sense, right?

StomperNet Faculty Andy Edmonds shows off his iBlipper iPhone to enthralled Stompers
Andy Edmonds sometimes talks over people's heads, but that's just because he's so dang smart! In additon to sharing his formidable SEO and usability skills with Stompers, he's also been showing off his new iPhone app "iBlipper" – (available soon!)

Faculty Dan Thies shares some candid advice in between sessions
Here's another example of how a Stomper event breaks down the "wall" you might see at some other events – here's Dan Thies, right off the LIVE stage, interacting directly with members. You can come to our events and ask us ANYTHING about your business. And if you're not comfortable asking in a crowded hotel lobby, you should check out the Confidential Roundtable discussions. I'd tell you what was discussed (but you might never see me again!)

Faculty Don Crowther does Q&A in front of a slide from his presentation
Here, Don Crowther brings his social marketing expertise to the table and lays it out for our FormulaFIVE Day attendees – and not only did he deliver BRAND NEW content for our members, but he hung around afterwards to make sure everyone had every question answered. It's not just about listening – everyone is here to LEARN and we make sure that happens.

Andy, Janeen, and Stomper Coaches mix it up after a long day
Towards the end of a long and information-packed day, we like to unwind and network, and that's exactly what we do. Here, you can see members and staff after hours. Is Andy threatening this guy for wearing the same shirt to the party? Probably not. After such a long day, we'll let the fashion faux-pas slide.

Faculty Sherman Hu consults with a Stomper who KNOWS how to get attention
Okay… maybe not! Just when we thought we were done discussing fashion, this guy walks in. No, not Faculty Sherman Hu. The other guy – with the hat! As a special bonus for demonstrating his understanding of "attention marketing", Andy gave this guy an hour of free consulting with the Stomper Faculty member of his choice. It PAYS to come to LIVE events, in many more ways than the obvious one.
And that was our Friday. Saturday would prove to be even MORE busy and literally busting at the seams for some sessions. In fact, it was SO hectic, that I'm only just now getting to tell you about Friday, but we promise, check this space again very soon for another update from the floor of LIVE 7, including details and tidbits from our presenters, and of course, more photos!
If you want more up-to-the-minute updates, lots of buzz (and tweeting) over on Twitter! (Speaking of Twitter, the next post will have some good stuff from Perry Belcher's presentation, so don't miss it!)
Also, don't forget to leave us a comment if you like the pictures.
Talk again very soon!
Two things, if you please:
1) Mass Control Bye Bye
2) Search Engines are Good, but Goofy.
Mass Control 2.0 "Bye Bye"
This launch was so good, I've simply GOT to reverse engineer it (like I did with Frank's 2nd video) and create some checklists for people to evaluate their own marketing processes because…
Frank set a new standard, and I think and it needs to be memorialized…
..and then copied.
Mr. Kern, if you're reading – congrats pal, I learned a LOT and the system is ninja.
My "Gonzo" bonuses for MC 2.0 are here, and the last handful of Mass Control 2.0 systems are available here.
I wonder what the High School Guidance Counselor that said "Frank, think hard about a public sanitation career" is thinking now.
For that matter, what would your High School Guidance Counselor say to you – if they met you today?
Heh.
Search Engines are Good, but Goofy.
Have you ever been DREADING being on receiving end of a phone call or email or letter?
And then… you get it, and it turns out to be… Okay.
And every once in a while, the news you get it is of the "BOOYA!" variety.
That's what's about to happen to you.
The State of the Search Engines
I've gathered up Leslie Rohde, Dan Thies, and Jerry West to create a
"State of the Search Engines" series of audio podcasts.
So, shut off CNN, or FOX News, or whoever is filling your day with fear and poison, because:
We've got "BOOYA!" news about Search Engine Optimization.
BTW, these podcasts will be free.
We're just finishing up the last of the topics that we'll cover – but before we go into audio production, I wanted to ask you if you had any questions of your own, or suggestions for hot SEO topics.
If you do, just help yourself to the comment box at the bottom of this very page.
I'll post the release dates shortly.
Andy
P.S. Never one to mince words… I laughed pretty hard when I got this email:
"Dear Recession,
Suck it.
Sincerely,
Frank Kern – Mass Control 2.0"
P.P.S. This is why I don't listen to the news anymore:
"Wall Street indices predicted nine out of the last five recessions!"
(BTW, the dude that said that won a Nobel Prize)
Having trouble with your sales copy?

Homemade Baby

Body Part Storage Box
Not selling as many products as you should be?

Hitler Perfume

California Pine Whizz Soda

Shoot Yourself!
Attracting "unqualified traffic"?

Ass. Air Fresheners

Instruments of Torture Toy
Having Conversion Issues?

Baby Dump

Butt Sweets
GOOD NEWS!
Tonight, listen in as Master Marketer Frank Kern and his host Andy Jenkins show you how to BANISH dull marketing and skyrocket your sales!
Learn how to:
GET ATTENTION!

- Free LSD
Create EXCITEMENT!

- Kick It!
Manufacture VALUE!

- FearDotCom + Care Bears
and EARN TRUST with your prospects:

- Tastes Like Grandma
Over 1,400 subscribers have registered for this Exclusive Teleseminar!
To lock in your spot on tonight's call (7pm Eastern), please fill out the form below to get the call-in information and register for this ground-breaking event.
See you Tonight!
Andy Jenkins
P.S.
P.P.S. Here's a Shout Out to FailBlog.com for their awesome contribution to my bizarre sense of humor. They ROCK! After you register for the call, visit www.FailBlog.org and give them a donation or something cool.
P.P.P.S. Yes, the Teleseminar with Frank Kern is REAL. Register for it using the form above.
P.P.P.P.S. (Last one, I promise!) Check out the last 2 popular posts about Frank. They're getting great feedback. "How to Create Lustful Buying Behavior" and "14 (Invisible) Marketing Techniques."

Just because you didn't notice it, doesn't mean it didn't affect you...
I was tempted to just send an email that said:
"Here's your 14 Invisible Marketing Techniques" and then leave the rest of the page blank.
Maybe on April 1st. Anyway…
REMINDER: I'm taking Frank Kern Hostage on Thursday at 7pm. I'm making him tell me everything I want to know.
You can listen in!
Sign up below to get the phone number:
14 Invisible Marketing Techniques that you ought to get good at so you can make money
In your sales messages, it's almost certain that you're forgetting a CRITICAL conversion element.
Here's what you're forgetting:
"Goal Manifestation"
Simply put, your sales message must help your buyer Visualize what their life would be like because they've purchased your product.
And I'm not just talking about Testimonials either.
Testimonials are "Attention Retainers". They are very good at what they do, but they're not essential for conversion.
"Goal Manifestation" is.
How is this different from a "Fantasy Result"? Simple. A Fantasy Result is about Circumstantial Use of a product.
Goal Manifestation is about BEING the person whose life has changed AFTER the use of the product.
Pretty straightforward, right? Well, here's the thing…
…You sort of need to make Goal Manifestation nearly invisible to your prospects.
So there's that.
I'm going to show you how it's done by way of example.
BUT FIRST
You're going to need to watch the first 6 minutes of Frank Kern's latest video here:
Frank's Invisible Marketing Video
Watch right up to the point he starts drawing on the whiteboard wall then come back here.
Okay – in the first 6 minutes and 40 seconds of that video, there were 14 nearly invisible "Goal Manifestation" moments.
Fourteen. Did you notice them all?
Here's a break down, in the order of their appearance:
Scene: Frank Driving in Car.
1 – IMPLIED WEALTH (DESIRE)
He's driving a Porsche Turbo. At first, this is very subtle. The only clue is the Porsche Logo on the steering wheel.
My perspective: I've always wanted a Porsche. Since I was 15. And when I became an Adult, I still wanted one. But I didn't want to PAY for something like that.
Frank did. He's manifested one of my long-time goals. I can live vicariously through his Porsche ownership.
2 – LOVES LIFE (DESIRE)
Play Time FIRST, Business Second. Frank says that before he reveals the secret of creating money, he wants to take YOU to one of his surf spots and check it out.
My perspective: In Franks First Video, I found out he was a surf maniac. By his own admission, he's a BAD surfer, but he's so crazy about it, he's got 30 surfboards. Meaning, he LOVES surfing. It's special to him.
And he's taking me along to see a place that represents a special part of his life.
I'm now part of the "Club".
3 – CAUTIOUS AND CONSERVATIVE (RELIEF)
The Porsche is going 19 miles an hour. And he mentions that this car has 480 horsepower.
My perspective: Frank is a safe driver. Despite the temptation to rip a hole in the fabric of space-time with that car's power, he's Driving Miss Daisy. He's in no rush, and he doesn't take chances. I want to learn from a happy go lucky guy who owns a Porsche and didn't have to take risks to get it.
4 – BALANCED PERSPECTIVE (RESPECT)
The Porsche has almost 1,900 miles on it. "I drive rarely"
My perspective: He doesn't have to drive very much because he works for himself. His lifestyle lets him only drive that car when he wants to, and it fact, he doesn't drive very much at all.
Also, even though I'm pretty sure that car is about $100k, to Frank, it's just a car. It would be cool to be ABLE to own a Porsche, but not really care so much about it that you MUST drive it every day.
5 – (Note: VERY SUBTLE)
You'll hear his cameraman mention that when Frank lets him drive the Porsche, his average speed is MUCH faster.
Two things here: First, the camera man's statement about his speed just solidifies Frank's position as a cautious driver.
And what you might be feeling here is that that "kid" is kinda irresponsible for treating Frank's expensive car like that.
So, I'm kinda thinking that this camera dude might be a little creepy. He makes me care about and respect Frank even more.
(Now, in the "CLIFF Scene", Frank pays this off like a true MASTER. Keep reading.)
Scene: Gate Entrance and walk towards Cliff:
6 – DEEP, EXCLUSIVE ROLODEX (DESIRE)
As Frank is walking towards the special surf spot entrance, he recalls a story about a time he came here with Jeff Walker.
My Perspective: I've heard of Jeff Walker. He's the Product Launch Formula guy. He's very private, and generally keeps to himself. But he chose to hang out with Frank, and Frank decided to take him to his special surf spot.
Have you ever heard this:
"Your income is the average of the 5 people you spend the most time with?"
Nice little exclusive club that Frank's got going, eh?
7 – UNDERSTATED NEEDS (RESPECT and DESIRE)
Frank mentions he had on "His Other pair of Jeans". He also mentions he only has 2 pair.
My perspective: He lives near the beach. He lives in Southern California. He surfs. Jeans must be his "Fancy Clothes". He must wear shorts to "work".
Who wants to wear shorts to work? Right, exactly.
PIVOT – So far, we know that Frank has a very nice car, is cautious, tolerant, and has very smart and successful friends like Jeff Walker. He gets to wear shorts to work, and puts his leisure activities before his business activities.
It's nice to be Frank. But now, it's time to humanize Frank because sometimes, having that kind of success can cause jealousy.
Notice what happens next:
8 – JUST A REGULAR GUY (Humanize)
The story of the split jeans. Frank rips his 2nd pair of jeans wide open on the way to his surf spot. He doesn't get upset. In fact, he's laughing about it when he shows you the actual split jeans (pretty funny trick with the elbow, eh?)
My perspective: Frank is not a magical being, free from the laws of physics. He's just a regular guy, and his jeans rip, too. What I like is that he can laugh about it, and he wants to make me laugh, so he does that funny like hairy elbow in the jeans gag.
I like this guy. He makes me laugh.
9 – SELF-AWARE & FUNNY (Humanize)
After detailing how Frank was walking around mooning a bunch of kids on the beach, he catches himself and says "As you can tell, our videos are chalked full of usable content, um that's something that you can use immediately to make more money".
My perspective: Thus far, I've really been enjoying what a "Day in the Life" of Frank is like. And now, I really appreciate that he's just called out his own awareness that it's time to pay attention to me, the viewer.
And he made me laugh when he did it.
There is NOTHING more endearing that self-effacing behavior. If you can make fun of yourself AND include other people in on the joke, you're creating an INSTANT BOND.
Scene: At the Cliff
10 – YES! HAVE FUN! (Humanize)
On the cliff, we learn that the wind is "not doing the surf any favors" but Frank also says, "This is still an awesome spot, we're out of the office, we're goofing off a little bit."
My perspective: Whew. Frank likes to goof off, too. That means, in order to be mega-successful, I don't have to work 24/7/365. It's OKAY for me to want some time for myself. I don't ALWAYS have to be in full-tilt work mode.
11 – PAY OFF from Earlier (MASSIVE Humanization)
Just as he's about to start spilling the beans about creating desire and trust for your prospects, Frank warns his camera man that he's about to step off the cliff.
My Perspective: First, the "tease" is brilliant. I'm ready to receive Franks information. He's about to tell me and… he stops to make sure that his camera man doesn't plummet to his death.
And, BTW, this is the same cameraman that I sorta thought was creepy because he abuses Frank's exotic sports car.
Not only do I forgive Frank for delaying again (he was saving an employee from harm), now I also feel kinda "little" for thinking anything bad about the camera dude. Because if he's worth Frank's time… he must be worth mine.
Scene: Back at the Secret Headquarters
12 – SOUGHT AFTER (DESIRE)
Back at Frank's beach front hideout, Tommy, who apparently is just a dude that Frank surfs with, has helped himself to a game of Asteroids on Frank's full sized arcade console.
My perspective: People think that Frank is so cool, that they just come by to hang out with him. Frank is so laid back that he leaves his door unlocked so his surf buddies can stop by and use his place.
13 – WORKS HARD (RESPECT)
As Frank walks into his "Office", the camera cuts away and shows that the sun is setting.
My perspective: Frank actually does work. And today, it looks like he's putting in some extra hours so he can teach me some marketing secrets.
Yes, he may be surrounded by distractions and toys, but he's clearly not lazy. He'll do what it takes to get the job done.
14 – LOVES FAMILY (MASSIVE RESPECT)
On Frank's Whiteboard (which is his entire wall – which is not only cool, it means he's serious about white boarding) is a giant doodle from his 2 daughters.
My perspective: His daughters are involved in every part of his life. They've come to his office and used his office space to play.
Being a family man usually means having and taking responsibility. That's a statement in and of itself. And it's a good reputation to have.
I know that the last newsletter said there would 12 invisible marketing tactics, but when I went back and reviewed my notes, I saw that there was actually 14. Hope you don't mind.
So, what can we take away for this?
First, keep in mind that this is all about Goal Manifestation. Frank has brilliantly engineered a series of very subtle messages that cause the viewers to bond to his lifestyle.
What he has achieved in his personal life is VERY appealing to most people.
- He has a measure of wealth, but he didn't have to say he does.
- He is conservative and cautious, but didn't make that statement – he SHOWED it.
- He balances work and play.
- He works on his own terms.
- He collaborates with other thought-leaders.
- He's doesn't consume money conspicuously. He's kind of "understated"
- He's a likeable, funny guy.
- He cares, even for riff-raff (BTW, I know his cameraman, Andrew – he's awesome)
- He enjoys the company of others and doesn't expect compensation for his openness.
- People want to hang out with him because he's just cool.
- He does actually work hard when he needs to.
- He loves his family and includes them in every part of his life.
In short, "Being Like Frank" would be a good goal to have. So, I think I'm going to listen to him when he teaches me how to make money. Because it seemed to work very well for him.
That is the essence of Goal Manifestation. Frank becomes the living example of my own goals.
Remember, the key is SHOWING, not Telling.
I hate to use the phrase "Live your Life Out Loud", but when you need to show your prospects, the very best evidence of success (by using ANY of the products you sell), is to show the life that has been affected.
Thanks for reading. This was a lot of fun for me. Reminds me of when I used to edit Feature Film trailers.
Andy
P.S. There's already 800 people registered for the Frank Kern Hostage Call.
Sign up below to get the phone number:
BTW, someone asked me why they needed to "join another list again" to get on this call.
Just so you know, you're NOT joining a list. You're already a subscriber, so that would be pointless. But, we are using GoToWebinar for the Audio Only Teleseminar, and the phone number is sent along after you register.
So, don't freak out or anything – we don't do any hyper-list segmentation just because you registered. It's just the way GTW works.




