Want to learn how to create "Information Products" that literally SELL THEMSELVES?
Would you like to listen in on a free live interview between me and a guy who has built a $25 Million per year business selling Information Products online?
Eben Pagan, on stage at StomperNet LIVE
On Tuesday the 19th, at 3 PM Pacific / 6 PM EST I'm going to be hosting a live teleclass with Eben Pagan, the creator of the "GURU MasterMind" training program for authors, speakers, coaches and others who want to learn how to publish and make money with Information Products online.
Eben has spoken to our StomperNet Elite at our LIVE Events several times, and I've even had him do special presentations for StomperNet affiliates – the stuff he shares is THAT good.
In fact, you know that whole "give away something great for free and make a bunch of money" thing I've been talking about for weeks?
We call it "moving the free line" and I learned it from Eben. So there. 
On this teleclass, Eben is going to share:
- The 3 Information Product "Mega-Niches" that make money consistently – and will for years into the future
- How to name your product so that it literally "sells itself" – and hits the "hot button" of your customer with just the name alone
- How to create an opt-in page that converts visitors to subscribers at VERY high rates
- How to organize your ideas into a book or other product QUICKLY (this formula you're going to learn will make your information far more understandable to your customers – and more VALUABLE as well)
- How to write email newsletters and do email marketing… and get 50% or MORE of your newsletters written for free
…and much, much more.
You're going to be listening in on a live conversation with someone that runs a $25 Million per year "Guru" business – who successfully sells Information Products in several different niches (with some products selling for as much as $10,000).
This teleclass is STRICTLY limited – and will be on a "first come, first serve" basis.
If you want to sign up, just go here and register NOW
If you're ready to learn how to launch and grow your online "Guru" business, then join me for this live interview.
Register now, and I'll talk to you on the teleclass!
Until next time,
Keep Stomping!
~Andy Jenkins
Welcome! This is the final installment of this week's "Under
the Hood" series, where we've been taking a look at some of the
most potent marketing techniques available to us today.
Now yesterday, we went into e-commerce, but I also want to give
some love to all the info product creators and marketers out
there.
Today, I want to revisit a concept we've talked about before
called "Moving the F'ree Line." Our friend and colleague Eben
Pagan kind of turned Brad and me on to the concept. You
basically take your BEST idea and just GIVE IT AWAY.
There are plenty of reasons why this strategy KILLS in every
marketplace.
- Instant credibility
- Proof of results
- Triggers reciprocity
And on and on. It makes you look like the best thing out
there, and makes people assume that if your fr'ee stuff is that
good, your PAID stuff must be fantastic.
BUT!
Here's the NUMBER ONE question we get asked about "moving the
fr'ee line"…
"If I give away my BEST stuff, what do I have left to sell?"
or
"If I move the f'ree line, what about the PAID line?"
Today, I'm going to talk about 3 different approaches to
solving that particular problem.
First, let's talk about how StomperNet does it.
Obviously, we're very well known for releasing real training
videos fre'e to the public. The stuff we give away is the
exact same quality as the stuff that we sell, but the "paid
line" has to do with QUANTITY.
See, even though we give away 4 or 5 videos every time we do a
launch – we have something like 800 hours of videos for our
members.
In our case, it's not about giving away the farm. We're just
giving away our "best" as in our best presentation of our best
idea that will get results FAST.
The videos in our fre'e line series are always produced
specifically for those launches, too. We're talking about
creating brand new media to give away.
Now, we realize that not everyone can produce video the way we
can, and not everyone has the resources to create brand new
material just to try to move the lines in their specific market.
But here's ANOTHER way to approach this problem.
Last week we conducted and promoted – geez – 4 or 5
teleseminars for Eben Pagan's Guru MasterMind launch.
See what we did there? It wasn't a video that we had to
script, shoot, edit, etc. – but we still created BRAND NEW
f'ree line content to generate interest in Eben.
If you've been with us a while, you may recall that I talked
about "event marketing" in launches.
That's exactly what teleseminars are. They are an EVENT that
occurs once, in real time. Because of that, it's scarce, and
scarcity = value.
So by creating an "event" you are giving away valuable, rare
content for fr'ee and it has the same beneficial effects as
other fr'ee line plays.
If you record those teleseminars, you then have a tangible
"freebie" too. If you kept up with Eben's promotion last week,
you know that we promoted a live phone interview between Brad
Fallon and Eben – then the next day, promoted the downloadable
recording for those who missed it.
That's one way to use "repackaging" to expand your fre'e line
offerings without having to expend a whole lot of effort. See,
without even TOUCHING Eben's product for something to give
away, he easily created BRAND NEW fr'ee line material via the
live teleseminars. He then used the RECORDING as ANOTHER
freebie, essentially doubling the effect of that single effort.
There's another fantastic example of this repackaging concept being promoted right now by Mike Filsaime.
Some time ago, Mike held a pretty expensive live seminar (about
$5000 a seat if I recall). It was called the "Seven Figure
Code" and it was a very successful example of event marketing.
Now, as you could have guessed, Mike filmed the whole seminar,
and then he sold DVDs of it as a Home Study course.
So, here's a little exercise – what could Mike do to create
some fre'e line content here?
… Go on, take a second and actually think about it.
…
I bet 90% of you thought that he should give away clips from
the DVD recordings, right? And sure, he's doing a little bit
of that. But that's more like a SAMPLE. That's just a tiny
TASTE. That's not really PUSHING the f'ree line is it?
I thought Mike came up with something really cool.
He hired a top-secret high-level copywriter to watch every
single second of that DVD set and distill it down into a
manuscript that's right around 80 or so pages.
That's the ENTIRE seminar, shaved of all the fat, leaving only
the meat – and packaged as an easy-to-read, expertly written
document. And he's presenting it as an actual, physically
printed book. He's going to MAIL it to you. Like with a STAMP!
And he's giving THAT away (although you would pay shipping).
That's pretty cool. See, it gives you all the best stuff with
none of the fluff. Plus, it actually puts a REAL THING in your
hands. That's got a really strong psychological affect for a
prospect.
It sort of convinces people to subconsciously accept
ownership. Just like trying on clothes in the store – once
you've decided to try it on, you've already decided to buy it.
Unless it looks bad, it's already "yours" – you've seen
yourself in it.
Make sense?
Yeah, so Mike's giving away this cool little manuscript
booklet, and he's doing it in a unique way by making it a
physical product.
If you like the document, you're bound to want to check out the
rest of the offer, right?
No-brainer there.
So you see, Mike figured out a clever way to get a paid line
AND a f'ree line from the exact same, pre-existing material.
So, that's the end of this article, so I hope I've shown you
some cool, current ways you can copy to balance you own f'ree
and paid lines for your own products and services.
And you don't even have to re-invent the wheel each time or
even spend a ton of time creating new material.
We hope you've enjoyed this series, and we hope you'll put
these ideas to work in your business right away!
Keep Stomping!
~Andy Jenkins
