Two things, if you please:

1) Mass Control Bye Bye

2) Search Engines are Good, but Goofy.

Mass Control 2.0 "Bye Bye"

This launch was so good, I've simply GOT to reverse engineer it (like I did with Frank's 2^nd video) and create some checklists for people to evaluate their own marketing processes because…

Frank set a new standard, and I think and it needs to be memorialized…

..and then copied.

Mr. Kern, if you're reading – congrats pal, I learned a LOT and the system is ninja.

My "Gonzo" bonuses for MC 2.0 are here, and the last handful of Mass Control 2.0 systems are available here.

I wonder what the High School Guidance Counselor that said "Frank, think hard about a public sanitation career" is thinking now.

For that matter, what would your High School Guidance Counselor say to you – if they met you today?

Heh.

Search Engines are Good, but Goofy.

Have you ever been DREADING being on receiving end of a phone call or email or letter?

And then… you get it, and it turns out to be… Okay.

And every once in a while, the news you get it is of the "BOOYA!" variety.

That's what's about to happen to you.

The State of the Search Engines

I've gathered up Leslie Rohde, Dan Thies, and Jerry West to create a

"State of the Search Engines" series of audio podcasts.

So, shut off CNN, or FOX News, or whoever is filling your day with fear and poison, because:

We've got "BOOYA!" news about Search Engine Optimization.

BTW, these podcasts will be free.

We're just finishing up the last of the topics that we'll cover – but before we go into audio production, I wanted to ask you if you had any questions of your own, or suggestions for hot SEO topics.

If you do, just help yourself to the comment box at the bottom of this very page.

I'll post the release dates shortly.

Andy

P.S. Never one to mince words… I laughed pretty hard when I got this email:

"Dear Recession,

Suck it.

Sincerely,

Frank Kern – Mass Control 2.0"

P.P.S. This is why I don't listen to the news anymore:

"Wall Street indices predicted nine out of the last five recessions!"

(BTW, the dude that said that won a Nobel Prize)

What is a "Gonzo Bonus?"

"Gonzo" means 'with reckless abandon' or 'extreme'.

It also describes the kind of writing that Hunter S. Thompson enjoyed ('Gonzo Journalism'), where the reporter made himself part of the story.

The bonuses that I'm offering for Frank Kern's Mass Control 2.0 product are definitely "Gonzo" because:

1. They are extreme.
2. I use Mass Control techniques (even before it was called 'Mass Control') and I'm a small part of 'the Mass Control story' – the part that has the $18,000,000 plot…

…making my endorsement of Mass Control 2.0 enthusiastic and easy.

So, if you decide to take my recommendation and become a Mass Control 2.0 member, I will add the following to your package:

2 Months FREE
Full StomperNet Elite Membership
(worth $1,594.00)

2 FREE Tickets to
ANY StomperNet LIVE Event
(worth $2,994.00)

Beta Tester Status for Don Crowther's
NEW SMARTS 2.0 Social Media Traffic Strategies
(This is FULL Access to SMARTS 2.0 that's in development)
(SMARTS 1.0 was $1497.00)

…And finally: You'll be entered into a random drawing to win…

A "Genuine" Frank Kern Surfboard!
(Restrictions Apply: Skills and Insurance Required.
Not responsible for: Shark Attacks, Bodily Injury (including decapitation),
Family & Friend Ridicule, Flip Flops, Hair Growth, or Loss of Productivity)

I was all set to call that a great bonus package when Frank emailed me and turned "Gonzo" into "Gratuitous"…

"Andy, I'm having a Mass Control 2.0 Live Event at the end of April – it's for any Mass Control 2.0 customer. It's a workshop, not a 'seminar' – so no pitching. It doesn't cost anything."

What that means is you'll get:

1. Frank teaching you Mass Control in person.

2. Frank tearing apart your websites, videos, and sales letters.

3. Frank showing you how to find hot markets.

4. Frank showing you how to get more people promoting your stuff.

5. Frank getting you fast-tracked to make more money immediately.

And because I'm "part of the story" along with a small handful of other people, here's what else I can stack on top of this for you:

An Invitation to a full day
Super-Secret Closed-Door Mastermind Session at MC 2.0 with some big-shot dudes - I'll be there to serve coffee

Seriously, this is a secret EXTRA DAY that the general public doesn't even know about. It's only available to my customers and a hand-full of others.

My Terms:

On the honor system, even if you return Mass Control 2.0 because it was somehow not right for you, I'll let you keep the following bonuses anyway:

1. 2 months Free StomperNet Elite Membership
2. 2 Free Tickets to Any StomperNet Live Event
3. Beta Tester Status to SMARTS

You MUST give Mass Control 2.0 an honest effort.  And I'm not going to award any of the bonuses until 45 days after you purchase because I'm not doing this to attract groupies or serial refunders.

This is for the 99% of the folks that are going to give Mass Control 2.0 an HONEST effort.

Fair?  Simple?  Alrighty then!

Mass Control "officially" turns on at 1pm Eastern US (that's 10am Pacific Time).

Here's the link that you use to get the Gonzo Bonuses that I'm offering:

StomperNet Gonzo Bonuses for Mass Control 2.0

See you at Mass Control Live in April!

Andy "Gonzo" Jenkins

P.S.  At the last Mass Control Live – I met Paul Lemberg…  Just saying…

 

More Shocking than The Nixon Tapes…
More Evil than The Screwtape Letters…
More Awkward than The NASA Love Triangle…
Makes Paris, Lohan, Gibson and Cruise look like Rank Amateurs…

Captured on Tape:
Situation: HOSTAGE! with FRANK KERN and ANDY JENKINS

Not since the heady days of Hugh Grant or Pee-Wee Herman has such an event sparked more controversy. Tearing at the very fabric of uncommon decency, this chilling expose reminds us all that…

…Success is like a booger.  You keep picking at it until you get it, and then wonder what to do with it.

Well friend – WONDER-NO-MORE!

Download this "revealing"… "conversation"… between Frank Kern and Andy Jenkins and "discover" how to:

• Get a 52% Opt-in rate on your Reverse Squeeze Pages.

• Generate 23,407 new subscribers with an 11-minute video.

• Double your email Open Rates without using sleaze.

• Disguise your content so that it actually SELLS something, and doesn't just educate.

• "Actually, I want to not only educate AND sell, I also want to use that SAME content to become an Authority and have instant Credibility (and while we're at it, I want it to TRIPLE my sales conversion)."

• "I just need a blueprint that I can use over and over again (so I can DO Stuff, not THINK about what I should be doing) that makes my customers excited about buying from me."

Download this podcast NOW!

…MORE NEWS…..MORE NEWS……MORE NEWS……

Mass Control 2, The StomperNet Accelerators,

And an 'annoying' truth.

Mass Control 2.0 SOLD OUT?!?!?!

By the time Mass Control 2.0 opens on Monday, February 16th at 1pm Eastern (10am Pacific), there's a chance it could be 90% sold-out!

Here's why: Frank has this slightly annoying habit of releasing his products early to his newsletter subscribers vs. the general public.  He creates these early notification lists and people sign up in hordes to be the first in line.

And he rewards that behavior by letting them in early! It's one reason why his stuff sells out so durn fast.

So, I'm getting you out in front of this by doing 2 things:

• Showing you where to get on his early notification list, and
• Announcing StomperNet's Mass Control 2.0 Accelerator Program.

For anyone who purchases Mass Control 2.0 via StomperNet's recommendation (and yes, in case you haven't noticed – I am a Fan-Boy of Frank), I'd like to help stack the success-deck in your favor by offering:

2 Months FREE of
Full StomperNet Elite Membership
(worth $1,594.00)

2 FREE Tickets to
ANY StomperNet LIVE Event
(worth $2,994.00)

An Invitation to a full day
SUPER SECRET Closed-Door Mastermind Session at MC 2.0
with some big-shot dudes (I'll be there to serve coffee)
(worth, like.. A LOT of $$$$)

Seriously, this is a secret EXTRA DAY that
the general public doesn't even know about.
It's only available to my customers and a hand-full of others.

Beta Tester Status for Don Crowther's
NEW SMARTS 2.0 Social Media Traffic Strategies
(This is FULL Access to SMARTS 2.0 that's in development)
(SMARTS 1.0 was $1497)

…and finally: You'll be entered into a random drawing to win…

A "Genuine" Frank Kern Surfboard!

(Restrictions Apply: Skills and Insurance Required. Not Responsible for: Shark Attacks, Bodily Injury (including decapitation), Family & Friend Ridicule, Flip Flops, Hair Growth, or Loss of Productivity)

To get on Frank's Early Notification List, Go Watch This Video and leave a 'real' email address (at least one that you'll get) to join his list.

While you're watching Frank's latest video, some dude named Tony Robbins says something cool about Frank.  Whatever.

Listen – YOU have a great weekend, and always remember the immortal words from Oscar Wilde:

"In all matters of opinion, our adversaries are Insane".

Andy

P.S. Here's that link to Frank's Video and Early Bird Notification List.

Having trouble with your sales copy?

Not selling as many products as you should be?

Attracting "unqualified traffic"?

Having Conversion Issues?

GOOD NEWS!

Tonight, listen in as Master Marketer Frank Kern and his host Andy Jenkins show you how to BANISH dull marketing and skyrocket your sales!

Learn how to:

GET ATTENTION!

Create EXCITEMENT!

Manufacture VALUE!

and EARN TRUST with your prospects:

Over 1,400 subscribers have registered for this Exclusive Teleseminar!

To lock in your spot on tonight's call (7pm Eastern), please fill out the form below to get the call-in information and register for this ground-breaking event.

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly. Either way, please check your email.

See you Tonight!

Andy Jenkins

P.S.

P.P.S. Here's a Shout Out to FailBlog.com for their awesome contribution to my bizarre sense of humor. They ROCK! After you register for the call, visit www.FailBlog.org and give them a donation or something cool.

P.P.P.S. Yes, the Teleseminar with Frank Kern is REAL. Register for it using the form above.

P.P.P.P.S. (Last one, I promise!) Check out the last 2 popular posts about Frank. They're getting great feedback. "How to Create Lustful Buying Behavior" and "14 (Invisible) Marketing Techniques."

I was tempted to just send an email that said:

"Here's your 14 Invisible Marketing Techniques" and then leave the rest of the page blank.

Maybe on April 1st. Anyway…

REMINDER: I'm taking Frank Kern Hostage on Thursday at 7pm. I'm making him tell me everything I want to know.

You can listen in!

Sign up below to get the phone number:

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly. Either way, please check your email.

14 Invisible Marketing Techniques that you ought to get good at so you can make money

In your sales messages, it's almost certain that you're forgetting a CRITICAL conversion element.

Here's what you're forgetting:

"Goal Manifestation"

Simply put, your sales message must help your buyer Visualize what their life would be like because they've purchased your product.

And I'm not just talking about Testimonials either.

Testimonials are "Attention Retainers". They are very good at what they do, but they're not essential for conversion.

"Goal Manifestation" is.

How is this different from a "Fantasy Result"? Simple. A Fantasy Result is about Circumstantial Use of a product.

Goal Manifestation is about BEING the person whose life has changed AFTER the use of the product.

Pretty straightforward, right? Well, here's the thing…

…You sort of need to make Goal Manifestation nearly invisible to your prospects.

So there's that.

I'm going to show you how it's done by way of example.

BUT FIRST

You're going to need to watch the first 6 minutes of Frank Kern's latest video here:

Frank's Invisible Marketing Video

Watch right up to the point he starts drawing on the whiteboard wall then come back here.

Okay – in the first 6 minutes and 40 seconds of that video, there were 14 nearly invisible "Goal Manifestation" moments.

Fourteen. Did you notice them all?

Here's a break down, in the order of their appearance:

Scene: Frank Driving in Car.

1 – IMPLIED WEALTH (DESIRE)

He's driving a Porsche Turbo. At first, this is very subtle. The only clue is the Porsche Logo on the steering wheel.

My perspective: I've always wanted a Porsche. Since I was 15. And when I became an Adult, I still wanted one. But I didn't want to PAY for something like that.

Frank did. He's manifested one of my long-time goals. I can live vicariously through his Porsche ownership.

2 – LOVES LIFE (DESIRE)

Play Time FIRST, Business Second. Frank says that before he reveals the secret of creating money, he wants to take YOU to one of his surf spots and check it out.

My perspective: In Franks First Video, I found out he was a surf maniac. By his own admission, he's a BAD surfer, but he's so crazy about it, he's got 30 surfboards. Meaning, he LOVES surfing. It's special to him.

And he's taking me along to see a place that represents a special part of his life.

I'm now part of the "Club".

3 – CAUTIOUS AND CONSERVATIVE (RELIEF)

The Porsche is going 19 miles an hour. And he mentions that this car has 480 horsepower.

My perspective: Frank is a safe driver. Despite the temptation to rip a hole in the fabric of space-time with that car's power, he's Driving Miss Daisy. He's in no rush, and he doesn't take chances. I want to learn from a happy go lucky guy who owns a Porsche and didn't have to take risks to get it.

4 – BALANCED PERSPECTIVE (RESPECT)

The Porsche has almost 1,900 miles on it. "I drive rarely"

My perspective: He doesn't have to drive very much because he works for himself. His lifestyle lets him only drive that car when he wants to, and it fact, he doesn't drive very much at all.

Also, even though I'm pretty sure that car is about $100k, to Frank, it's just a car. It would be cool to be ABLE to own a Porsche, but not really care so much about it that you MUST drive it every day.

5 – (Note: VERY SUBTLE)

You'll hear his cameraman mention that when Frank lets him drive the Porsche, his average speed is MUCH faster.

Two things here: First, the camera man's statement about his speed just solidifies Frank's position as a cautious driver.

And what you might be feeling here is that that "kid" is kinda irresponsible for treating Frank's expensive car like that.

So, I'm kinda thinking that this camera dude might be a little creepy. He makes me care about and respect Frank even more.

(Now, in the "CLIFF Scene", Frank pays this off like a true MASTER. Keep reading.)

Scene: Gate Entrance and walk towards Cliff:

6 – DEEP, EXCLUSIVE ROLODEX (DESIRE)

As Frank is walking towards the special surf spot entrance, he recalls a story about a time he came here with Jeff Walker.

My Perspective: I've heard of Jeff Walker. He's the Product Launch Formula guy. He's very private, and generally keeps to himself. But he chose to hang out with Frank, and Frank decided to take him to his special surf spot.

Have you ever heard this:

"Your income is the average of the 5 people you spend the most time with?"

Nice little exclusive club that Frank's got going, eh?

7 – UNDERSTATED NEEDS (RESPECT and DESIRE)

Frank mentions he had on "His Other pair of Jeans". He also mentions he only has 2 pair.

My perspective: He lives near the beach. He lives in Southern California. He surfs. Jeans must be his "Fancy Clothes". He must wear shorts to "work".

Who wants to wear shorts to work? Right, exactly.

PIVOT – So far, we know that Frank has a very nice car, is cautious, tolerant, and has very smart and successful friends like Jeff Walker. He gets to wear shorts to work, and puts his leisure activities before his business activities.

It's nice to be Frank. But now, it's time to humanize Frank because sometimes, having that kind of success can cause jealousy.

Notice what happens next:

8 – JUST A REGULAR GUY (Humanize)

The story of the split jeans. Frank rips his 2nd pair of jeans wide open on the way to his surf spot. He doesn't get upset. In fact, he's laughing about it when he shows you the actual split jeans (pretty funny trick with the elbow, eh?)

My perspective: Frank is not a magical being, free from the laws of physics. He's just a regular guy, and his jeans rip, too. What I like is that he can laugh about it, and he wants to make me laugh, so he does that funny like hairy elbow in the jeans gag.

I like this guy. He makes me laugh.

9 – SELF-AWARE & FUNNY (Humanize)

After detailing how Frank was walking around mooning a bunch of kids on the beach, he catches himself and says "As you can tell, our videos are chalked full of usable content, um that's something that you can use immediately to make more money".

My perspective: Thus far, I've really been enjoying what a "Day in the Life" of Frank is like. And now, I really appreciate that he's just called out his own awareness that it's time to pay attention to me, the viewer.

And he made me laugh when he did it.

There is NOTHING more endearing that self-effacing behavior. If you can make fun of yourself AND include other people in on the joke, you're creating an INSTANT BOND.

Scene: At the Cliff

10 – YES! HAVE FUN! (Humanize)

On the cliff, we learn that the wind is "not doing the surf any favors" but Frank also says, "This is still an awesome spot, we're out of the office, we're goofing off a little bit."

My perspective: Whew. Frank likes to goof off, too. That means, in order to be mega-successful, I don't have to work 24/7/365. It's OKAY for me to want some time for myself. I don't ALWAYS have to be in full-tilt work mode.

11 – PAY OFF from Earlier (MASSIVE Humanization)

Just as he's about to start spilling the beans about creating desire and trust for your prospects, Frank warns his camera man that he's about to step off the cliff.

My Perspective: First, the "tease" is brilliant. I'm ready to receive Franks information. He's about to tell me and… he stops to make sure that his camera man doesn't plummet to his death.

And, BTW, this is the same cameraman that I sorta thought was creepy because he abuses Frank's exotic sports car.

Not only do I forgive Frank for delaying again (he was saving an employee from harm), now I also feel kinda "little" for thinking anything bad about the camera dude. Because if he's worth Frank's time… he must be worth mine.

Scene: Back at the Secret Headquarters

12 – SOUGHT AFTER (DESIRE)

Back at Frank's beach front hideout, Tommy, who apparently is just a dude that Frank surfs with, has helped himself to a game of Asteroids on Frank's full sized arcade console.

My perspective: People think that Frank is so cool, that they just come by to hang out with him. Frank is so laid back that he leaves his door unlocked so his surf buddies can stop by and use his place.

13 – WORKS HARD (RESPECT)

As Frank walks into his "Office", the camera cuts away and shows that the sun is setting.

My perspective: Frank actually does work. And today, it looks like he's putting in some extra hours so he can teach me some marketing secrets.

Yes, he may be surrounded by distractions and toys, but he's clearly not lazy. He'll do what it takes to get the job done.

14 – LOVES FAMILY (MASSIVE RESPECT)

On Frank's Whiteboard (which is his entire wall – which is not only cool, it means he's serious about white boarding) is a giant doodle from his 2 daughters.

My perspective: His daughters are involved in every part of his life. They've come to his office and used his office space to play.

Being a family man usually means having and taking responsibility. That's a statement in and of itself. And it's a good reputation to have.

I know that the last newsletter said there would 12 invisible marketing tactics, but when I went back and reviewed my notes, I saw that there was actually 14. Hope you don't mind.

So, what can we take away for this?

First, keep in mind that this is all about Goal Manifestation. Frank has brilliantly engineered a series of very subtle messages that cause the viewers to bond to his lifestyle.

What he has achieved in his personal life is VERY appealing to most people.

• He has a measure of wealth, but he didn't have to say he does.
• He is conservative and cautious, but didn't make that statement – he SHOWED it.
• He balances work and play.
• He works on his own terms.
• He collaborates with other thought-leaders.
• He's doesn't consume money conspicuously. He's kind of "understated"
• He's a likeable, funny guy.
• He cares, even for riff-raff (BTW, I know his cameraman, Andrew – he's awesome)
• He enjoys the company of others and doesn't expect compensation for his openness.
• People want to hang out with him because he's just cool.
• He does actually work hard when he needs to.
• He loves his family and includes them in every part of his life.

In short, "Being Like Frank" would be a good goal to have. So, I think I'm going to listen to him when he teaches me how to make money. Because it seemed to work very well for him.

That is the essence of Goal Manifestation. Frank becomes the living example of my own goals.

Remember, the key is SHOWING, not Telling.

I hate to use the phrase "Live your Life Out Loud", but when you need to show your prospects, the very best evidence of success (by using ANY of the products you sell), is to show the life that has been affected.

Thanks for reading. This was a lot of fun for me. Reminds me of when I used to edit Feature Film trailers.

Andy

P.S. There's already 800 people registered for the Frank Kern Hostage Call.

Sign up below to get the phone number:

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly.  Either way, please check your email.

BTW, someone asked me why they needed to "join another list again" to get on this call.

Just so you know, you're NOT joining a list. You're already a subscriber, so that would be pointless. But, we are using GoToWebinar for the Audio Only Teleseminar, and the phone number is sent along after you register.

So, don't freak out or anything – we don't do any hyper-list segmentation just because you registered. It's just the way GTW works.

I want to know how to do the following:

Get a 52% Opt-in rate on my Reverse Squeeze Pages.

Generate 23,407 new subscribers with an 11-minute video.

Double my email Open Rates without using sleaze.

Make SEVEN (That's 7) different offers on the same product to double my sales conversion.

Disguise my content so that it actually SELLS something, and doesn't just educate.

Actually, I want to not only educate AND sell, I also want to use that SAME content to become an Authority and have instant Credibility (and while we're at it, I want it to TRIPLE my sales conversion)

I just need a blueprint that I can use over and over again (so I can DO Stuff, not THINK about what I should be doing) that makes my customers excited about buying from me.

(Pause)

Well gee.  Not asking much am I?  Heh. Actually, I am.  But I'm gonna get that stuff.

Here's how:

WHEN: Thursday, February 12th at 7pm

WHAT: I've taken Frank Kern hostage and will force him to show me how he does it.

WHY: Because he's mastered all of the things on my above wish list.

HOW: I'm bigger than he is.

WHERE: On the phone.  You can listen in.  For free.

**NO PITCHING** I want to learn how to "Get Money" from Frank, not be sold to.

Be my guest on that call.  Sign up below to get the phone number:

You MUST confirm your email address after you submit. Check your email for instructions.

Fair Warning: Frank is a friend.

I 'get' his character. I am personally amused by his antics.

You may not be.

After you get the phone number for the hostage call, you should probably sample a small dose of "The Frank" to make sure you're going to be okay with his brand of education.

Preview this Video

I want to know what you think of Franks Video, so tell me about it with a comment below.

See you on the call!

Andy Jenkins

P.S.  The first 6 minutes of Franks Video is NOT a set of Random scenes.  It's highly engineered marketing.

Right up to the point that he starts drawing on the whiteboard, there are 12 separate "invisible" marketing techniques that he uses.  I've never seen anyone pull them off so well.  Check it out here.

Another tele-seminar? Two nights in a row? Yeah, but listen…

Yesterday, we told you about a tele-class held by Eben Pagan that featured
10 giants in the info-product marketing industry, including our own co-founder,
the ever-humble Brad Fallon.

We know a ton of you signed up – MANY more than were able to get in on
the call. We hope most of you were able to participate in that pretty epic
presentation.

However, if you DIDN'T but wish you HAD been able to attend, I have a
kind of "consolation" prize.

Two of them, actually.

First, Eben's getting back on the phones TONIGHT. There's not going to
be a huge stable of guys this time, only one. But it's Frank Kern.

That's TONIGHT: Wednesday Evening, May 28th at 6 PM Pacific / 9
PM Eastern – Frank Kern and Eben Pagan.

Not to toot the guy's horn, but Kern's good enough to get his own show.
You might remember him from his "Mass Control" launch earlier this year, and
he's even done some stuff for StomperNet back in the day.

Frank Knows Info Products. Period.

Eben Knows Info Products. Period.

Tonight, they're going to get together and talk some more about Eben's
"Guru Mastermind" course. Now, even though they're going to be talking
about Eben's product, just being on the line with these two guys while
they talk shop is WELL worth the price of admission.

Okay, admission is F-REE, but that's not the point.

The point is, if you LIKED last night's call, or if you MISSED last
night's call… don't repeat that mistake.

This is going to be more in-depth, more focused, and it's going to be an
intimate hour or so with some of the SMARTEST and most successful guys
that are doing this stuff today.

I stress "SMARTEST" so you know that these guys weren't just LUCKY.
They weren't just in the "right place" at the "right time" – they are REPEAT
successes when it comes to marketing and selling information.

Tonight, they talk to all of YOU about how THEY got so smart, and how you
can get some info-marketing brains yourself.

No trip to see the Wizard of Oz required…

So there's the Frank + Eben part – so where's the "Psychic" part?

If you've been a subscriber for a while, you may recall the last time we
talked to you about Eben and his Altitude course. For that launch, Eben
conducted a really cool online business survey and provided CUSTOM results
based on the user's answers.

They even moved the f'ree line even further by GIVING AWAY the software
used to create the quiz and reports.

We thought it was awesome.

As you may have already guessed, we based Stomper Site Seer on that
same model – quiz your users, find out where they're messing up, and
provide a solution.

There's no more powerful way to deliver engaging results and INSTANTLY
create rapport with your prospective audience.

Now for Site Seer, we GAVE AWAY our solutions… but YOU don't have to.

Eben and his crew have recently released the 2.0 version of the
software, and they call it "Psychic Sales Letters".

Trivia: Frank Kern re-named the software for them this time around – see,
I TOLD you all this would come together.

So, back to what I was saying – this software will allow you to QUIZ
your visitors BEFORE they opt in, then provide them with a
CUSTOM TAILORED response based on how they answered.

That's the "psychic" part - your follow-up report can essentially be a sales letter
that speaks SPECIFICALLY to ALL their problem points and helps you present
YOUR product or service as the PERFECT solution.

The software is F'REE and easy to use, and best of all: Eben's got a great
video explaining HOW it works. Once you download it, there's another great
techie video explaining how to actually USE it so you can start right away.

There you have it. A great one-two punch:

1. Go listen to Frank and Eben TONIGHT to get some killer insight
into the info marketing industry – whether you make your own products
or you're just starting out as an affiliate – there are probably no two
smarter guys ALIVE who can tell you how to REALLY make it happen.

2. Go download the "Psychic Sales Letter" software and start
putting their Master Mind tactics to use TODAY. It costs you
NOTHING to get started and you should have no excuses left as to why
you can't try this stuff out starting NOW.

As always, we hope you're seeing some fantastic results with this stuff and we
hope you'll comment below to let us know what you think!

Talk again soon,
~Andy Jenkins

If you're going to purchase Mass Control, you need to have the

Mass Control Accelerator-Tools Package

Read on to find out how to get it for $0.00.

I've been emailed a lot of questions from my awesome StomperNet newsletter subscribers (people like you) – especially about Frank's Mass Control course.

Thanks for asking ME about it – it's cool that so many people would trust me with a recommendation. And I want to take on this responsibility with as much integrity as I can.

"He's a great marketer, but is Mass Control worth it?" has been (more or less) the topic of the majority of the questions.

And, "I know you and Frank are friends, but how sure are you it's good?"

I think those are thoughtful questions from thoughtful people. And I'm going to answer them honestly, even if – wait… No…especially if it might cause you to NOT buy Frank's Mass Control course.

Meaning, you shouldn't own what you can't and won't use.

And there are some good people who are just not ready for Mass Control in their business. At this point, you know who you are. You've seen his videos and read his stuff, so – maybe you've figured out that the material is above your head.

THAT'S OKAY!

Now – if you do think (based on his marketing) that Mass Control might be right for your business – READ CAREFULLY:

I give Frank's Mass Control Course my
HIGHEST personal and professional recommendation.

Why?

Number 1 – Because I am ONE of just a HANDFUL of Internet Marketers that have and still do use it. StomperNet, SMARTS, SIMPLE – they've all used Mass Control.

Did it work for marketing those products?

Lets see… StomperNet was the biggest launch in the Internet Marketing space – SMARTS was the SECOND biggest launch in the Internet Marketing space…

So – YES. Mass Control worked.

Number 2 – This is IMPORTANT. We know how to teach at StomperNet. Our Members are among the MOST successful people there are. You might not know this, but – the Manager of Search Engine Optimization from YAHOO Canada is a StomperNet member.

That's the first time I ever revealed that. Yep – he's a paying member.

We KNOW how to teach – check.

So, I not only know that Mass Control is a sensational piece of work…

I KNOW HOW TO MAKE IT BETTER.

And here's how I'm going to make your Mass Control Experience 3x better:

If you purchase Mass Control based on my recommendation through our coded link, StomperNet will give you the following Mass Control Accelerator Tools.

You'll Get:

Mass Control Accelerator Tools

	Stomping the Search Engines 2.0 – Yes, the Best Selling SEO course of all time is Back – and ALL NEW. This is the course everyone will be talking about in the spring because I'm going to use Mass Control to launch it.
	The Legendary StomperNet Business Brain Transplant Home Study Course – the same 40 hour video course that you can get ONLY if you're a StomperNet Member – and you can't become a StomperNet Member because StomperNet is NOT available.
	2 Free Tickets to StomperNet LIVE on April 5th and 6th – our renowned live Seminars – previously unavailable at ANY price to ANYONE but StomperNet Members.

These are REAL products that are very exclusive that smart people pay a ton of money for. And at the moment, you can't get them no matter how much money you have.

Now, you can. Here's how:

At Noon Eastern – 9AM Pacific, Mass Control becomes available for purchase.

To get our Mass Control Accelerator Tools Package, use this link to make your purchase:

Mass Control PLUS Mass Control Accelerator Tools Package

You must complete the Mass Control course and remain a Mass Control Customer in Good Standing.

Upon completion of the Mass Control Course, we'll receive a StomperNet Recommended customer list from Frank (The link above will cause you to be a "StomperNet Recommended Customer").

We will contact you via email or telephone and get your shipping address so we can send you the StomperNet Business Brain Transplant Home Study Course, provide you with access details for the StomperUniversity Stomping the Search Engines 2.0 course, and attendance details for StomperNet Live 2008.

Conclusion

I DO Recommend Mass Control – it's caused me to generate $21 MM in sales in 15 months.

I DO recommend Frank – he's a skilled teacher and excellent mentor.

I DO recommend that if you purchase Mass Control, you do it so you can receive the StomperNet Mass Control Accelerator Tools.

You can do that by purchasing Mass Control via this tracking link:

Mass Control PLUS Mass Control Accelerator Tools Package

No – I haven't done any of the following things:

"He's Lost His Mind"
"He's Giving away the Store"
"He's Gone off the Deep End"
"He's Voting for Ralph Nader"

This is why I created the Mass Control Accelerator Tools package:

I want you to become a customer of mine someday. I'm thinking LONG term.

I don't have anything to sell you right now, but I DO support Frank's Product. And I can add to it with my tools, and when that adds to your success – you'll be able to easily afford to purchase my products and create a successful relationship with ME in the future.

That's all. Pretty simple – help you to become a customer of mine.

Just use this link to make your purchase:

Mass Control PLUS Mass Control Accelerator Tools Package

Warning – Mass Control IS going to sell out. I think it will in the first hour, because he's only selling 500 units.

We sold 500 units of SMARTS in 1 hour and 10 minutes, so… If you're going to get Mass Control – [CAMP OUT at this link]

Mass Control PLUS Mass Control Accelerator Tools Package

Game time is Noon Eastern TODAY.

Andy "He's Giving a Bonus" Jenkins

P.S. here's the link again to get the Mass Control Accelerator Tools Package:

Mass Control PLUS Mass Control Accelerator Tools Package

Post a Comment

This is Part 2 of 2 of “Test This” – if Part 1 went sailing by you last week, you can read it here.

*** NOTE – at the end of this post there’s a contest open to all StomperNet Newsletter subscribers.

If you’re interested in like 40 hours of SEO, Conversion, and ecommerce education – you’ll probably want to enter.

Let’s begin.

This week, we’re going to continue to survey my gross ineptitude and egregious mistakes that resulted in bigger sales numbers for my company.

You see what I just did there? I used plainly negative phrases and concepts and juxtaposed them with a positive outcome.

It’s called cognitive dissonance – it’s where your brain consumes concepts or ideas that don’t make sense without further explanation.

And it’s a powerful marketing technique that you need to become skilled at. Why? Let me explain:

When you present “uncomfortable tension” or cause conflicting thoughts in your prospect, one big reaction that you can always almost count on is their desire to REDUCE the discomfort of those thoughts.

So, if you suggest a conflicting point of view, your prospect is going to (sometimes rabidly) search for a way to rationalize your statement.

Here are some examples of cognitive dissonance at work. By the way, I did NOT make these up – these appeared in newspaper headlines – meaning, they actually rose to the level of being printed – with ink and paper and everything.

Beer Beats Prostate Cancer! (If Only…)

Granny Scares Off Robbers By Pulling A Bigger Knife!

Researcher Calculates A Snowball's Chance In Hell To Be .000000000134%

Booze Can Melt Away Pounds

The Sixth Sense Is Not 'Intuition' — It's a Unique Combination Of Smell & Touch: SMUCH!

Legless Mountain Climber to Scale Mt. Everest

Couch Potatoes Are Smarter! (oh please be true, oh please, oh please…)

Now watch as thousands of people magically and rapidly unsubscribe from this newsletter…

Seriously, those headlines SOLD newspapers – a LOT of newspapers. And notice that there was NOT a single “Feature, Advantage, Benefit” statement to be found in any of them.

It was all **cough** “fact-based”. You know what I mean – the elements of the headline were presented as facts, not in terms of how it can benefit you, the reader.

You see, if there were benefits, they were IMPLIED. For example:

Drink Beer, Be Cancer Free

Be A Slug, Get Smarter

Even The Meek Can Fight The Big Nasties With The Right Gear

You Can Achieve Anything – Legs Not Required

Why do these (let’s admit) slightly sleazy and completely over-stated headlines sell newspapers?

Cognitive Dissonance.

Lame, right? They actually get away with those headlines. And the reason that they do is because they are careful to offer NO EXPLICIT VALUE – the only thing they’re offering is to tell you a fantastical story that stretches the imagination. And since we can’t help but wonder if there really is such a thing as a free lunch, we make some of these rags the most profitable papers in existence.

Yes, lame.

But… But… There’s a way – a non-sneaky way – to use Cognitive Dissonance techniques in your marketing that will actually create a MORE satisfied customer, and a customer that wants to purchase from you over and over again.

Some of the following exercises will create “Dissonance” (cause conflict) and “Resonance” (create comfort):

Question #4: (There’s a pretty good chance that you were expecting Question #1 – but since this is a continuation of last week’s newsletter,
it’s actually #4 – that’s Dissonance at work my friend.)

Subject lines in emails should be in:

1. ALL CAPS.

2. Title Case.

3. Sentence case.

4. CamelCase.

5. lower case.

This is really a trick question, but it was a clever way for me to show you a little tip that can create both Dissonance and Resonance at the same time.

When your prospects receive an email from you, most of the time they are expecting to receive Subject lines that CONFORM to the standard accepted practices of written communication. That’s usually “Sentence case” – where the first word of a sentence is capitalized, and the only other capitalizations are words that are MEANT to be capitalized, like proper names.

Now, what if, from time to time, you sent them an all lower case subject line – what would that do?

It would cause Dissonance, because it’s outside of the norm. Again, most email readers expect commercial communications to be formally formatted.

So, they pay attention – they notice the strange.

Second, there’s some Resonance at work here – because INFORMAL communications are usually from… FRIENDS!

That’s right – when your mate, buddy, pal, or significant other sends you an email, there’s a good chance that they ignore the formal conventions of written communication. 1 out of 5 emails from friends of mine don’t even contain a subject line (are you having an “Ah HA!” moment?).

The point is, this kind of technique, when used sparingly for important communications will create two wanted perceptions – The Dissonance and therefore curiosity of an unconventionally formatted subject line – and the Resonance of a communication possibly from a friend, or trusted acquaintance.

Question #5

What works better in a Sales Letter?

1. Starting with soft or easy-to-believe claims and ramping up?

2. Or starting with MASSIVE Claims of success and working backwards to soft or easy-to-believe claims?

Again, a trick question – why? Because most people think of a sales letter as the first exposure that their prospect might have to their offer.

That’s a huge mistake – in fact, you need to take a good look at your sales cycle with your customers and MAKE SURE that the first exposure to your offer does NOT come from your sales letter. More on that later.

The point is that the real questions should read, “What works better in your Sales Message?”

And when it gets down to the details, the purpose of a Sales Message is NOT to just sell your prospect; it’s to get them engaged.

And MASSIVE Claims (um…TRUE, please – meaning, your biggest successes) are the ones that turn people’s heads, get them engaged, and get them reading.

Remember, “Beer Beats Prostate Cancer”? MASSIVE (and totally sleazy) claim.

Now, I have not had the sincere pleasure (barf) of reading that article, but I’ll bet that the actual article backed WAY OFF that claim. It was probably something where a quote was taken out of context, like “Man finally admits that he lied when he told his wife that Beer Beats Prostate Cancer just to get her to buy him more beer”.

But, the resulting claim got the reader engaged. And that is the JOB of any claim that you make in your sales message – to get your prospect engaged – otherwise, what is a claim for? To brag? No. It’s to show the results that you have had by using your product, service, or information to solve the problem that your prospects are interested in solving.

ENGAGE, Engage, engage! And as you continue to engage them, personalize their possible results by talking about smaller, easier, and less astounding claims.

Now look, I know this might come across as a little hypocritical from the guy who had a multi-million dollar internet marketing product launch where the headline in the sales letter said “This Space Intentionally Left Blank”, but consider this:

The Sales Messaging of the original StomperNet Launch happened WEEKS before the Sales Letter was revealed to the public. Weeks before the actual launch, we deployed about 50 case studies and testimonials, and the net result was Massive Claims.

The point is, GET your Prospect Engaged – and then personify (make it seem attainable to THEM) your claims with smaller, easier to attain results.

Question #6

If you could only have one of these in a Sales Letter, what would you choose?

a “Damaging Admission”

a “Powerful Secret”

That is a tough one. If you just barked out an answer, you’ve got issues – because they both have very specific places in your messaging to your customers.

But, after careful consideration and testing, I have to go with “Damaging Admission”.

This has to do with a concept that Frank Kern has been talking about in his Mass Control videos. It’s called IDT, or Implied Decision Triggers.

Frank spends a lot more time on this concept in his free videos, but let me give you the broad strokes…

Husbands of Wives – PAY ATTENTION!

It’s far better in any process of persuasion (sales or otherwise) to allow your prospect to decide for themselves that they are interested in something that you have to offer – and trust plays THE most important factor in that decision.

Trust exists on many levels in the process of persuasion, and one of the more powerful forms of trust can be created via admitting that you, your product, your process, your service, your information – whatever it is you’re selling, has a very particular flaw.

This is important – it doesn’t mean that what you’re selling is bad, or sub-standard, or a bit of crap – it simply means that under certain conditions, it’s not going to perform the way you want it to. Or, your sales message is conditional.

For Example: Let’s use StomperNet…

“This is NOT for beginners”.

And then I back that up with the price point, the amount of content, and testimonials from StomperNet members (former and current) that say they were “Overwhelmed”.

Since 70% of the Internet Marketing Educational Space is made up of Newbies, that Admission resonates pretty well.

Here’s another from Frank Kern. In his sales letter, he talks about the twenty four million dollars his Mass Control Marketing techniques have made.

But just a few paragraphs later, he substantiates that Massive Claim with a Damaging Admission – “Only about a Million Dollars of that money was Mine”.

He “Admits” to a lower number. He “humanizes”. He “Personifies” and makes the results seem FAR more attainable to the average prospect.

On the home front, men are stupid. Sorry. But we are. Because I live your stupidity every day, brother.

For example (and I don’t know why I’m getting into marital issues, except that most people won’t argue with me about them – heh. In marketing, we call that the “Halo” effect).

When your significant other asks you how the repairs to that terminally running toilet are going and your response is “Um… Well….” – take a bit of advice…

Admit: “I totally blew it – lost track of time, but I’ll get on that right now”.

Forgive me for relating this to the process of Internet marketing, but… if you were simply honest with your prospect (spouse) and told them exactly how you failed and exactly how you were going to make amends, you’d build a level of trust about that particular issue that would smooth out any future conflicts about THAT issue.

And so goes the process of selling. Admissions of fallibility work wonders to humanize and engender trust with your prospects. And your spouses.

And no – I’m not going to turn this newsletter into Dating or Relationship advice. My “testimonials” are really bad so you wouldn’t listen anyway…

The point is, building a relationship with your prospect based on trust helps THEM decide (implicitly, meaning, you have not had to convince them – they decided on their own) that your product is worth further investigation and consideration.

It truly is “Selling” without “Selling”. A subtle art, to be sure, but a powerful one.

Oh, long newsletter… Sorry friend – I like talking about this stuff. But it’s time to sign off for now.

Fair Warning – there’s video circulating around the Internets (which are Tubes, you see) that are causing both a stir and smiling faces.

But (damaging admission time), they will likely result in some kind of (gasp) sales pitch at the conclusion of them.

Obviously, I got a lot of email as a result of the Going Natural 2.0 videos – 99% of the people were happy to have them. 1% crucified me because they said that I gave them away ONLY to sell SMARTS.

Hmmm, let’s see – there were 4 videos and a free bit of conversion software. 1 of the videos was about SMARTS. I know, it doesn’t add up, but that’s life on the internets.

Now, I wonder what they’ll say when I start releasing MORE GN 2.0 videos? They’ll probably make fun of my hairline. Fine. I’ll wear a hat.

The point is, good videos about Internet Marketing are good videos about Internet Marketing, whether or not there’s a product or launch behind them.

I’m talking specifically about Frank Kern’s videos.

He’s launching a product called Mass Control on Friday and one of the ways he’s been building additional credibility is by releasing gems of video instruction.

To be perfectly honest, even if he didn’t release like 9 free videos and his sales letter consisted of “Buy Now”, I’d still recommend him.

Why? Because I am Frank’s Poster Boy Case Study.

I’ve not only been through Mass Control – I’ve lived it and used it. And the title is Sinister. And it freaks people out. It causes Dissonance – and then they see the video of Frank, hair all bleached from his daily surfing, his low-impact southern drawl skipping along his educational stuff like a rainwater out of a gutter.

He’s just an aberration (that means FREAK) – a “Good Old Boy” that markets and writes copy better than any Madison Avenue sales copywriter or advertising agency than I’ve worked with – and keep in mind, I’ve worked with a bunch.

But he doesn’t just posture with hyperbolic sales copy and massive claims – he’s released like 14 hours of solid marketing videos, and I’ve watched every frame – even the videos where he makes fun of my editing skills. Creep.

Anyway, this is a weak pitch for a Strong Portfolio of free stuff. Go watch his videos and exercise your right to use your own Implicit Decision Trigger.

**NOTE – At the moment, Frank is pulling down public access to his videos – the only real way to get access to his other videos is by opt-in in to his list. It’s no biggie – he emails his list like once every 90 days or something.

Oh – I KNOW! Do this – see if you can tell where Frank is using Mass Control in his videos. See if you can detect Mass Control at work.

A CONTEST!

And then when you’ve detected the Mass Control spots, tell me about it in the comments and let me know where you detected Mass Control at work in Frank's Videos. And, it doesn’t count if he says, “I am about to use Mass Control On You”.

I’ll even give you a prize! If you can tell me in 4 of his 9 videos JUST 2 places in each video where he uses Mass Control, I’ll GIVE YOU a copy of the StomperNet Home Study Course.

Let’s say that I’ll give away 5 copies. The winners will be chosen on a Merit Basis. Meaning, the BEST Example in 2 places in at least 4 of his videos (It can be any of the videos he’s released) where and how Frank Uses Mass Control.

Now, for the next 100 people that do this, I’ll hold a teleconference where I’ll discuss exactly how you can use what I call “Mass Control in Social Marketing”. I’ve already given a teleseminar kinda like this to Eben Pagan’s group of Altitude Members, and the lines over sold by 400 people. It was pretty popular. (Understatement)

So, here’s the rules, one more time:

You can get prizes by watching really good videos for free and learn a lot about Internet marketing.

First Prize (Quantity 5) A copy of the StomperNet Home Study Course. 15 DVDs and 40 hours of SEO, Conversion, and ecommerce Instruction.

Second Prize (Quantity 100) Live Attendance to the Andy Jenkins “Using Mass Control in Social Marketing” teleseminar.

Third Prize (Quantity 200) Download the recording of the Andy Jenkins “Using Mass Control in Social Marketing” teleseminar.

How you Qualify to Win:

This is based on MERIT – meaning, it’s gotta be a good and accurate comment.

In the comments section of this post at StomperBlog.com, give me 2 Mass Control Techniques that Frank uses in at least 4 of his 9 videos. Your job is to describe fully the technique and how he uses it.

That means a TOTAL of 8 Examples.

Yes – this IS very much like a research assignment.

1. You have to watch at least 4 of Frank’s free (and great) videos.

2. You then need to report back to the blog. Your report will consist of 2 examples from each of the 4 videos where Frank used Mass Control in the videos.

Now, this is a lot harder than it sounds. First, you’ve got to know what Mass Control is – that means watching his first video.

Second, you’ve got to be able to identify (with examples) from the video where Frank is stealthily using a Mass Control Technique ON YOU WHILE you are watching that video.

Um, YEAH – this is gonna be hard! But SO WHAT? Nothing worth doing is easy.

And at the end of watching 4 of his videos, you’ll be smarter than 90% of all of the other Internet Marketing wanna-be’s out there. And if you win the Home Study Course…

Let me put this in perspective – The Original Stomping the Search Engines which we released in 2004 was a bestseller – in a big way. It was 8 hours of Audio about SEO.

The Home Study Course is 40 hours of VIDEO about SEO, Conversion, and ecommerce.

Do the math. Kern Mass Control FREE Videos + StomperNet Home Study Course = good.

(“=good?” Sigh. This is why Jeff Walker and Frank Kern write my sales copy. WOW Andy, what amazing sales skills you have… Wow.)

How it’s decided – Winners are decided by ME. And my decision is Final. If you don’t win, you have ME to blame. I’m a fair guy, but there’s no appeal, or any of that tomfoolery or ballyhoo. And hey – I want you to win at least SOMETHING, so… I’m not going to be a jerk about it. Honest effort will be rewarded.

IMPORTANT LINKS:

Frank’s First Video

Frank’s Latest Video

Frank’s Best Video

Funny Videos of George Bush (Not part of the contest – yet important nonetheless)

Good Luck! And be careful – you might learn something. Gasp.

Talk Soon,

Andy Jenkins

P.S. Yes, in case you watch any of the Mass Control videos – they are Rated PG-13…

…then again, so are the Bush Videos…

Post a Comment

(Note – there's a new video to watch here but read this post first for some context)

Now that SMARTS is well under way, I wanted to let you know what's coming down the pike for both the StomperNet Newsletter AND the next set of GoingNatural 2.0 videos (yes, there's at LEAST 4 more planned).

But first, in this post, I'm going to talk about, or, I guess I should say, expose to you (not in a weird way) some of the techniques and tricks that we here at StomperNet use to market not only SMARTS and StomperNet, but also my own personal eCommerce and Information Product businesses.

Here's the thing – MOST of what I'm about to tell you is Totally COUNTER-INTUITIVE. And…most of it was a mistake.

Meaning, I BLEW IT – and made more money. (Love the internet!)

Quick Story:

You probably know that I in my old life, I was a TV and Film editor, animator, and post-production supervisor.

And, I spent a LOT of time on TV and Film sets as an Assistant Director and Production Manager. I also directed a LOT of TV spots over the 14 years that I worked in the business, along with spending some time working for the soap opera "The Guiding Light".

Now, when we shot a scene, once in a while, something would happen during that scene that wasn't planned.

In the business, we called it a "Happy Accident".

For example, an actor might fight back a sneeze during the scene, and while he was doing that the look on his face was SO awesome that the director decided to include that in the final cut. (Hint, the actor’s name rhymes with… with… Bortz-a-neger… whew)

Or one time (this is classic), I was shooting a Potato Chip commercial where a bunch of raw chips got blasted into boiling oil with an Air Cannon.

You know where this is going, right?

Anyway, the Air Cannon was dialed up with a little too much air pressure and the raw chips became "chip projectiles". The splash that they made when they entered the BOILING oil wiped out part of the set.

But, before it did, the camera captured some of the coolest slow motion footage used in a Potato Chip commercial – ever. It was for Lays Potato Chips, and the commercial ran for 2 years – WAY longer than most.

The point is, IF you know that MEASURING your results (i.e. keeping the camera recording) is an absolute requirement when you market, you're going to start coming across your own "Happy Accidents".

Let me share with you a few…

First, let’s conduct this like a little quiz – try to guess what the right answer is.

The reason I'm doing this is to show you that the brain often thinks very differently when it's learning versus when it's being marketed to.

(BTW – there's a whole video full of this stuff here but take the quiz before you watch it)

Here we go:

Question 1:

For email SUBJECT lines, the best open rates come from:

A. Benefit Laden Subjects
B. Announcement-Based Subjects
C. Good News to the Reader Subjects
D. Fear-Based Subjects
E. Mysterious Subjects

Answer? The BEST open rate for an email that I ever got was when the subject said "Bad News".

How bizarre is that!?! So, the next question is, why? Well, consider this:

In any culture, humans desperately want to prevent bad things from happening, but will spend the most time, effort, and energy on CURING bad things once they've ALREADY happened.

You see, no one wants to exercise to prevent heart disease, but they will bankrupt themselves and their entire family on pills and surgery to FIX it once they've got it.

And what they WILL do is "Rubber Neck" to find out if they're at risk or not.

You know how traffic slows down when there's an accident? Even if the accident is on the other side of the median going in a different direction?

Part of that behavior is morbid, weird, curiosity – but MOST of that comes from our desire to protect ourselves from something really bad happening to us. So, if we can see it coming, we can brace ourselves, potentially lessening the damage.

We WANT to know about BAD NEWS so we can be prepared for it.

I was very surprised at that result. People are weird. Let’s move on…

Question 2:

True or False – Speaking of Email Subject lines, their only purpose is to get your prospect to open the email – you let the email copy do the rest of the communication.

FALSE!

Okay, that might have been obvious, but here's something that's not:

During a recent, errr, *cough*, "Flub" of mine, I accidently included some copy that was in parenthesis IN the subject line.

You see, the Subject line was "24 Hours Left (for the "drop our drawers" sale)"

The ("drop our drawers") part was meant to tell my assistant that the LINKS in the email pointed to the sales pages on the ecommerce Store. At the time, the sale we were running was so ridiculous that INTERNALLY, we called it the "Drop Our Drawers" sale.

It was an inside joke – a joke that made it out to a list of about 45,000 home décor subscribers.

The open rate was pretty good, but what REALLY surprised us is when we sent the SAME email to our buyers list that had the corrected subject line.

The difference between the click-thru rate from the email WITH the mistake and the email WITHOUT the mistake was huge.

The email WITH the mistake got 30% MORE clickthroughs.

WOW! I was not only embarrassed for being an idiot, I was cross-eyed at the results. "That's just WEIRD".

So, as it turns out, the more we tested setting EXPECTATIONS of BENEFITS in subject lines, the more solid the results were. When you set an expectation at the BEGINNING of a communication, and then pay it off with the rest of the copy – a visitor WILL take more action.

Okay, we'll do one more – again, this video has a bunch more examples.

Question 3:

When your prospect is reading your sales material, how many simultaneous conversations are they having with themselves?

Choices:
—–
Just one – People consume sales material in a linear fashion and then render a decision.

Two – People consume the information, and before they move to the next chunk of information, they decide if what they just read is meaningful before they continue.

Or Three – People consume different parts of the presentation in different containers of thought. Each container of thought is treated differently.
—–
Answer? When your prospects consume your sales information, the ACTUAL formatting of your copy, even the style of your images, will cause them to consider each format group a little differently than the standard formatting – and it's been my experience that the maximum number of internal conversations that you want your customer to be having is three.

Let me give you an example:

In a Typical Long Form Sales Letter, there are 3 pretty specific and repeating format choices:

Sub-headlines
Bullet Points
Bold, Italic, or Highlighted Text

Here's a little trick:

Once you've written your copy (and by the way, this can work for LONG form copy AND product descriptions for ecommerce, (hint, hint) go back and review your Sub Headlines…)

What you want to do is make sure that:
**if your sales copy ONLY consisted of Sub Headlines that it would STILL tell some part of your story**.

Use this same technique for Bullet Points and for Bold, Italic, or Highlighted text.

The point here is, each format variation should be able to deliver a message on its own to the reader.

Why? Because people scan.

And I'm not talking about someone who just scans through a page looking for some thing that interests them.

I'm talking about the actual way that your eyes read the page. Even when they're reading line after line of copy, they dart ALL around the page, looking for points of high contrast and even white space.

High Contrast and White Space are natural attractors to human eyes – and guess what Sub Headlines, Bullet Points, and Bold, Italic, or Highlighted text ALL have in common?

High Contrast and White Space.

So, TELL a Story, a separate story, with each one of those formatting or style options.

Well, like my videos, this post is getting Looooong.

In the next one, I've got 3 more little Happy Accident test results to talk to you about. Some of them are just strange – like, X-Files strange. But they work, consistently.

You know how some people always talk about having "An Unfair Advantage" (barf), or a "Secret Weapon" (hurl) that they use for their marketing? Ya know what I think?

Glad you asked. Heh.

I think that being good at this stuff is 50% fundamentals, and 50% testing.

Sure, I can teach you the fundamentals, but unless you cause a Happy Accident, you're NEVER gonna know the other 50%.

And to cause a Happy Accident, you actually have to…

DO SOMETHING!

And you've got to test it and track it.

There – there's the secret to big money. I am so full of Hype. Seriously, have you seen Frank Kern's Mass Control videos?

They are SOLID fundamentals. SOLID A,B,C's of marketing communication. And when people watch them, they FREAK OUT because it's stuff they've never seen before!

Why? Because, I think, or, it's MY opinion that the vast majority of Internet Marketers don't teach the fundamentals because fundamentals are not "sexy". Meaning, there's no money in teaching the basics, the “blocking and tackling”.

That's the stupidest thing I've ever heard at a conference, btw.

And I've heard some pretty stupid things.

They're under the impression that everyone wants the “Easy Button”, you know, the big red button that says "push here to make me wealthy". And whether they want that or not, it's NOT what they need.

My MOST successful StomperNet members (and I'm talking 7 and 8 figures worth of successful) are Masters of the Marketing Obvious (I just made that up). They did the fundamentals over and over again until it was as natural as walking…except that PARTICULAR walk generated sales.

So, getting straight with Fundamentals, even if Guru's don't think it’s sexy, is really the way to go. And I'd rather be rich than sexy… Cause I've got NO SHOT at sexy.

I **think** that Frank has 6 Mass Control videos out right now. There might be 8.

They're "Free Line" (meaning, they're, um… free), so you can watch them just by going to his site here.

And I know I don't have to say this, but I will anyway – you probably saw at least one of the Going Natural 2.0 videos – Just because they were free didn't mean they were not worth watching, right?

Same goes with Frank's vids. He'll be the first to admit that his videos are not (as he likes to call them) "all fancy pants" – but that doesn't matter. They're smart, entertaining, and Frank is a trip.

He's also the best copywriter that I know. His skills are…inhuman.

I get a lot of credit for building StomperNet, but make no mistake, he launched it.

Watch them – WITH a notebook and pen:

Mass Control Videos (Rated PG-13).

Okay, the next set of GoingNatural 2.0 Videos are in the pipe. I'll let you know when we'll start releasing them in the next couple of blog posts.

BTW, thanks for following along. We're gonna have a LOT of fun over the next couple of months.

Yours in Happy Accidents,
Andy "Not Sexy" Jenkins

P.S. Nope… Don't have one.

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