email marketing

This Week In StomperNet – September 6, 2011

Posted on Sep 6, 2011 in Featured, This Week in StomperNet | Comments Off

Today, nearly everyone expects an incentive in return for giving you his or her name and email address. It’s not enough merely to receive your periodic newsletter. After all, they don’t know the quality or content of your newsletter. So they expect something of value up front.

The typical product you can offer as an incentive is a free ebook or article.

To successfully get new opt-in subscribers you’ll need to offer an ebook or article that provides immediate benefits. That is, your product must solve some problems or answer some nagging questions of your target audience.

This week we’ll discuss the many ways you can leverage an ebook or special report that will boost your list-building experience and dramatically improve your earning potential. And it’s much easier than you think.

Design Your Email to Make Your Customers Open, Click and Buy

Posted on Jul 15, 2011 in Conversion | 1 comment

Let’s say you spend hours…even days…working on an email to send out to your customers. You FINALLY hit the send button and anxiously sit back to watch the sales start pouring in. And watching…and watching…and…well, you get the picture.

The point is, emails are NOT a case of “Send it and they will come”. (Or really, what most people are looking for…

Secrets to Emails that Suck Cash

Posted on Jul 13, 2011 in Marketing | Comments Off

By Vin Montello, StomperNet Faculty Member

Just the other day something happened in my house that convinced me snail mail’s days were truly numbered. I mean… we all know e-mail has taken a huge bite out of the old “rain, or sleet or dark of night” squad…

But part of me also felt snail mail was here to stay, at least for a little while longer. I mean… Sears catalog… Dear John letters… and, of course, birthday cards from Grandma. These are things that could never be duplicated online, I thought.

So… just the other day I’m engaged in a task that has become a semi-annual tradition for me…

This Week In StomperNet – July 11, 2011

Posted on Jul 11, 2011 in This Week in StomperNet | Comments Off

The goal of most internet marketers is not just to GET a customer, but to KEEP a customer. Building a quality list is vital to growing a business. The goal is to keep customers buying from you again and again. We all know it is FAR cheaper to get a customer to re-purchase from you than it is to go out and find a new customer.

Email marketing is a KEY aspect of keeping your customers and getting them to buy from you again. Building a loyal customer base is one of the goals of any effective email marketing campaign.

Don’t we wish that it were as easy as writing excellent copy that the customer is happy to read each time! Although that IS a PART of email marketing, so is tracking open rates, bounce rates