copywriting

High Converting Copy Starts with the Right Approach

Posted on Jan 12, 2012 in Conversion | 2 comments

Too often business owners forget the importance of conversion in their quest for traffic. You may win the bidding wars over click rates or even the battle to get to the top of the search engine, but that is not all that matters. Your website could be getting thousands of hits every day, but none of this matters if you don’t have people converting from visitors to buyers.

Even if you aren’t selling something for money on a page, you are selling your business. And when they are sold on your business, they keep coming back for more. When you do offer something for sale, even if they are not interested at that time, they may tell someone who needs what you are offering, or come back later. This is the ultimate goal of conversion… getting your visitors sold on your business.

To improve conversion, you may push yourself to create new and different copy. But there are tried and true techniques that work. Even if you are converting, there is always room for improvement. Imagine doubling your current conversion rate by your clients buying more, and recommending you to more people!

The Most Overlooked Part of Your Sales

Posted on Aug 5, 2011 in Conversion | 0 comments

As our focus has been on copywriting this week, I’m sure you realize that there are MANY aspects of your business that require good copy.

And it’s not a one time shot.

You need to be writing copy on a consistent basis. At least if you’re running a consistent business.

But there are often overlooked pieces of copy that don’t get much “love”. Big mistake. Every aspect of every written piece that goes out to your potential customer base needs to be well thought out.

In fact, there is one part of your sales copy that is almost…well, “The Most Overlooked Part of Your Sales Copy

The Copywriting Secret Formula

Posted on Aug 3, 2011 in Conversion | 0 comments

By Vin Montello, Stompernet Faculty Member

***StomperNet Disclaimer: the following article is written as a model. Don’t worry, this isn’t a sales letter! Read through to see how Vin Montello’s 13-step outline will enable you to write the most successful copy of your career.

Dear Stompers,

Are you tired of writing copy that doesn’t sell like you think it should? Like you know it’s supposed to?

Tired of watching your online dreams turn to dust while others around you are setting the business world on fire? Hey…

This Week In StomperNet – August 1, 2011

Posted on Aug 1, 2011 in Featured, This Week in StomperNet | 0 comments

One thing that can strike fear in any Internet marketer’s heart is copywriting. It happens all the time. The time comes to write a sales letter or write some content on their website and the ole’ “paralysis by analysis” sets in.

“Should I go long sales letter or short sales letter?”

“Should I leave out all the “I’s” and “me’s”?

“I heard I need to do a complete customer avatar before I even THINK about writing.”

WHAT TO DO?!?!

Should you just bag copywriting altogether and just