Conversion

High Converting Copy Starts with the Right Approach

Posted on Jan 12, 2012 in Conversion | 2 comments

Too often business owners forget the importance of conversion in their quest for traffic. You may win the bidding wars over click rates or even the battle to get to the top of the search engine, but that is not all that matters. Your website could be getting thousands of hits every day, but none of this matters if you don’t have people converting from visitors to buyers.

Even if you aren’t selling something for money on a page, you are selling your business. And when they are sold on your business, they keep coming back for more. When you do offer something for sale, even if they are not interested at that time, they may tell someone who needs what you are offering, or come back later. This is the ultimate goal of conversion… getting your visitors sold on your business.

To improve conversion, you may push yourself to create new and different copy. But there are tried and true techniques that work. Even if you are converting, there is always room for improvement. Imagine doubling your current conversion rate by your clients buying more, and recommending you to more people!

This Week In StomperNet – January 9, 2012

Posted on Jan 9, 2012 in Featured, This Week in StomperNet | Comments Off

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As mentioned over the past several weeks, traffic to your site is essential. But once you have traffic to your site, converting that traffic is even more important. You need those visitors to be consumers of your goods.

What do you need on your site to make that happen?

We at StomperNet have information to help you. The topic this week is Conversion. While it may seem like an art form, turning visitors into buyers, it is actually a skill all can easily learn. Learning that skill will create a positive impact on your bottom line.

The true skill is not getting more traffic but converting the traffic you have into buyers. Turning those people who already visit into people who linger is the first step. People who linger on your website are more likely to buy. And let’s face it; converting traffic you already have is going to be far better for your bottom line than constantly hunting for new traffic.

Here it is in number form: Imagine if you have

Increase Traffic with A Change in Website Appearance

Posted on Dec 16, 2011 in Design | Comments Off

Have you noticed our homepage, StomperNet.com lately?

If you have been watching it over the past year, you have seen many changes. Some have been major changes, some minor. These changes are intended to get you our guests to notice the website, take action and to come back again.

Traffic is great, but traffic that comes, looks at your page for 5 seconds and leaves is not going to increase your income. You want your traffic to take notice of what you have to offer and to take action.

Additionally, you want your customers to actually want what you are offering and to be able to find it. Have you ever gone to a site and can’t find what you are looking for? Frustrating isn’t it! Well, with some minor changes to your website, you can help your visitors find exactly what they want without having to look all over the site.

You can also provide them with the type of look that keeps them there and focused on your site. But don’t worry…

Nurturing Clients and Customers to Increase Profits

Posted on Dec 9, 2011 in Conversion | Comments Off

Wednesday’s StomperTip included the article I wrote about monetizing your site, and today we have an article by Scott Martin. His view is a little bit different than mine, but the advantage of having different authors is that we have different points of view.

Scott came from the retail field, so he knows what it is like working with customers in a brick-and-mortar business as well as online.

These subtle differences can be used to improve each type of business, and just a few modifications can help your business grow into one that can create income from customers that you might have otherwise lost.

Isn’t it better to get money from customers later than have them walk away from your business without spending a dime?

Read on and you will see how you can get better conversions from your visitors both online and offline.