If you have a brick-and-mortar business, or you have a client who does, generate foot traffic by using Yelp, the popular social media site that helps people share the best (and worst) of businesses like dentists, hair stylists and car mechanics.

Yelp allows users to contribute different kinds of content, including reviews, photos, events, private messages and more. It’s a powerful way to pull local customers and tourists into your store, build a loyal following, promote your events, and recruit volunteers for a local worthy cause. Here’s why:

•    As of November 2010, more than 39 million people per month visited Yelp.

•    Yelpers have written over 14 million local reviews, 83 percent of them rating a business 3 stars or higher.

•    In addition to reviews, people use Yelp to find events, special offers, lists and to talk with other Yelpers.

•    Every business owner (or manager) can set up a free account to post offers, photos and message customers.

Here are my Top 11 tips on how to use Yelp and respond to good or bad reviews.

1. Create your profile

This shows Yelp users who you are and where you’re located, etc.  Don’t include your birthday, however. Why make it easy for thieves to steal your identity?

2. Unlock your Business Page

This video shows how business owners can use the business tools.

For example, you should add photos to your listing. If you’re a coffee shop and you use an antique coffee grinder, say so, and include a photo.

Is your cafe a popular meeting spot for Meetup groups? That’s worth mentioning. And include photos, with their permission.

3. Add an Event

If you’re a local restaurant and you’re sponsoring a Meet the Chef night, let people know.  Don’t forget to take photos of as many in-store events as possible for sharing on Yelp and other sites.

4. Add Your Bio

Keep it fun. What’s your dream for your business? What’s the one thing that persuaded you to do what you’re doing? What’s the most rewarding part of the job?

5. Choose a Personal URL for Your Yelp Profile

People can easily get to your Yelp profile without remembering a long, complicated URL.

6. Offer Specials & Discounts

Encourage people to check out your listing by offering special discounts, special events or limited time offers on your page. Consider a special discount if a customer says “I saw you on Yelp.”
Yelp recently rolled out check-in offers, similar to Foursquare.

7. Recommend Other Businesses

Don’t just wait for the reviews to start rolling in for your own business. Review other businesses.

Don’t even think of wheeling and dealing and saying, “You write a good review for me and I’ll write a good one for you.” See the next item.

8. Don’t Solicit Good Reviews

Yelp has a filter that weeds out suspicious reviews. Besides, consumers are very wary of reviews that don’t sound authentic.

There’s nothing wrong with a sign in your shop that says “See us on Yelp for special discounts and other events.” But don’t suggest customers write positive reviews. If they have something good or bad to say, they will.

9. Respond to Reviews Publicly

A public response, particularly one that acknowledges problems and promises to make things better, shows that you appreciate the feedback and are committed to improving things for customers. It also gives you a chance to set the record straight if the negative review included errors.
By the way, Yelp won’t yank a bad review if you’re an advertiser. So don’t waste time asking.

10.  Also Respond to Reviews Privately

Responding privately to the person who posted a negative review can reap big dividends. Yelp says its users often change a negative review to a positive one after they receive a private response, especially an apology, from a business owner.
Don’t view negative reviews as always bad. These reviews flag problems that you might not otherwise know about, and they give you a chance to correct them before you lose business.

11. Publish Your Reviews to Facebook and Twitter

Log into your Yelp account, click on the “My Account” button, and then follow the instructions in the “External Services” tab.

How about hosting a fun event in your community for Yelpers? You’ll find lots of inspiration at the Yelp blog.

Joan Stewart, who has the #1 and #2 rankings on Google for “publicity expert,” shows you how to dovetail traditional and social media to promote any product, service, cause or issue.Her articles, interviews and commentary have been featured in more than 60 books on marketing, PR, publicity, small business and social media. She answers questions on Twitter at Twitter.com/PublicityHound and on Facebook at Facebook.com/publicitytips and publishes the popular weekly ezine, “The Publicity Hounds Tips of the Week.” Subscribe at PublicityHound.com and receive free the handy cheat sheet, “89 Reasons to Send a Press Release.” Contact her at jstewart@publicityhound.com.

===>  Download “Understanding Google Places” here! <===

If you enjoyed this post and want more, give TNE a try!

You will get great tips like this…and more…every month – and you can start right now for just $1.00!

Stompernet Blog

The fact that you’re here tells me that you know enough about StomperNet to know a touch about what StomperNet is and have found some value in what we do and teach.

For the last (almost) 3 years, we have created over 100 millionaires due to the fact that we offer the best training on Earth related to how to grow your online business. There are a bunch of reasons why StomperNet has been able to give people the crazy results we’ve helped others create for their businesses:

• Our World Class Faculty delivering cutting edge techniques
• Professional Coaches ensuring members establish and work toward their goals
• 1400 hours of Focused, Expert Training across every online topic
• A Community of Brilliant Members happily helping each other
• The Best Live Events around
• Ultra-Focused Premium Level Courses

The thing is that it isn’t any one of those things that creates millionaires. It’s the combination. The system. All of these things together are the key to creating amazing success stories. Beyond the system, it’s the members that spend the time to find the answers to their questions inside of our massive library of training that make the difference. The actions they take dictate their level of success.

We know StomperNet works perfectly for the members we have.

I still became upset over where StomperNet stood. I realized that the time had come to make some changes.

The Elite level of membership we’ve maintained at StomperNet has left out thousands of people due to the cost of our Membership. Now, don’t get me wrong here, I’m not saying StomperNet has ever been overpriced. You could ask any member and they’d tell you that just isn’t the case.

I KNEW there was a way to make StomperNet available to ANYONE that wants to be successful online.

If that’s you, get ready.

Everything will become clear tomorrow – from our brand new set of Stomper Tools to the other crazy changes we’ve added into the program – know that it’s strategically designed to push you to success faster than you’ve ever imagined before.

Be here: http://stomper999.com at 9:09 am on Wednesday September the 9th.

You’ll be glad you did.

Brad Fallon,

CEO

StomperNet

Stompernet Blog

What a month! Jumping in as the CEO of StomperNet just one month ago has been like jumping into the cockpit of a 747. Mid-air.

But that’s okay. I kind of like it. Actually I like it a lot. I like to work fast and I talk even faster. I love getting things done, like, yesterday. I especially love building and growing companies at lightning speed.

So that’s why – one month into my stint as StomperNet’s CEO – I’m happy to announce a little growth spurt in our Faculty ranks.

Try seven new faculty members (see their bios below).

Some of these names you will definitely recognize, some might be new to you, but all of them are incredible. We are thrilled to have them join us and we are excited about the enthusiasm they have already shown. (This particular airplane ride’s about to get a lot more fun.)

Talk soon,
Brad Fallon

If you have any questions or comments, I want to know! Leave a comment below!

Welcome New StomperNet Faculty Members…

Anne Holland, founder of Marketing Sherpa and WhichTestWon.com. Anne’s been conducting tests and research into what works best in marketing for more than 20 years. As Founder and Past President of MarketingSherpa Inc., Holland published pragmatic research studies such as annual Search Marketing and Email Marketing Benchmark Guides and the bestselling Landing Page Handbook. 237,000 professional marketers in corporate America read her newsletters featuring exclusive Case Studies and fresh data every week. Holland has been a featured speaker, and often keynote, at more than 100 industry conferences including Email Summit, Business-to-Business Lead Generation Summits, eTail shows, Affiliate Summit, Direct Marketing Association events, Microsoft Worldwide Partner Conferences, and Ad-Tech conferences (for which she is also a former Advisory Board Member.) She has been quoted in The Wall Street Journal, The New York Times, DMNews, Entrepreneur.com, Fast Company and Business 2.0 among others. An award-winning marketer herself, since 1992 she has served as a Judge for many industry awards including the Viral Marketing Hall of Fame, the Ad-Tech Awards, the Electronic Retailing Association Awards, MarketingSherpa’s Email Awards, and the Interactive PR & Marketing Nettie Awards.

Dave Taylor, of AskDaveTaylor.com fame and Intuitive Systems. He’s baaacck! As one of our exceptionally popular original faculty members, Dave is back from his StomperNet Faculty hiatus. Dave is an absolute expert at helping your company learn how to grow through savvy use of business blogging and associated social networks and new media, business or technical topics, leading a class of adult learners, or writing a business or technical book for neophytes, my central focus remains the same: to explain complex concepts and technologies in a way that lets you gain insight into the subject. His most recent books are The Complete Idiot’s Guide to Growing Your Business with Google (Penguin/Alpha) (widely hailed as a must-read by business experts), Teach Yourself Unix System Administration in 24 Hours (Sams/Macmillan) (which focuses on three operating systems: Red Hat Linux, Solaris and Mac OS X), Solaris 9 for Dummies (Wiley), Learning Unix for Mac OS X Panther (O’Reilly), Wicked Cool Shell Scripts (NoStarch), and Creating Cool Web Sites (Wiley).

Erik Stafford – Described by Ross Goldberg as “…the best person I know when it comes to helping newbies, guiding them into a business model that works, and teaching the basics of internet business in a way that can be understood.”

 Erik formed Stafford Marketing, LLC in late 2006, launched The Faster Webmaster in early 2007, and has been helping people get started building online businesses ever since. He looks forward to conducting site reviews for Stompers, especially focusing on copy, design, and sales funnel (magic offer) strategies.

Alan Bechtold – Alan’s been in publishing for over 30 years and been online since before the real “internet” existed with online bulletin boards. He’s a self-described ” A jack of all trades and a master of info-publishing and marketing.” His primary focus in StomperNet will be teaching creative writing for content, info product creation, and copywriting.

Melanie Benson Strick – Melanie’s a brilliant marketer specializing in business growth, team building, and breaking through the 6 figure area into 7, 8, and beyond. Melanie really knows her stuff. She’s known as The Million Dollar Lifestyle Business Coach because she knows first-hand how to build a successful, thriving, freedom-based company with her secret weapon — LEVERAGE. With over 12 years in corporate America and eight years as a business owner, Melanie works exclusively with entrepreneurs who are ready for a “sustainable” lifestyle business. Melanie’s clients, who are typically coaches, consultants, authors, speakers, trainers, service professionals and information marketers, average a 172% revenue increase while creating more time for living their dream lifestyle.

Vin Montello – Vin’s the brilliant copywriter behind some of the greatest successes on Clickbank. His copy is some of the best we’ve ever seen. And he’s excited to help Stompers make their copy some of the best their customer’s have ever seen.

David Wilkinson – Finally, we’d love to introduce a faculty member who can only be described as a “phenom.” He’s a 15-year-old super affiliate from the U.K. who makes five figures per month and he’s still in high school. (Think you might be able to learn something about affiliate marketing from him.)

Stompernet Blog

Even cell phone pics show themassive attendence at this historic Live 8 Event!

Normally, we rarely allow outsiders a peek at the closed-door StomperNet Live events but this time we’re doing something a little different.  We’re going to have some free VIDEO from the floor soon, but for now, here are some “leaked” updates from our member portal to show you what our members come back for time after time (which is why this is our EIGHTH LIVE Event in less than 3 years!) Check it out below and let us know what you think!

Live 8 – Busting At The Seams

There are a lot of folks here. I think we’re tipping the scales at 650 attendees. We’ve wedged as many people in this ballroom as you can – without use of a crow bar or an angry fire marshal.

And the energy is already cranked.  Which is shocking, considering about 1/3rd of the attendees stood up when Brad asked how many had traveled here from outside the U.S. That’s eyeball-math but it looked like just about a third to me.

So it’s pretty impressive that considering all the jet lag in the room – there’s tons of laughter, smiles, chatter and excitement. I’ve not caught one person dozing yet.

James Schramko – Sneaky Down Under

First Keynote of the Weekend: James Schramko takes the stage.

Today, there’s not exactly thunder down under.

Oh sure, James Schramko *is* from Australia. He’s smart, he’s successful. But thunderous? Not really. Affiliate Pounce creator James Schramko hit the stage today in a low key, but high content way. With a dry wit and heavy Aussie accent, James wrapped his excellent lessons about affiliate marketing into a very entertaining presentation.

(Every so often, James stops his talk and says “Hey, who wants a sneaky tip?” The crowd hollers back “We do!” If their reply isn’t loud enough for James’ liking, he asks for more energy. Before you know it, it starts to feel like a rock concert call and response. I’m half expecting to hear “Freebird!” soon. It’s just great.)

James’ back story is pretty interesting. Aside from being a top Mercedes salesman and general manager, he tells us that he used work in collections (“…which is kind of like sales…only your customers already have the product.”)

We of course can’t give away every single information nugget and ‘sneaky tip’ James covered. But we can say that relationships are the name of his game.  In fact, he believes so strongly in relationships that he keeps in touch with customers who ended up buying not from him, but his competitors.

Why?

Because he counts on his competitors to not follow up. And most of the time, they don’t. So next time those customers buy, or next time someone asks them for a referral, guess who they remember? Hint: it’s not James’ competitors.

Sneaky, right?

The Need for (Smart) Speed

StomperNet's co-founder takes the stage for the first time as the new sole owner of our organization - so what's on his agenda?

I’m going to briefly address the, um, four folks in this room who’ve never seen Brad Fallon speak before. Get you up to speed and all that.  I can summarize it this way:

Brad’s fast.

He talks fast. He builds companies fast. He makes money, fast.

Brad’s favorite quote isn’t from a business or marketing guru, or any kind of guru at all. It’s from a race car driver named Mario Andretti. “If everything seems under control, you`re just not going fast enough.”

See? Speed is where Brad Fallon is at.

But this event, he has a new twist on his usual “Go, go, go…” He’s now moved on to teaching a way to control the speed. To go not only fast but to go smart. Keeping an eye on how you are “spending” that speed is just as crucial as going quickly.

What Brad’s talking about is Leverage and Productivity. And the wasteful evils of Multi-Tasking. He’s taking us through worksheets and charts based on Brad’s favorite project management system – the Theory of Constraints. It’s really opening a roomful of eyes.

This system works so well that when a government agency used it to build tanks, their productivity skyrocketed. So much so that not only were they suddenly able to output the product they needed to produce…they had extra capacity. They were so efficient and so streamlined that they were able to take on extra work from the private industry.

Wouldn’t you love to get that much done, with exact same amount of workers?

#&*@%@

Bad words never sounded so good as when they will help you find more customers for your business!

Ross Goldberg defines himself a lot of different ways. A war vet. An accidental Internet Marketer. Former Fighter.

Potty Mouth.

He’s all that and then some. Ross’s delivery style is real and honest and always amusing. But his content is solid and real-world and clearly appreciated by the crowd.

Today Ross is talking about managing your reputation online.  He’s helping us manage our overwhelm. He’s actually posting a slide and making us read out loud what’s written on it:

“I promise not to use what I learned today for Evil Purposes.”

—–

Quite a day (and that’s not even ALL of the stuff we covered on Friday!) Even though these are all the updates for the moment, but you’re going to want to get ready, because we’ve got even more coming up soon!  (With video!) And don’t forget to leave a comment below and let us know what you think!

Stompernet Blog

StomperNet IS changing... but it's only becoming better for you, our customers and subscribers!

July 30, 2009 -  Last week, Andy Jenkins and Brad Fallon negotiated the future of their online school of IM education, StomperNet. When they emerged, Brad Fallon was the new CEO and Andy Jenkins was moving to California.  Each is pleased with the turn of events. And each other.

“That’s about the size of it,” reports Jenkins. “It’s really that simple. People are speculating like crazy about what kind of behind-the-scenes dramatics went on, but it’s something far more boring: I was ready to pass the StomperNet baton in order to work on other stuff. Brad was ready to take it.”

“The only fireworks are those we see happening online with all the gossip and rumors.” chuckles Brad Fallon “Frankly, we were surprised by how much everyone cared! Happy…but surprised.”

But it’s no wonder this announcement has caused so much speculation. StomperNet, which opened its doors in October 2006, has been the talk of the IM space for years. They broke records when they first launched, selling over 2000 membership slots, at a price point of $10,000/year (Or $800/month.) Over the last three years, they’ve assembled a faculty of world-class subject matter experts on virtually every aspect of internet marketing.  This faculty guides and educates their members (who refer to themselves a “Stompers.”)

Jenkins, Fallon and this esteemed StomperNet faculty have also compiled the largest, most comprehensive IM library of over 1400 videos, audios, and other online courses.  They host a vibrant community of online entrepreneurs, who regularly share tips and advice in the famous StomperNet forums. Forums that are currently going almost 200,000 posts strong.

StomperNet Live events are also legendary, attracting top speakers from all over the world to address Stompers and help them grow their businesses. The popular  “site review” section of the Live Events also makes StomperNet Live events extra unique. Attendees can submit their URL and enjoy a thorough one-on-one analysis of their site, conducted by a StomperNet faculty member. Attendees have called these personal reviews “priceless” and “the smartest thing I’ve ever done for my business.”

As if that wasn’t enough, last year StomperNet launched another new product. One that was – once more – unlike anything else seen in the IM market. Called “The Net Effect”, this printed monthly journal is sent to subscribers in more than 200 countries, and is more handbook than magazine. Its focus? Teaching readers tactics and strategies that will allow them to maximize their presence (and profitability) online. Each issue features instructive, execution-focused articles penned by the StomperNet faculty and other featured writers. At the end of each issue is a summarizing checklist that combines all the action items discussed throughout of the magazine. Readers report that they love to tear these checklists out and work on them each month.

“As big as StomperNet is right now…we’re about to get bigger.” explains Fallon, “I can’t go into the details yet, but suffice it to say that this Fall will see some incredible new offerings from StomperNet. Stuff people have been begging us to do for years now. We’re incredibly excited about the future of StomperNet and our mission of supporting internet entrepreneurism around the world.”

For media inquiries about StomperNet, please contact jhallock@stompernet.com. For sales-related inquiries, please contact cwatson@stompernet.com.

Stompernet Blog

So by now, you know that STSE2, our updated, expertly taught
SEO course – and “The Net Effect,” our monthly printed action
journal – are going to be sold TOGETHER in an offer we think
will be impossible for ANYONE to turn down.  That’s because
EVERYONE will be able to afford to try it.

So today I want to talk to you about WHY we’re putting these
two products together, WHY there’s never been a better time
than RIGHT NOW to start an online business, and WHY we’re going
to break our streak of expensive premium products in order to
get this into the hands of everyone who wants it.

“Liberty and Justice for ALL”

I’m going to use a “lazy” trick here and actually quote some
definitions to you – I know – everyone’s used this at some time
or other to pad out an essay in high school, right?   But stay
with me here.

“Liberty” can be defined as “Personal freedom from servitude or
confinement or oppression” – and I think that’s what all of us,
as entrepreneurs, are after.

It’s not so much about HAVING more money as wanting that
freedom that comes with it.

Freedom from the servitude of a J.O.B. working to make someone
else rich – to know that every ounce of work you do is creating
wealth for YOU and your family.

Freedom from confinement to a place or situation, so we can
just uproot, travel and even settle into the place of our
dreams – to not be stuck, wishing we were someone else.

Freedom from the oppression of financial obligations and debt -
to not have to worry how (or even IF) the bills are going to
get paid this month.

Sure, StomperNet teaches people how to build and run successful
online businesses, but that’s a means to an end – the end
result we all want is LIBERTY.

Now with that in mind, there’s a very strong reason that the
CORNERSTONE of EVERYTHING we teach in StomperNet is SEO.  The
Search Engines are the KEY.  Here’s why:

“Justice” can be defined as “fair, equal – the quality of being
free from favoritism or self-interest or bias or deception” -
do you get it now?

The Search Engines themselves are the Great Equalizer when it
comes to online business.  Sure they have their own set of
secret rules, but THEY HAVE RULES.  And those rules are EQUALLY
applied to all websites.  The Search Engines are FAIR and
IMPARTIAL because they treat everyone EQUALLY.

Every one of us has the opportunity to rank well in the search
engines if we follow their “laws” – it’s marketing 101.

The Search Engines are a “customer” that wants specific things
from a website.  If you find out what they want and give it to
them, they “pay” you with high rankings.

Does that make sense?

So there’s Liberty – which we all want in our personal lives -
and as entrepreneurs, we aim to achieve that freedom through
building a successful business.

And then there’s Justice – the Search Engines allow us small
time entrepreneurs a way to aim high and compete FAIRLY, even
with huge mega-corporations… as long as we follow the rules.

And up to now, the Search Engines themselves haven’t done a
really good job of creating their own “user manual” right?
That’s why SEO is something that’s typically expensive to
outsource, and expensive to learn.  It’s POWERFUL knowledge,
and it’s SECRET knowledge – therefore, it usually costs a
premium.

And that got me thinking.

We all want a liberating and successful business, and we’re all
going to use the Search Engines to do it – that’s why we’re
together, talking now – that one common goal…

It just didn’t seem right to put up a huge barrier to entry on
this one.

I mean, I can’t sit here and talk to you about the “Liberty” of
your own successful business and the “Justice” of the Search
Engines and then turn around and charge an arm and a leg to let
you in.  That’s what we’re trying to escape in the first place.

It’s not “Liberty and Justice for people who can drop $1000
bucks on this course” – it’s Liberty and Justice for ALL!

ALL means EVERYONE – EVERYONE who wants this “Stomping the
Search Engines 2″ Search Engine User Manual should be able to
have it.  This stuff SHOULDN’T be as secretive as it is.

But at the same time, StomperNet is a business, and we have
costs – we put a HUGE amount of money and resources into
developing this course, and we need to recoup that, and I have
a responsibility to my employees to make a profit, so how do I
make this happen?

Well, we also happen to have been working on a print
publication that eventually became “The Net Effect”.  Now, I
don’t know what you know about the publishing business, but it
can be sink or swim. It’s not “easy” like digital info-
products.

So, I have one product, my SEO course, that I’d love to be able
to charge as little possible for…

…And a monthly journal that I need to get as many subscribers
as possible for…

And that’s WHY we decided to combine these two products
together into a SINGLE offer – because it will allow us to give
you a maximum value (STSE2), for the lowest possible price
(“The Net Effect”).

But unfortunately, I can’t tell you the exact price yet.  Not
until next week.  I know, it sucks.  All I can say is that
we’ll have them both, together at one incredibly LOW price.

So for those of you that said it would be too expensive, and
that you couldn’t afford it even though you wanted it – or
those of you that were already ready to buy - just wait over
the weekend.

Think about the fairest price you can think of that would be
able to pull this off.  Heck, not even the FAIREST price.
Think of the LOWEST possible price that we could get away
with…

When I talk to you again next week, I’ll bet you I beat it.

Talk again soon,
~Andy Jenkins

P.S. If you want to comment, ask a question, post your guesses,
whatever you like – tell us what’s on your mind below.

Stompernet Blog

Now, onto today’s business.

I want to tell you about something we’ve been working on for
awhile here at Stomper World Headquarters.  It’s a physical,
monthly, printed journal that we’ve begun publishing and will
make available to the public starting next Wednesday.

As I said, we sent out tons of press copies, and I’m holding
the first proof of the public version in my hands RIGHT THIS
SECOND.

It’s beefy, 45 pages, full color, and I can count the number of
ads on one hand – meaning this thing is almost 100% content.

I’m going to tell you exactly what’s in store for you in the
first issue of “The Net Effect” – but first, I think it would
be a big help to tell you WHY we think the world needs
something like this.

When people join StomperNet, we try to get an idea of where
they are in their business, what they’ve done, and what they
feel has been holding them back.

The #1 roadblock is always what Brad Fallon calls “Paralysis by
Analysis” – too much research and reading and learning; not
enough actual DOING STUFF to make you money.

We think part of that reason is because the very tool we use to
conduct our businesses is probably the most distracting thing
on the planet: the internet.

So in order to get you away from that great big distraction
machine, but still TEACH you the stuff that WE know YOU NEED to
know.

That’s why we’ve got it boiled down, distilled, and printed up
in a monthly action plan that you can absorb AWAY from your
computer, so when you sit down at the keyboard, learning time
is OVER and it’s time to take ACTION!

The whole idea of “The Net Effect” is about ACTION – that’s why
every single issue will have a summary page – an ACTION check
list that you can tear out and hang near your desk.  Just go
through each item step by step each month and scratch it off.

I don’t think we can make it any easier (and we had a lot of
really smart dudes spend a LOT of time trying to).

But I said NO HYPE for this one, so I’m going to stick to the
facts.  Here’s the Table of Contents for Issue 1 of “The Net
Effect”:

“How to Interview an Outsourced SEO”
by Jerry West

“The Keyword Heist Technique”
by Dan Thies

“26 Things To Test”
by David Bullock

“Ranking on Page One”
by Leslie Rohde

“Shotgun! Enjoy Galactic-Size Content Distribution Without Ever
Leaving Your Home”
by Sherman Hu

“Twittering Your Way to Free Traffic”
by Paul Colligan

“The Ultimate Video Article Marketing”
by Mike Stewart

“Mad Skillz: We Haz Them – The Vision Mindset vs. The Process
Mindset”
by ME, Andy Jenkins

“Email Blastoff: Design Your Email to Make Your Customers
‘Open’, ‘Click’ and ‘Buy’”
by Audrey Kerwood

“The Social Media Survival Guide: A Twitter Case Study”
by Dave Taylor

“Speed Matters”
by Brad Fallon

“Armor Piercing Emails: Deliverability De-Mystified”
by Tom Ham and Colin Theriot

No matter what aspect of your business you’re currently focused
on, there’s nothing in that list of articles that won’t start
making you MORE money TODAY.

You notice something else?  EVERY single one of those articles
is written by StomperNet faculty… Okay, the last one isn’t,
but that one’s written by our chief copywriter and our VP of
Partner Enrichment – you’re reading this email now, so they
know what they’re doing.

So this is the same extreme quality of content that goes into
our $800 a month StomperNet membership program, and the content
is coming from the same world-class experts we trust to teach
our elite members.

That content is cropped, chopped, and distilled down into
simple, ACTIONABLE steps – and we’re going to ship it out every
single month.

It’s really “Concentrated StomperNet!”

Take it with you on the go, or just keep it nearby your desk so
you can train yourself to WORK when you’re on the computer, and
overcome the paralyzing effect of “too much information”.

BUT REMEMBER, we’re ironing out the details on our offer -
you’re going to be able to get “Stomping the Search Engines 2″
and “The Net Effect” TOGETHER for an unbeatable offer.

More on that tomorrow.

In the meantime, keep an eye out for reviews cropping up on the
web – they’re coming fast and furious today.

Talk again tomorrow,
~Andy Jenkins

P.S. We don’t open the cart on this until next Wednesday, but
if you want to check out the classy countdown page we have set
up and get it bookmarked ahead of time, you can find that
here.  We’ve got a description of “Stomping the Search Engines
2″ up there now for your reference, too.

Stompernet Blog

Today I want to tell you about “Stomping the Search Engines 2″
and what you can expect from it.

Like I mentioned yesterday, we’ve got hundreds of review copies
in the hands of IM experts all over the world, so we’ll leave
the OPINIONS to them.  I’m going to stick to the impartial
facts.

No hype.  Total transparency.  That’s a nice change, isn’t it?

So, back in 2004, the original “Stomping the Search Engines”
was a CD audio course that Brad and I recorded in my basement
studio in New Jersey.  We covered the SEO strategies that Brad
and I were using then to get our physical product e-commerce
sites indexed and ranked over and above any competitor out
there.

Now, I’m not getting nostalgic here – I’m telling you that so I
can point out how “Stomping the Search Engines 2″ fundamentally
improves on what came before.

So what is STSE2?

First, it’s not audio this time, but DVD-ROM video.  This is
the same high-quality video we’ve been using to create courses
for our $800 a month StomperNet members and it allows us to
better illustrate everything we have to teach you.

Second, yeah – Brad and I are on this one too, to re-establish
AND update all the SEO tactics from the first version of STSE.
Here’s the kicker – that’s only Module 1 of SEVEN total.

Joining us and augmenting our SEO knowledge and expertise are
several members of our StomperNet all-star faculty.  We hired
these guys to teach US inside StomperNet, and now we’re giving
non-Stompers a chance to benefit from this collective pool of
GENIUS!  (Okay, okay… I said NO hype.)

Joining us are:

Andy Edmonds - Former lead of analytics for Microsoft’s Live
Search team, and head of StomperLabs (which has created Stomper
Scrutinizer, Site Seer, Super Bookmarker, Linker, and more)

Dan Thies – Architect of this entire course and is considered
by many to be the world’s leading expert in keyword research
and analysis – he’s also the author of the highly successful
SEO Fast Start

Leslie Rohde - A militant advocate of proper site structure,
Leslie was the first person to reverse engineer link quality,
and is the creator of Opti-Link, the first professional SEO
software ever.

Jerry West – SEO Guru in his own right, and one of the most
comprehensive marketing testers on the planet – Jerry’s tactics
allow him to make millions in the cut-throat affiliate game
(and do it under the radar)

These are all REAL guys with REAL chops.  Google their names,
and you’ll know that we didn’t invent these “characters”.

As I mentioned before, there are 7 multi-part modules.  Here’s
the entire Table of Contents:

Module 1: Introduction

• Benefits of SEO
• Short Term Tactics: Spam & Deception
• Short Term Strategies: Low-Value Sites
• The Stomper Way: Aggressive White Hat

Module 2: How Search Engines Work

• Meet the Players
• Understanding the SERPs
• Search Engine Tech – Crawling
• Search Engine Tech – SERPS
• Search Engine Ranking Recipes

Module 3: Keyword & Content Strategy

• Keyword Strategy Concepts
• Keyword Research & Discovery
• Mapping Keywords to Content
• Competitive Research
• Tools

Module 4: Site Structure

• Site Structure Concepts
• Designing for Crawlability
• Anchor Text & Link Reputation
• Canonicalization & Duplicate Content
• Using Redirects
• Improving Your Indexing
• Review & Takeaways

Module 5: Optimizing Content

• On Page SEO Introduction
• Getting Your HEAD Together
• Optimizing Page Structure
• Get Your BODY In Shape
• Creating Unique Content
• Robots.txt Tutorial

Module 6: Link Building & Promotion

• Link Building Concepts
• Assessing Your Position
• Vertical & General Directories
• Link Targets & Link Bait
• Marketing & Promotion

Module 7: Improving Results

• What To Measure
• How To Measure
• Planning & Processes
• Review & Resources

Okay, now like I said, I’m trying to keep this sales-pitch
free.  (I’ll save that for the sales letter next Wednesday.)

However, I want to point out that even though you may THINK you
know all there is to know about the topics above, consider the
source you got your info from.

Was it a $7 ebook?  Or a free forum?  Maybe just word of mouth.

Well, OUR info comes from a panel of world renowned experts and
is supported by research and implementation across 1000s of
StomperNet member sites.

Does our stuff work?  Well, we’re closing in on our 2 year
anniversary and clients still pay us $800 a month to be part of
our network.  I like to think that’s a good indicator, but you
should decide for yourself.

Now on the StomperBlog, we had a few questions and comments
about the pricing.  I mentioned yesterday that STSE2 was
developed to be a $497 retail product.  Some people thought
that was a GREAT price.  Some people expressed that they STILL
wouldn’t be able to afford it.

Before you exclude yourself out on pricing, just stick with
us.  I will stick by my promise to make this a “Can’t Say No”
offer that will be affordable for EVERYONE.  And I mean
EVERYONE.

Part of that deal has to do with our brand-spanking-new monthly
print Journal called “The Net Effect”, which we unveiled to our
members just this past weekend at StomperNet LIVE 6.  All our
reviewers got a copy as well, so expect to hear about it.

This post is already getting long, but tomorrow, I want to
tell you all about “The Net Effect” – WHAT it is, WHY we made
it, and HOW it’s going to help your business.

But don’t worry – I’ll still do it Dragnet style – “just the
facts”.

As always, if you have any questions or comments about
“Stomping the Search Engines 2″ put ‘em up in a comment below
and we’ll answer them in the next installment.

Thanks for reading, and we hope you’re as excited to see the
reviews on this thing as we are.

Talk again tomorrow.
~Andy Jenkins

Stompernet Blog

Since you asked, it was the best one EVER!

But Friday was an entire day of SEO intensive education,
because we know that more than ANYTHING else we teach, SEO is
the foundation of a REAL internet business.

Heck, our SEO skills are what put Brad and me on the Internet
Marketing map way, way back in 2004 with the release of a
little product called “Stomping the Search Engines”.

It was a bit of an underground hit, and a huge success for us.
We just kept expanding it and adding more students and teachers
to our little SEO product and eventually, we ended up with
StomperNet.  (Sorry for the history lesson – this has a point,
I promise.)

So fast forward to NOW, 4 years later, SEO is STILL the #1
subject our $800 a month clients need to learn from us.  But
now it’s not just me and Brad – we’ve got the expertise of
Leslie Rohde, Jerry West, Dan Thies, Andy Edmonds, and the rest
of our superstar Faculty.

And that’s why “Stomping the Search Engines 2″ is going to make
version 1 look like child’s play.

Just imagine – the FIRST STSE in 2004 has DIRECTLY led to the
creation of AT LEAST 61 separate, individual millionaires.  (We
stopped counting after that.)  The material in version 1 has
grown to become the cornerstone in the library of the world’s
LARGEST Internet Marketing training network, StomperNet.

And that was just Brad and me, by ourselves, in my basement.
NOW we have the power of the FULL StomperNet faculty along with
research conducted through over 2000 member websites.

“Stomping the Search Engines 2″ is going to change the game
when we release it next week.  But I don’t want you to think
this is some shuck and jive launch-fu.

I’m not trying to build hype here.  It goes on sale next
Wednesday, and the retail price of the updated DVD-ROM video
SEO course is $497.

HOWEVER!  We’re going to do something very special to make this
product AFFORDABLE for EVERYONE.

But FIRST, I want to tell you about ANOTHER cool product we’re
releasing at the EXACT same time.

It’s called “The Net Effect” and it’s our new, premium monthly
strategy guide.  It’s a printed journal that we actually
PHYSICALLY mail to you, and it’s PACKED with concentrated
nuggets of money making prowess from our entire StomperNet
faculty, printed and bound for the Internet Entrepreneur on-the-
go.

Carry it in your brief case, read it on the plane, on the road,
in your bed – heck, keep it in your bathroom (Napoleon planned
his battles in the tub, you know)!

Now, I’m not going to spend a lot of time telling you how great
these two products are, or how they’re going to profoundly
change your fortunes online.

I’m going to leave that to the reviewers.  That’s right, we’ve
sent out OVER 300 Press Copies of “Stomping the Search Engines
2″ and “The Net Effect” to a list of people qualified to make a
fair assessment of the content.  We sent it to people who love
us, and even people who hate us.

We want a FAIR review, and that’s why I’m telling you about the
“launch” now, because the reviewers get their copies THIS
WEEK.  You will start hearing about how “cool” and “awesome”
and “incredible” our stuff is.  At least, that’s what we hope.
We just DON’T KNOW!  This is a HUGE test for us.  We’ve NEVER
released stuff for review BEFORE launch, so we wanted to give
you a heads-up.

Over the next couple of days, I’m going to fill you in on the
facts about these two products, and like I said, reviewers
should be posting THIER evaluations this week as well.

Come next Wednesday, when both products go on sale, you will
have a FULL and COMPLETE picture of our flagship SEO course and
print publication.  No crazy marketing stunts, no crazy
tricks – we just think we’ve got a great offer, and we’re
putting it out there for the whole world to see.

Talk again very, very soon.
~Andy Jenkins

P.S Well… we do have a COUPLE of surprises, but they’re
really good ones.  Here’s a hint – we already know STSE2 is
going to be a “Must Have” product for 2008.  We’re going to
push it over the top into “Can’t Say No” territory.

Stompernet Blog