Four Pillars of a Successful Business Blog
One of the most effective marketing and SEO strategies currently available is your blog. With the ability to quickly add content for both visitors and search engines, it has become the way to share your information in a way that subtly increases your visitor’s interest. It also allows for their input which creates involvement.
Our article today “Four Pillars of a Successful Business Blog” is on our StomperNet blog, our own business blog. The blog format is one that cannot be beaten for building your influence on the marketplace. With the appropriate design, it is also a format that can add SEO for your website, with meta tags, descriptions, and more.
A common resolution among entrepreneurs and small business CEOs is how to model or remodel their blog to bring more traffic and conversions. Regardless if you have a product or service, you may have been struggling to build your thought leadership, authority, and SEO with blogging. The key is adding the appropriate elements, like Search Engine Optimization to each post that will encourage both visitors and search engines to find and refer to your site.
Of course, the goal of any good business owner is to increase profits. But you may be frustrated by your blogging efforts lacking in conversions, results, and profits. Fortunately, Sherman Hu has easy to remember acronyms for B.L.O.G and P.R.O.F.I.T.S that help you create better posts.
Read MoreThis Week In StomperNet, January 23, 2012
If you think blogging is only for bloggers or personal journals, then it’s time to adjust that thinking. When it started, blogging may have been simply that, but blogging has changed significantly over the years. Today, having a blog is really a required part of a successful website, and provides a solid foundation for good SEO practices.
The change has been subtle but noticeable. SEO; Search Engines Optimization, means providing search engines with new content. And providing a constant stream of new content is a MUST if you want to be ranked in the SERPS.
But building new pages is not fun with HTML, yet blog programs like WordPress.org have made creating pages as simple as writing in your favorite document program. You can add pictures, add SEO make changes, or easily add different elements to create a webpage that is appealing. The days of waiting for your web designer to add your updates have gone by the wayside with the addition of a self-hosted blog.
Thus WordPress has become the ideal CMS; content management system, for updates, including many social media interaction aspects. The powerful combination joined with your expertise, knowledge, and plugins is why you want a blog as part of your SEO routines.
However, if you are a wise business owner, or if you simply don’t have the time (or know how to) do all the SEO by yourself, then leave the SEO to the professionals. If that is you, then you don’t want to miss our upcoming webinar on Wednesday. Imagine having a WHOLE team of experts taking care of your all of your Search Engine Optimization needs. Thus, leaving you the sorely needed time to focus on blogging or other business needs.
Read MoreBacklinks: An Article Linking System
This week we’ve been talking about the importance of backlinks to your online business. There are a LOT of ways to get backlinks. Some people like to go “quick and easy” and just pay for a ton of backlinks at one time. That doesn’t usually work out so swell!
It may not be fun. It may not be easy. It may not be quick. But a good article linking system can work out much better for building quality backlinks.
On Wednesday, we had the first part of an article from Freddie Brister, one of our StomperNet coaches, in our StomperTip. Freddie also runs a very successful online eCommerce company. It’s great having a coach who’s also a practitioner! One of Freddie’s strengths is building quality backlinks in his business.
Freddie has been generous enough to share with us his Article Linking System. We often hear, “Okay, I know I need to do article linking, but TELL ME HOW”. Well, here you have it! Freddie knows his stuff, and it works for his business – I hope you find it helpful for YOUR business!
Lee Collins
Managing Director
StomperNet, LLC
“If creating large amounts of original, well written content is considered King for search-engine-optimization purposes, building quality links back to your Web site might be considered the Holy Grail.”
- Kristopher B. Jones, Search Engine Optimization: Your visual blueprint for effective Internet marketing (2010)
Backlinks: An Article Linking System
Say you have an article written that’s either 8 or 9 paragraphs long. Don’t worry about the number of words, but it should be at least 400 to 600 words. Longer is better, but also more expensive, and as far as our testing goes, the results of longer does not make them worth the extra cost in Article Linking.
Let’s say that this article was rewritten twice so that the paragraphs match. Paragraph 1 in all three articles must be about the same subject, as does paragraph 3, 5 and 7. All the paragraphs must be about the same subjects – only written using different words. We then spin these articles by paragraph and submit them using the Unique Article Wizard. Submit 50 per day for 30 days. This gives us 1500 unique versions of this article.
After the UAW, we take each of these articles and submit one of them to EzineArticles, one to I-snare and one to Squidoo. All of these places have proved to be productive – especially with our edge network pointing to them. Ezine and I-snare, although they are slow, will eventually syndicate the articles out to many other sites. Squidoo is less productive in syndication, but you’ll get some really good links nevertheless.
After submitting the articles to these three places, take each of the articles and run them through the best spinner at the best settings. Then submit one each to ArticleQast, SEOLinkVine, and the 3rd article to SubmitYourArticle.com. We have seen some really strong results with them in our own testing.
Edge Network
The final part of our Article Linking process is the edge network. Build RSS feeds through Google alerts and Delicious.com and submit these to index drivers. Once you finish the test, you should be able to build lists of the article urls and run them through several other edge network services.
Some of the things we are testing for in this process include SYNND, BacklinkEnergizer, BacklinkBooster and ScrapeBox. We’ll then add links in our next set of articles connecting to some of the articles we want to see indexed.
At present we are running 20 to 30 articles per month through this program. Brandon handles all of this for through his Ultimate program at MyArticleMarketingGuy.com. We also do about 40 HubPages a month, but only unique articles as duplicated articles will get kicked out pretty fast.
After we get the pages built by Brandon, we usually go into our HubPage account and try to build our hub karma by linking to relevant hubs that don’t belong to our competition. We also try to post fan mail to other people’s HubPage accounts in hopes that they will become a follower of ours! The formula for having a good HubScore is as follows: having good quality content, high hub karma, building up your followers, and rating or commenting on others. HubPages love accounts that are community minded!
Blogging
A very smart Internet marketer once told us that we need 10,000 links from 100 different pages to our home page. The best way to do this, in addition to the systems we have already brought up, is blogging. Go to Google, and click on more than just blogs. This is Google blogs and it should show you the most talked about subject of the day.
We usually like to get into conversations that have lots of blogs involved. Read what a blogger is talking about, and then go from blog to blog making a comment that’s relevant to the conversation. You can usually get lots of links here in a short period of time. Don’t worry about the nofollows here!
By Freddie Brister
STOMPER Speed Boost
Stompernet has trained thousands of webmasters to generate free, organic traffic on-demand with solid SEO principles. Find out how you can get your fair share of free traffic right away by clicking below…
Get free, targeted traffic every day!
Get the full story (and learn how-to join) by clicking here.
SEO Secret Sauce
1. Write and spin articles – submit to Unique Article Wizard.
2. Submit to EzineArticles, I-snare and Squidoo
3. Spin and submit to ArticleQast, SEOLinkVine and SubmitYourArticle.com
4. Use the Edge Network
5. Get Blogging!
The STOMPER Buzz
“There’s absolutely tools in there for everything. Anybody who’s in business needs to know these things.” ~ Steven Moran
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Let us know your thoughts on today’s issue.
Read MoreStop Getting Links – Part 3
Before we get into Part 3, I wanted to let you know we’re going to be talking about Traffic Kahuna, which Jason Potash and
company are releasing today.
In the previous parts of this series, we focused on the idea that as internet marketers, we need to:
Stop building links, and start building connections.
We talked about how through creating connections between ideas, and developing relationships with site owners and bloggers, we can essentially take on a shepherd role in our niche markets. We can steer the tribes we target by helping them develop their niche interest.
If we use this strategy wisely and ethically, we can practically use OTHER people’s web properties as part of our own lead generating funnel.
We are no longer perceived as an outside force – like a door-to-door salesman imposing on their community.
We instead become a valued member of that community, associated not with marketing messages, but rather with being a valuable resource of information – as well as a provider of products and services.
Read More
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