Mobile Marketing Lessons from Fax Machines
By Alan R. Bechtold
The longer I live, the more I see patterns. They repeat themselves again and again. As the “ancient geek” on this illustrious faculty, I should know.
Take mobile marketing, for example…
Everyone’s totally buzzed (pardon the pun) about mobile marketing at the moment – and there are some pretty good reasons for being buzzed. People are more connected by their phones than ever before in history. You can reach mobile phones anytime, anywhere. And, people tend to pay serious attention to anything that arrives on their mobile phones.
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