[100% Content Fridays] The "Free Line" – it's just good business

Hope you’ve all gotten back into the swing of things 
after the Holidays. I think we *finally* got the “Tornado 
of Wrapping Paper” at my house cleaned up.

I need to apologize in advance – this post will NOT be 
100% content (but we’ll resume that next week). But stick
around, I think you’ll still like the “Free Line” 
discussion below.

“The Net Effect”

In the meantime though, the reason this is not 100% 
content is because I want to share with you some of the 
exciting things we’re doing with our premier online 
marketing magazine “The Net Effect” to keep it the best 
available, and be of more benefit to you.

If you read any of the 100% Content Friday stuff we’ve 
sent you over the last couple months, you already know 
about the quality and depth of the articles in our magazine.

But as we’re about to go to press with Issue 16 (!), there 
are a couple things you may not know about:

• We’re ready to send TNE – the physical magazine - 
  anywhere in the world again. So if you’re outside 
  of the US and Canada, you can now get your copy 
  delivered to your door (and we think there’s really 
  nothing better than having that meaty magazine 
  right there in your hands.)
• We’re also creating Video Articles now for every 
  single article each month – with full animation and 
  voice over – so that the articles literally ‘come to life’ 
  on your screen
• We’re beefing up the magazine a lot too – Issue 16 
  will contain 14 articles from our world-class faculty, 
  and if you know TNE, there just aren’t very many 
  ads to distract you.

Special Offers

We have a couple special offers of The Net Effect today.

The first is: you can get an annual subscription  to TNE today 
for a 38% discount on our per issue price and we’ll throw in 
an extra issue of TNE and our “Best of TNE” edition.

14 issues total for under $300 – hard to beat that deal!

Lots more information on that here.

Also, if you’re not quite ready to spring for the annual 
subscription, you can get your first issue of TNE for 
just $1, and we’ll STILL throw in that “Best of” edition 
for you just trying it out.

The “Free Line”

You probably hear us talking all the time about “The 
Free Line” or “Moving the Free Line”.

If you don’t know what that’s about, it’s really pretty 
simple – basic psychology that many people use, but 
only recently has it been explained and given a “name”.

The idea is: give away your BEST STUFF to your 
prospects for FREE.

Seems counterintutive, huh?

Ah, but then Human nature kicks in.

Your prospects think: “Hmmm, if they were willing 
to give that great stuff away for FREE, imagine what 
I’d get if I paid for something!”

And if you’re in a competitive market, who do you think 
your prospect is going to think of FIRST when it comes 
time to buy?

If you’ve followed StomperNet for any length of time you’re 
very familiar with this without even knowing what we were up 
to:

We did it first in the original launch of StomperNet over 3 
years ago – gave away long videos in the prelaunch that we 
probably could have SOLD for hundreds of dollars each.

We did it last year when we gave away Stomping the Search 
Engines 2, which we easily could have sold for $1000 or more.

We did it in the Stomper 999 launch – giving away complete 
courses from our archive to all the prospects that showed up.

And we’ve done it the last couple months in our Friday emails.

In every case, it’s always been our Best Stuff.

And we do it because it’s good marketing and it really works.

So be thinking about what YOU can give away - 
what does the Free Line look like in YOUR niche, 
and where can you move it?

From now on, instead of “100% Content”, look for the subject line 
starting with “[Free Line Fridays]” for more great articles from 
TNE, and other awesome Free Line content we’ll be sending you.

Looking forward to a powerful (free) 2010.

Best,

Brad

P.S. Reading Assignment: If you do not read another business 
book this year, you have to read “Free” by Chris Anderson.

Although he doesn’t name it the Free Line like we do in the IM 
world, he clearly has his finger on the pulse of this phenomenon 
(same guy that wrote “The Long Tail”, so he’s got creds).