How to use Video Correctly

When you use video for marketing, you can probably double any video’s conversion rate just by altering the way it’s DELIVERED to your viewer.

The length of a film should be directly related to the endurance of the human bladder.

~ Alfred Hitchcock

Yep, there are LOTS of different opinions about how good filmmaking works. Some are worth listening to.

And some….

Cinema is a matter of what’s in the frame and what’s out.

~ Martin Scorsese

…are not.

When it comes to using video for Internet Marketing, you don’t need to listen to an opinion - you can test.

And here’s a technique that I’ve tested so much that I’ve STOPPED Testing. ‘Cause it works every time.

Sometimes I use video to get traffic – sometimes I use it to generate discussion, and sometimes I use it to get subscribers.

THIS is about getting SALES – Lucre-Cash-Money.

And of course, you’re going to learn about it by watching a…

…Video.

The Take-Aways and Action-Items start at about 5 minutes and 14 seconds into the video – so have a notebook handy.

And BTW, this is NOT complicated. In some cases, it’s as easy as changing the word “web site” in your copy to the word “blog”.

Watch the video here.

Until Next Time,
Keep Stomping!
~Andy Jenkins