This Week In StomperNet "List Building" June 14, 2010

Hello Stompers!

Welcome to this week in StomperNet!  Our focus this week is "List Building".

This topic came about as a request from Stomper Chris, so I decided to use him as our 'customer avatar' this week.  Chris has been successful doing SEO for his own websites, and now he's wanting to use what he has learned in StomperNet to build a list of SEO clients.  So, this week, we're going to concentrate on how to build a list and what to do with it once you have one.  

Two important things to keep in mind:

1.  Having a list online is like having currency.  BUT… you may have heard that "the money is in the list".   This isn't quite true.  It's what you do with the list that makes the money!

2.  It is easier and costs less to sell to customers that you already have than to try to get new ones.

This week, you have the wonderful opportunity to hear from several experts about what works when it comes to list building.  Listen to what they have to say, and then TAKE ACTION and work on your list.

LIVE ONLINE TRAINING:

• "List Building 301: Do You Want Email Addresses, Or Do You Want SALES?" with Ryan Garey, Thursday, June 17th at 9pm EDT. (Perfect for Everyone)

FACULTY OFFICE HOURS: Here's your chance to ask the experts YOUR questions:

• Eric Shannon: Monday, June 14th at 8pm EDT  –

Eric was the eCommerce Director for a very large catalog for about 2 years.  During that time, he started his first eCommerce store which quickly grew big enough that he didn't need a job anymore. His specialty is link building, product sourcing, eCommerce and he's been with StomperNet since October 2006.  Eric's business pulls 7 figures in annual revenue.

• Melanie Benson Strick:  "How to Weed Out The 'Crap' and Say Yes to the Best List Building Strategies FOR YOU!" Tuesday, June 15th at 1pm EDT – Melanie's a brilliant marketer specializing in business growth, team building, and breaking through the 6 figure area into 7, 8, and beyond.  With over 12 years in corporate America and eight years as a business owner, Melanie works exclusively with entrepreneurs who are ready for a "sustainable" lifestyle business. Melanie's clients, who are typically coaches, consultants, authors, speakers, trainers, service professionals and information marketers, average a 172% revenue increase while creating more time for living their dream lifestyle.

• Anne Holland: Wednesday, June 16th at 2pm EDT — Founder of Marketing Sherpa and WhichTestWon.com. Anne's been conducting tests and research into what works best in marketing for more than 20 years.  As Founder and Past President of MarketingSherpa Inc., Anne published pragmatic research studies such as annual Search Marketing and Email Marketing Benchmark Guides and the bestselling Landing Page Handbook. 237,000 professional marketers in corporate America read her newsletters featuring exclusive Case Studies and fresh data every week.  She has been quoted in The Wall Street Journal, The New York Times, DMNews, Entrepreneur.com, Fast Company and Business 2.0 among others.

• Vin Montello: "The Optin Copy Formula" –Thursday, June 17th at 3pm EDT – Vin's the brilliant copywriter behind some of the greatest successes on Clickbank. His copy is some of the best we've ever seen. And he's excited to help Stompers make their copy some of the best their customers have ever seen.

Announcements:

• We're looking forward to SEO Pro in Atlanta July 22-25th.  Are you joining us?  Check it out now!
• Reminder:  Save The Date for LIVE 10.  We're planning on Oct. 8-10th in Atlanta, and believe me, you won't want to miss it.

Having a list and treating it well is good for your business.  If you don't have a list, this is the time to start building one.  If you do have a list, it's time to do more with it.  Choose the parts of StomperNet that are best for helping you build a list for your business right now, and then take action TODAY!

Happy Stomping!

Andrea Warner
VP of Member Experience