This Week In StomperNet — "Content & Product Creation STRATEGY," June 28, 2010

Hello Stompers!

Welcome to this Month in StomperNet!  That's right, I said MONTH!  Our focus this month is a StomperNet exclusive called "Content Creation".   Here's a video I made to tell you about it:  http://www.youtube.com/watch?v=JIApQgDx8MM

Everybody who does anything online needs content, whether it is for a website, a blog, link building, selling a service, eCommerce, info products…  The list goes on and on.  Ya gotta have content to sell things online!

The thing most people are missing with their content is a STRATEGY, and then a PROCESS for implementation.  I'm super excited about 'This Month In StomperNet' because I managed to drag one of the true 'back room' Stompers out to teach you his strategy for content and product creation.

When I was a StomperNet Coach, I had the extreme pleasure of talking to a bunch of successful Stompers who were just out there quietly making a lot of money online.  They take priniciples they learn in StomperNet, they set up processes, and they implement.  They don't want to be gurus, they just want to make money.

Richard Cussons doesn't like to be in the limelight.  He's also one of the most successful internet marketers I know.  He only has to work a couple hours a day (if he chooses to), he travels, he sails, he volunteers, and he has plenty of time to spend with family and friends.

I've been asking him for years to come talk to you all, but when this topic of content creation came up, I begged, because he is so good at it!  In fact, he's the best I've ever seen.  Just like Darryl Peddle taught you about competitive intelligence, and Eric Shannon taught you about link building, the beauty of what Richard teaches you is in the strategy!

Richard sat down and mapped out his content creation system for you, and we're going to teach it to you over the course of this month.

We've divided the topic into 4 parts:

• Strategy
• Process
• Distribution
• 'The Whole Shebang' of how content creation is part of your overall business.

So, This Week In StomperNet, our focus is on"Content & Product Creation STRATEGY"

LIVE ONLINE TRAINING:

• "Content & Product Creation STRATEGY" - Wed. June 30th at 8pm EDT — Join Richard Cussons as he lays out his strategy for profitable Content Creation.

FORUM CONTEST:

• One of the best things about StomperNet is our community.  Let's leverage ourselves to get all we can from Content Creation.  Please help with this post: "Ways To Use Content And Places To Distribute It".  There are prizes for everyone who participates.  Check out the forum for details (especially those of you who have never posted in the forums before).  The earlier you post, the easier it will be!

OFFICE HOURS: Here's your chance to ask the experts YOUR questions!

• Todd Chism, StomperNet Faculty: "Outsourcing for Conversion & Profitability" Tues., June 29th at 8pm EDT  — Todd Chism is a faculty member and director of StomperCommerce.  With over 16 years of sales, consulting and business management, his experience and expertise will be extremely valuable. In 2005 he built a small home based ecommerce business into a million dollar company in the first year and has seen amazing growth year after year totaling over 12 million dollars in the last four years.
• Anne Holland: Thurs. July 1st at 3pm EDT — Founder of Marketing Sherpa and WhichTestWon.com. Anne's been conducting tests and research into what works best in marketing for more than 20 years. As Founder and Past President of MarketingSherpa Inc., Anne published pragmatic research studies such as annual Search Marketing and Email Marketing Benchmark Guides and the bestselling Landing Page Handbook.
• **NEW:  Join us for Webmaster Office Hours! This is a chance to specifically ask a webmaster your 'techy' questions.  I asked Stomper Steve DeFalco to help me kick-off this program.  Steve has been Eric Shannon's trusted programmer for the past 3 years.  Join Steve on Friday for a short demo on using Amazon services, and he'll answer your questions as well.  Also, be sure to let us know via the webinar survey if this is something we should continue doing…

ANNOUNCEMENTS:

• Are you coming to SEO Pro? (Personally, I'm hoping to get my hands on the Sample SEO Contracts and the website for SEO Consultants!) 
• Moderator Meeting:  Thurs. July 1st at 1pm EDT for all StomperNet Moderators
• We are looking for a 'few good Stompers' to be Stomper Local leaders in cities across the US – if you're interested, please email Suzanne at sroese@stompernet.com for more information.

I'm hoping you'll all participate with us this month and create some content and enhance your existing systems.  But whatever you need, choose the resources in StomperNet that help you with wherever you are right now, and then implement like crazy!

Happy Stomping.

Andrea Warner
VP of Member Experience