(New Video) Critical Information Marketing Gotchas

This Video will keep you from wasting a TON of time.

Are you unknowingly setting a trap for yourself with accidental marketing mishaps?

Because before you decide to create and sell ANY kind of information product, it needs to pass these 3 tests:

1.    Do the prospects in the niche your creating your product for have a Strong and Driving Emotional need?

Meaning, do they REALLY want a “thing” BADLY?  Desire can come in many forms as well either FOR or Against something. One of my favorite lines from the TV show West Wing was from the character Toby who said “I hate those people with the heat of a Nova”…  I think he was talking about some political party.  Heh. (Cause we both know they all suck rocks.  Anyway…)

Does your prospect have “Heat of a Nova” desire?  Either for something or against something?

If they do, you’re on the right track.

2.    Can you drill down into your niche to a fine, granular level?

• A LOT of people like golf.  Golf is a pretty broad topic.  But you can drill WAY down into it?

You could, for example gain a foot-hold (no pun intended… well…) in the golf industry just by talking about Orthopedic Golf Shoes.

You could gain traction in the golf market just by talking about the “X-Out” golf balls that you can by cheaper than the fancy golf balls.  Like a type of Golf Ball is gonna help your score any.  Whatever.

• A LOT of people like timepieces – you know, watches.  Just for a moment, think about how many different styles and brands of watches you can see the next time you go to a public place.

The number is HUGE.  And being a “Focused Expert” is always the easiest and fastest way to gain authority in a marketing-place vs. being a “Generalist”.

For example, StomperNet covers a wide range on Internet Marketing Skills, but we specialize in Traffic and Conversion – that’s’ what got us started and it’s how we market.

Drill Down friend.

3.    Do they Value Advice?

Here’s a question:

Are you going to try to tell a transmission mechanic how to repair a torque converter or are you going to try to show a distance runner how to avoid shin splints?

The professional Transmission mechanic has already got a repair manual and a set of tools.  What do they need you (or your information) for?

Having said that:

How many professional distance runners do you know?

See what I mean?

A Distance Runner, almost by definition, is an amateur.  They do it for fun, for fitness, because they hate themselves (can you tell how much I enjoy running?)…

…and while there’s lots of tools (shoes) and accessories (clothes and distance measuring devices (aka –“pedometer” – See?  I do the research so you don’t have to baby!)…

… there’s probably NOT a ton of practical advice about avoiding a specific injury for a specific body type for a specific age group for a specific…

That’s the definition of a prospect that values advice – they might feel almost alone and unique in their pursuits and desires.

And there’s a LOT of people that think their needs are unique.  That’s a WIN!

Watch this comprehensive Video to drill down even further to make sure you’re not starting a wild goose chase after an Info Product that’s Dead On Arrival.

Keep on Stomping!

Andy Jenkins

P.S.  The Prospect Incubation and Monetization Process technique I spoke about in my last newsletter is almost ready for release.  Check the blog or your email for it soon – it’s going to redefine how your business markets.  Seriously.

P.P.S.  I’m just hanging out on Twitter most days.  Come follow along!