Conversion Solutions (guts required)

Do you identify with any of the following statements?

1 – My conversion rate is lame.

2 – I’m not getting enough traffic or visitors.

3 – When there is a sale, the money that it brings in is lame.

In my last newsletter, I talked about “Pattern Interrupt” video marketing – essentially where you surprise the customer by creating a presentation that’s very different from what they were expecting.

Watch this video to see a brilliant example.

Using clever and creative video is a dynamite way to do it – but…

That’s just a small piece of the puzzle. What I’m talking about is the Total Universe of your Marketing process. And there’s a big chance that you’re bogged down in a typical sales funnel that’s preventing you from:

• Getting a TON of Traffic

• Achieving Conversion rates of 5%, 10% or more…

• And banking life-changing profits from your business.

When you Pattern Interrupt, you shake the customer out of their funk and cause them to give your message enough attention so that it become MEANINGFUL to them.

That’s the key to effective marketing – causing your message to become meaningful to the prospect at that time.

And in my 9 years of experience marketing products and services online – there is NO BETTER Pattern Interrupt than one that starts with your FIRST OFFER to a customer.

I’m going to be VERY Emphatic here – partly because I KNOW this works, and partly because it took about EIGHT years to figure it out.

– >What’s wrong with your cash flow is your FIRST OFFER to your customer.

Here’s a typical sales funnel:

You’ve got an AdWords campaign that drives your prospects to a “product for sale” page on your site.

You’ve got some Organic SEO Listings that drives a Web Searcher to your home page or some internal page where they click to find what they’re looking for – you make them offers to buy your product.

You’ve got Affiliates that drive their endorsed Traffic to some sort of squeeze page or offer page where eventually you will try to sell them your product.

Pretty Standard, right?

Well, I’m going to go on record and say that it’s weak.

Yes. WEAK.

No matter HOW GOOD your copy is, or how high your rankings are, or how fancy your landing pages or how awesome your products seem…YOU CAN DO BETTER if you’ve got the GUTS to give this a try:

The Prospect Incubation and Monetization Process (P.I.M.P. for short. LOL – Tah Da! I made PIMP work in a newsletter – TWICE! Woot woot!)

Incubation?

Consider what happens to an egg – like, a chicken egg and becomes a baby chick.

The egg is cradled in a warm environment for the duration of itsgestation period. Then it slowly hatches, and a chick emerges. Then the chick grows up and becomes a mature chicken.

Biologists and Farmers check me on this, but – I’m pretty sure that the Incubation Process is easy, deliberate, NOT jarring or aggressive, and happens naturally. The egg kinda lays there in a nice warm environment until it’s ready, then when they’re young, the chicks have the food brought to them by their mother.

Friend – your marketing funnel is NOT like this, is it?

Even if you just consider that you’re asking a person to spend REAL MONEY on a product makes it NOT Gentle. You’re asking someone that you don’t know and who doesn’t know you to spend a fair amount of cash on whatever you’re offering.

And the issue with “Opt-In” or landing pages to “get this thing FREE” (whatever “it” is) is that FREE (unless it’s done precisely) has NO Value to a customer, even though it’s a POWERFUL motivator.

So, what do you do? What can you do?

How can you remove the #1 thing that prevents sales to occur (BTW, it’s “Risk that is associated with $$$”) while STILL causing your customer to have some relevant financial value to your business?

You’ve got to P.I.M.P your sales funnel – and in my next newsletter, I’m going to show you exactly how I do it.

Here’s a hint – what if you could make your marketing – from AdWords, to Affiliate Offers to Organic Search – all the way to the landing page or sales letter or product offer page contain a Pattern Interrupt Message that was so powerful that you customer conversion rate triples, or HIGHER?

And then you could take advantage of the exciting truth that it’s 8 time easier to sell a “customer” something than it is a prospect…

See where I’m going?

This technique is so powerful that it is becoming the PRIMARY Prospect Incubator for ALL of my front-end offers. In my first true deployment of P.I.M.P, it turned $1.00 into $48.00.

Hello!

This next newsletter is going to take me a few days to write, but there’s a great video with Frank Kern explaining a portion of his OWN sales funnel, which has a reputation for being “Gangster” – I still don’t have a clever acronym for that yet, but the week is young.

Watch Franks Video – you’ll need to opt-in to get it. It’s worth giving your email address for.

Till Next time – Keep ON Stomping!

Andy Jenkins

P.S. Later in the week, I’ve got a 50+ minute video being released. It’s probably the best interview I’ve ever done on the sales funnel process. My hair is wacked, but so what else is new…

The problem is, Mike Filsaime did it with me, and the only way to get it (this video is less than a week old) is to join his email list. I’d do it.

Sign up for his list here and keep an eye out for the video with me mid week.

P.P.S Check out the Blog and follow me on Twitter!