Hope you've all gotten back into the swing of things
after the Holidays. I think we *finally* got the "Tornado
of Wrapping Paper" at my house cleaned up. 
I need to apologize in advance – this post will NOT be
100% content (but we'll resume that next week). But stick
around, I think you'll still like the "Free Line"
discussion below.
"The Net Effect"
In the meantime though, the reason this is not 100%
content is because I want to share with you some of the
exciting things we're doing with our premier online
marketing magazine "The Net Effect" to keep it the best
available, and be of more benefit to you.
If you read any of the 100% Content Friday stuff we've
sent you over the last couple months, you already know
about the quality and depth of the articles in our magazine.
But as we're about to go to press with Issue 16 (!), there
are a couple things you may not know about:
- We're ready to send TNE – the physical magazine -
anywhere in the world again. So if you're outside
of the US and Canada, you can now get your copy
delivered to your door (and we think there's really
nothing better than having that meaty magazine
right there in your hands.) - We're also creating Video Articles now for every
single article each month – with full animation and
voice over – so that the articles literally 'come to life'
on your screen - We're beefing up the magazine a lot too – Issue 16
will contain 14 articles from our world-class faculty,
and if you know TNE, there just aren't very many
ads to distract you.
Special Offers
We have a couple special offers of The Net Effect today.
The first is: you can get an annual subscription to TNE today
for a 38% discount on our per issue price and we'll throw in
an extra issue of TNE and our "Best of TNE" edition.
14 issues total for under $300 – hard to beat that deal!
Lots more information on that here.
Also, if you're not quite ready to spring for the annual
subscription, you can get your first issue of TNE for
just $1, and we'll STILL throw in that "Best of" edition
for you just trying it out.
The "Free Line"
You probably hear us talking all the time about "The
Free Line" or "Moving the Free Line".
If you don't know what that's about, it's really pretty
simple – basic psychology that many people use, but
only recently has it been explained and given a "name".
The idea is: give away your BEST STUFF to your
prospects for FREE.
Seems counterintutive, huh?
Ah, but then Human nature kicks in.
Your prospects think: "Hmmm, if they were willing
to give that great stuff away for FREE, imagine what
I'd get if I paid for something!"
And if you're in a competitive market, who do you think
your prospect is going to think of FIRST when it comes
time to buy?
If you've followed StomperNet for any length of time you're
very familiar with this without even knowing what we were up
to:
We did it first in the original launch of StomperNet over 3
years ago – gave away long videos in the prelaunch that we
probably could have SOLD for hundreds of dollars each.
We did it last year when we gave away Stomping the Search
Engines 2, which we easily could have sold for $1000 or more.
We did it in the Stomper 999 launch – giving away complete
courses from our archive to all the prospects that showed up.
And we've done it the last couple months in our Friday emails.
In every case, it's always been our Best Stuff.
And we do it because it's good marketing and it really works.
So be thinking about what YOU can give away -
what does the Free Line look like in YOUR niche,
and where can you move it?
From now on, instead of "100% Content", look for the subject line
starting with "[Free Line Fridays]" for more great articles from
TNE, and other awesome Free Line content we'll be sending you.
Looking forward to a powerful (free) 2010.
Best,
Brad
P.S. Reading Assignment: If you do not read another business
book this year, you have to read "Free" by Chris Anderson.
Although he doesn't name it the Free Line like we do in the IM
world, he clearly has his finger on the pulse of this phenomenon
(same guy that wrote "The Long Tail", so he's got creds).
