SEO

SEO Basic Factors

Posted on Dec 2, 2011 in SEO | Comments Off

On Wednesday, we covered some great tips that you needed BEFORE you started on your website. So what does your website need AFTER you covered those basics?

Some basic search engine optimization tips can help your website push higher on the page rankings. Yes, you may think you know basic SEO, but we all need reminders of how important it is to our business success. There may be some wonderful tips you may have forgotten or you may not have ever learned… like using the page numbers on web pages.  It surprises me that some websites still use the page number instead of name, yet it still happens.

And while you’re busy doing all the SEO work on the website, it becomes really easy to forget that search engines rank the pages individually as well. These little things may not be much by themselves, but together they add up to results that can really help your search engine ranking.

Avoid these 3 SEO pitfalls (before starting)

Posted on Nov 30, 2011 in SEO | Comments Off

By Michelle Chance-Sangthong

Greetings, Stompers! Let’s talk ‘pre-SEO’ strategies today, shall we? For many of you website owners, redesigning a website simply means putting a “new brand” on an existing site. You know, changing the colors, updating style and in the end, it looks new, but you really haven’t “changed” the site; you’ve simply improved its look.

In this article, we are not focusing on a site re-brand, we are going to re-visit specific “challenges” I’ve encountered on clients’ websites, and I will teach you a variety of ways you can avoid treacherous pitfalls in creating an SEO plan for an expired domain name or an existing website makeover.

When you’re beginning with a brand new site and brand new domain name, there is really nowhere to go but up. When you are redesigning a website, you could make some choices that may actually cause you to lose ranking if you don’t know that to look out for.

There are 3 simple goals when creating an SEO plan for existing websites or domain names:

- Preserve Site PR and Backlinks

- Protect Individual Page Rankings

- Increase Targeted Traffic

Scientifically Natural Keyword Building

Posted on Sep 30, 2011 in SEO | Comments Off

Everyone wants top results on search engines.  This is the big thing that I heard while at SEO Pro with Joel McDonald and our other experts.  It may be you or your clients.  The trick is getting the best results without getting banned.

You may have clients who want a site full of their favorite keywords, they don’t realize this is exactly how you get booted off search engine results.  Search engines have penalized over-optimized sites for years.  Thus your goal is to find that happy medium between the over-optimization and not enough keywords or “throw away” keywords.

You may ask “How do I find that keyword balance?”

Fortunately, Joel is going to explain how to find the right blend of keywords for you to build natural organic links and traffic.  Fortunately it is not as hard as it sounds, creating that right blend that will help you build links and search engine rankings.

Check out his “Scientifically Natural Keyword Building” you will learn how to find the keywords that bring in money making traffic.

Long Tail Keywords Can Grow Your Business

Posted on Sep 28, 2011 in SEO | 6 comments

By Joel McDonald

So you’ve identified your top keyword, and have outlined an SEO strategy so you can start ranking for that phrase… Great! Depending on the competitiveness of your keyword you can expect to get it to the first page of Google 3 to 12 months from now. Good luck!

Instead of putting all your eggs in one basket, what about a strategy that can start getting you profitable traffic as early as next week? It’s not going to be high volumes of traffic, but at least you don’t have to wait months and months before seeing a dime. You could, however, start seeing small profits from your efforts by next week. It’s called the “long tail” approach, and I’m going to show you how to accomplish this!

For those of you thinking low-volume search phrases aren’t worth the trouble, here is a little story about two blogging Realtors. It is inspired by an old favorite show of mine – “Newhart”.