by Ross Goldberg

You sit down at your computer and face the daunting task of figuring out how to attract more customers.

You write an article, record a video, and post to your blog. Then, you wait.

And wait. And wait…

A day or two later, you check your statistics and see that you got a whopping 16 visitors. This from hours of hard work, fighting through the process of creating content that you thought was going to kill it and bring in a ton of traffic for you.

Things like this happen all the time to (almost) everyone, at every level. Flops happen every single day, all around you.

When was the last time you saw a commercial that left you giggling over how terrible it was?

How many television shows get cancelled every year?

Thousands of goofy shirts will end up on the clearance rack only to end up buried in someone’s closet to be soon forgotten.

The funniest part is that this can easily be avoided. Your prospects are showing you exactly what they need to see and/or hear from you to become one of your most valued customers. All you have to do is figure out how to “see” what they’re revealing to you. This is where I come in.

Let’s review the possible reasons you aren’t getting the traffic you wanted.

1. Your content is boring.

When was the last time you actually had fun creating content? If you can’t remember, then you’re definitely doing it wrong. Marketing isn’t boring and if you aren’t having fun creating it, your prospects probably won’t enjoy reading it.

It’s one thing to educate people about what you sell, but it’s another thing entirely to do it in a way that puts people to sleep.

Before I dive too deep into this one, there’s another problem that’s fixed with the same solution…

2. YOU are boring.

If your content is boring, it’s not going to do well for you.

If you are boring, it’s going to be an uphill battle for you for the entire length of time you’re in business.

Everything you do online is marketing. Everything.It doesn’t matter if you’re tweeting about your kids, if you’re not showing who “you” are in the right light…you’re going to lose the interest of your prospects. No matter what you’re selling, the key to attracting decent people is matching your message to your market.

How many bloggers out there (the successful ones) have little or no personality? I can’t think of any. They stand up for what they believe in, they focus on the needs of their readers, and they force their message out with their voice from one side of the Internet to the other. Social media has given the power back to the entrepreneur to swipe the attention from the Wal Mart’s and Best Buy’s of the world.

Take a few minutes to Google some successful bloggers: Gary Vaynerchuk, Perez Hilton, Robert Scoble, John Chow, Shoemoney, and Darren Rowse.

Here are the things to pay attention to:

• How are they interacting with their customers?
• What are they talking about  that isn’t work (For instance, John Chow is obsessed with food ?
• Why do you think they act the way they do? How does it impact you as a reader?

Bonus - What methods of content distribution and syndication are they using (go a few pages deep to find new sites you aren’t using)?

Now, take a good look at your marketplace. What isn’t being done right now by your competition? Pay special attention to the market leaders. Do they have boring E-Commerce sites that have no personality? Check out where their links are coming from and look at the content they put out. Are they boring? If so, all you have to do is put out a touch of personality, have fun and you’ll soar past the competition with ease and take the attention of prospects.

Last but not least, I have this concept that I refer to as “The One Question” that can dominate a marketplace with a single piece of content. It’s based around the idea of answering the question (there may be more than one) that your audience is already asking themselves.

Finding the question can be done easily on Yahoo Answers (look for questions, not the answers), niche forums, and blogs. Simply answer the question with the content you create.

3. The wrong place.

If you’ve done the steps above, you should be ready to create some content that will rock. That brings us straight to the next mistake that people make all the time. When creating great content, the next step is to put it out!

There are dozens of ways for you to put your content out there: articles, videos, press releases, blog posts, podcasts, forums, etc…

The problem is that most people don’t put those pieces of content in the right places.

Here are the “must use” sites for each different type:

• Video – YouTube, MetaCafe, Viddler, Revver, Dailymotion, Blip.TV
• Podcasts – iTunes (must be done from inside of the iTunes software), Podnova, Podcast Alley, Odeo.
• Articles – EzineArticles, GoArticles, ArticleDashboard, Articlesbase, Searchwarp.
• Social Bookmarking – Digg, Stumbleupon, Reddit, Delicious
• Press Releases – PRWeb, Webwire (to get insane results, pay for a $19.95 upgrade).

While the sites above are important in general, there are also niche-based sites that are attracting only your potential prospects. And that’s okay. Do a Google search for your main keywords combined with words like form, article directory, video site, etc…

4. You’ve Mistyped.

An obvious problem is if you can’t figure out basic grammar or how to write in a way that your readers can understand and absorb, but that’s not what we’re talking about here.

What I mean by “mistyped” is this. Most marketers aren’t matching their message to their audience in the format that they deliver it! Do you know your demographics? If you don’t know the average age and sex of your consumer, it’s going to be very tough to match the type of content you put out to your potential customers. (In other words, you need to figure this out.)

To find out this information put out a simple survey to your customers and motivate them to take the survey by offering something cool. A coupon, a teleseminar, or a new report is plenty to motivate people to spend a few moments of their time to give you this important data. Even better, ask them if they would prefer to get content from you in video, text, or audio format.

If you want to be really smart and save yourself some time, simply put out all of your content in each of the three formats above. While it’s not impossible to find the best way to reach your audience, it is impossible to reach ALL of them unless you deliver content the way they want it. Even if it’s 5% of your audience that listens to podcasts on the way to work, 5% of any audience can equal big bucks if you become the obvious choice in their minds when they think of what you sell.

5. The 1 Hit Wonder

Are you a statistics junky? Do you check your email every three minutes to see if another sales notice has rolled in? Most of us do this all the time, yet most miss out on some of the most important statistics.

With Ezinearticles.com, they have a detailed statistics panel that you can use to see the effectiveness of every single article you release onto their site. It tells you how many views you get, how many clicks you get, and how many times that publishers have downloaded your article.

What’s the value in these numbers?

It’s very simple.

While we’re all smart enough to figure out how to write good content, only the reader can indicate how good it really is. Those statistics show you exactly which articles are performing the best and which give you the ability to take further action based upon how it performs for you.

The one hit wonder syndrome is when you’re focusing on one specific type of content distribution for traffic and/or link building (which is foolish).

(By the way, this could be a video, press release, or podcast. The type of content makes no difference.)

Any time you have a piece of content perform better than others, that’s the perfect indication that your audience loves it and wants more!!!

Develop a marketing campaign around whatever pieces of content perform best for you. Remember, you cannot decide the way that people want to receive your content…they do. If they love an article you’ve written, create a video series based on the same idea. Write a press release to announce this video series. Create a podcast on the same topic or a variation that makes sense.

Now…go fix what’s broken.

Of the five things above, I guarantee you’re doing at least three of them. It’s time to analyze what you’re doing, figure out what’s wrong, and start doing things the smart way. Your prospects will thank you – with their credit cards.

5 Stealth Tactics to Improve Traffic on a Shoe String Budget

by Nicole Munoz

FLV

Stompernet Blog

It’s Your Front Row Seat to StomperNet
LIVE 8 – Without Leaving Your House!

StomperNet LIVE 8 Keynotes
All 14 Videos Now Available For Instant Access

For 3 jam-packed days, almost 700 people were riveted to their seats by the best lineup of the year. And they took notes, copious notes. One after another, presenters from around the world took the stage and enthralled the crowd of information-thirsty entrepreneurs and Internet Marketers.

This video requires the latest Adobe Flash Player version, update your flash if you can’t see video.

These speakers, some of the brightest marketing minds on the planet (including our vaunted StomperNet Faculty) were handpicked by us to talk about topics that ranged from “How to Get Super-Affiliates to Promote You” to “How to Make the Most of Twitter”.

If you were there, you know how it went down. If you weren’t, here’s your opportunity to get all of the Keynote Addresses for StomperNet LIVE 8 (and we’ll throw in a month of StomperNet Elite membership to boot!) Either way, don’t miss this limited time offer to get a front row seat – without leaving your house!

With the LIVE 8 Keynote Special Edition DVD You Get:

• INSTANT ACCESS to ALL 14 of the LIVE 8 Keynote Presentations
• The full DVDs of all 14 will be on their way in the mail shortly
• PLUS – 30 Days Full Access to StomperNet (a $797 value)

Stay Out Front with over 20 hours of cutting-edge, no-pitch training from the top Online Marketing minds on the Planet – AND a month of access to StomperNet

All for just $399!

You’ll have immediate access to the Live 8 Keynote Presentations right after you order – that’s over 20 HOURS of pure content about the things that the top folks in the game have on their minds right now.

Then, in the next 30 days, those presentations will also be shipped to you on DVD, so you’ll have them forever!

During your 30-day Elite StomperNet Membership you can:

• Train yourself using our 1,400 videos and audios on all of the cutting-edge Internet Marketing topics that our faculty covers.

• Can join Faculty Office Hours, where you can ask your Burning Questions about your business or your site to the top SEO, Conversion, Analytics, Social Media, and Business Building experts around!

• Answer almost any question about Online Success from the over 200,000 Forum posts

• Work with one of our Professional Coaches to ensure you start on track and STAY on track to achieve your online goals.

Check out who spoke at LIVE 8, and what they talked about:

Jeff Johnson

“How To Get Super Affiliates To Mail Your Stuff” by Jeff Johnson.

• Who better to explain what motivates affiliates than a super affiliate themselves?
• Reveals some helpful tips and insights from his own personal experience as an affiliate .
• Shows you how to get better results from yours.

Dan Thies

“Six Things You Must Know To Survive in Online Marketing” by Dan Thies.

• A veteran heavy hitter in the SEO world who’s known around StomperNet as “THE keyword research Guru”.
• Dan Thies shares the most important things that you need to know about Online Marketing.
• Learn from his long-time experience and secure your place online.

Russell Brunson

“Taking your Business to the Next Level” by Russell Brunson.

• Go “behind the scenes” and look into a business that generates 8 figures a year in online sales.
• He shows you the little tweaks and changes that helped him jump from 6 to 7 to 8 figures in revenue.
• What could those changes do for YOUR business?

James Shramko

“Affiliate Pounce” by James Scramko.

• James Schramko tells you not to expend time and effort until you KNOW that your niche is profitable and sustainable.
• Learn how to identify profitable niches and the products that satisfy the needs of those niches.
• Learn about strategies and automated profit systems for affiliate marketing, list building, SEO, and traffic generation.
• James introduces you to ‘Affiliate Pounce’!!

Brad Fallon

“Create Massive Leverage with Mafia Offers” by Brad Fallon.

• CEO of StomperNet.
• An active member of an elite Mastermind Group of CEOs, Brad takes you to the top of your business.
• Learn how to successfully fulfill a role in your own company that will allow it to grow rapidly- beyond what you thought possible.

Paul Colligan

“Social Media Roundtable” by Paul Colligan.

• Join Web 2.0 Expert Paul Colligan, as he dives into Media and Web 2.0.
• He’ll challenge everything that you think you know about media for Web 2.0
• Once and for all, learn how you can do it the right way- to maximize your profits.

Dan Hollings

“Twitter Twenius” by Dan Hollings.

• Think you know Twitter? Well, grab hold of your cranium because you’re about to undergo an intensive Twitter brain transplant with Twitter Twenius, Dan Hollings.
• Dan will uncover things like: how to build not just followers, but “listeners”.
• Using Twitter can be your 24/7 TV channel driving never-ending targeted traffic.
• Creating viral testimonial engines, automating without the annoying robots.
• Repurposing content for perpetual social marketing.
• Yes, you’ll move at the speed of light as Dan reveals the E=mc² of the Twitterverse.

Andy Edmonds and Dave Bullock

“Split Testing” by Andy Edmonds, David Bullock, and Rodney Trotter.

• That which cannot be tested cannot be improved”.
• In this presentation Andy Edmonds, Dave Bullock, and Rodney Trotter explain the value of split testing on conversion.
• Provide an outline of Taguchi testing.
• And also give a preview of an amazing new StomperNet split- and Taguchi-testing tool!

Ross Goldberg

“Where are your New Customers Hiding?” by Ross Goldberg.

• Learn the psychology of your customers.
• Learn a proven and effective way to market: covering every possible avenue to reach customers.
• He shares a system that can be easily implemented and that generate measurable results, within a week.

Leslie Rohde, Jerry West, & Dan Thies

“SEO Triple Play” by Leslie Rohde, Jerry West, and Dan Thies.

• Watch these three put on a stellar presentation (they’re also known as the “SEO Triple Threat”.)
• Here are three of the deadliest SEO experts in the WORLD together in one place, and with one common purpose: “To change the way these people think about SEO forever and destroy ALL the misconceptions that are making them fail again and again…”

Scott Hallman

“The Windfall Profits Workshop” by Scott Hallman

• Scott is known as the ‘Master of Implementation.
• Learn his rapid growth success practices.
• Modeled from leading global firms.
• Shows you how those same practices can be applied to your business.

Joe Polish

“Time Management Marketing” by Joe Polish.

• Entrepreneurs constantly reference mastermind groups as one of the most useful tools for enhancing their success.
• Learn about the Genius Network Mastermind group, a marketing brainstorming group for highly successful entrepreneurs.
• You can supercharge your success with a mastermind group.

Mike Koenigs

“12 Mistakes Most Online Marketers Make” by Mike Koenigs. (Traffic Geyser)

• Learn about how to get explosive results with online Video.
• Recognizes 12 Major Mistakes that you might be making.
• Watch how you can use content syndication techniques and strategies to revolutionize the way you grow your online business.

Don Crowther

“Increase Your Traffic By 25% in 90 Days Or Less” by Don Crowther.

• Are you intrigued by the power of social media, but concerned that it would require huge time investments and generate little return? That’s all about to change!
• Learn a simple, proven system that: can increase your traffic by 25% or more in 90 days or less;
• Is easily executed in just minutes per day .
• Positions you as an expert so that other people turn to you as the premier source for information and products.
• Generates significant increases in search engine positioning and profitability.

With the LIVE 8 Keynote Special Edition DVD You Get:

• INSTANT ACCESS to ALL 14 of the LIVE 8 Keynote Presentations
• The full DVDs of all 14 will be on their way in the mail shortly
• PLUS – 30 Days Full Access to StomperNet (a $797 value)

Stay Out Front with over 20 hours of cutting-edge, no-pitch training from the top Online Marketing minds on the Planet – AND a month of access to StomperNet

All for just $399!

Stompernet Blog

These students make $12,704,367 a year.

It’s a bold statement, I know.

Affiliate Classroom 2.0 from Anik Singal and his team at Lurn is generating a lot of buzz this week – and I think that for the 70% of you reading this that don’t have your own online business:

You’re going to want to check this out.

Anik’s company, Lurn, has already trained over 51,000 people (just like you) to become successful affiliate marketers so they can escape the 9 to 5 rat-race and join the internet elite.

Affiliate Classroom 2.0 was built from the ground up to have everything you could need, and not JUST world-class training.

We’re talking about specialized, exclusive affiliate tools that took hundreds of thousands of dollars to develop – and they’re included.

Training is one thing – but training will never MAKE you take action.  Tools are what get the job done.

PROOF: Ask any person who says they are an online marketer what the most valuable thing in IM is, as far as money in the bank.

9 times out of 10 if they name a course, they are probably not a super affiliate.  If they name a TOOL – you know they are hands-on, and believe me, they are getting PAID.]

Now here’s the part I like the MOST:

You can try out the course for $1 and you get this arsenal of affiliate power-tools completely at your disposal:

1. Little Tracked Link
2. Site Rank
3. Traffic Tracker
4. Google Match Type Tool
5. Key Phrase Multiplier
6. Long Tail Keyword Generator
7. AdWords Ad Writing Tool
8. Typo Generator
9. Geo Keyword Generator
10. PPC ROI Calculator
11. Keyword List Cleaner
12. Datalocker

If you’re a successful affiliate, just the names of those tools should have you drooling.  If those titles are full of “jargon” to you, don’t worry, because all the training and information you need is included.

For just a buck, even if you’re already trained as an affiliate marketer, you can’t get your hands on tools like these for HUNDREDS of dollars elsewhere, much less $1 right now.

Get these tools and start making money right away.

Here’s a stat Anik shared with me: Over 50% of Affiliate Classroom students reported a 23% increase in business.

I believe it, because this program is designed to help you get up and running as fast – and as easily – as possible. Every detail is calculated and nothing is left to chance.

If you’re trying this stuff out and you’re not sure if you’re doing it right – if you’re working at it and not making any money…

Stop struggling and check it out. This might be the $1 that changes your life.

Brad Fallon
CEO
StomperNet

P.S. The cost is only $1 for you to try and they’ll give you complete access to over $180-a-month’s worth of tools for you to utilize.  Seems at least worth a visit if you’re reading this and aren’t making any money online yet.

Stompernet Blog

Quickly and Easily Generate Real Unique Content With This Free Tool!

One of the things I tried to do this past weekend at StomperNet LIVE is try to get a feel for what our members and subscribers are struggling with.

And there’s one thing that I heard over and over and it’s the problem of finding fresh content. The fact is simple - you need it! And lots of it.

That’s why I’m excited to show you this free content tool.

Trust me, you’re going to need something like this eventually, so better to add it to your aresenal now that it’s at 100% discount off the normal $300 price tag. Duh, right?

Fresh content is the food that the search engines want in their indexes.  Fresh content is what your potential visitors are dying to get more of.

Whether it’s on your own site, or you’re putting your content elsewhere to get backlinks, you need it.  If you want people to click and to buy, you’re going to have to show them *something* worthwhile.

But before you go thinking that you don’t need something like this, I want to really make sure you understand – LIVE 8 had over 500 people attending. There were a few common threads to all the discussions, but one in particular popped up all over the place.

-> During one of the site reviews, instead of getting tips on how to improve his website, the audience bombarded the site owner with questions about his product – a content solution.

-> Several of our speakers talked about how they solved the “fresh content problem” in their own businesses, often at extravagant costs both in money and in man-hours.

-> Lots of the Partners exhibiting in the StomperNet Advantage Pavilion offered all kinds of solutions to the problem, too.  If there’s enough of a market to support competition, it’s a real problem.

See a pattern there?  Think about this:

PPC landing pages, minisites, squeeze pages, review sites…

…there’s no working online business model that I know of that can make any money without quality, relevant content.

It’s pervasive, and EVERY online business owner WILL face it.  It’s not a matter of “if” but of “when” you will start running out of content.

You can’t just steal someone else’s no matter what some black hats may tell you.  And you can’t just pay some cheap freelancer if you want quality – when it comes to writing you tend to get what you’re willing to pay for.

But the sad fact is that if you’re just starting out, you’re going to need the content well before you’re going to be able to afford it.

For most people, that means you’re on your own, and your success pretty much depends on how much content you can churn out, and how fast you can keep it coming.

That’s why it’s so great that I can send this to you today.

2,483 people already paid $297 to access this. StomperNet members have enjoyed an “Advantage” discount on this product for a while and it’s proven to be a recommended favorite over and over again.

But today, it’s yours free (no strings at all).

If you know me (or met me at LIVE you know that I’m kind of a nut for new gadgets and tools that can help me make more money no matter how much they cost.  Well this one was worth every penny of the full price people have paid in the past.

Yes, I really did download this last night and messed around with it for a while.  Guess what – I sent the link out to my staff, too.  It’s that good, and I bet you’re going to be as excited as I was when you try it out yourself.

~Brad Fallon

P.S. Don’t forget to leave a comment here on the StomperBlog and let me know if you like the stuff I’ve started sending.  I promise there’s tons and tons more free content and tools coming, so the feedback really helps us find the things YOU really want.

Just like we did above.

Stompernet Blog

Click here to watch a video that will teach you to swim against the CPA current and profit from everyone else who is going with the flow.

CPA (Cost Per Action) is a hot topic in the internet marketing space right now, and it doesn’t have ANYTHING to do with accounting.

(We got a TON of comments on the previous blog post we did with my Mike Filsaime interview about CPA marketing, just this past weekend.)

This is exactly what the landscape looked like when PPC hit big before people had even heard of a “Google Slap”.  I think that just like PPC, the early adopters are going to get the biggest slice of this pie.

But today I want to tell you about someone else who is using CPA networks in a really unique way (that no one else is talking about yet).

That’s why I think that it’s important for you to check it out even if you’re not going to take part in the CPA gold rush that’s happening right now.

See, that reason is that when everyone zigs, this guy went out on a limb and ZAGGED instead.  And being the fish that stands out of the school is paying off for him.  Big time!

He’s been quietly making $25K for a 1 day consultation to teach people how to stop “pushing” traffic to sites the way your or I have done for so long now.

Instead, he’s showing how to get people to send you THEIR hard earned traffic by leveraging the power of the CPA networks and the never-ending flood of CPA affiliates that grows literally hourly.

Think about it: You have the best affiliates in the world using CPA networks to find offers.  You have a ton of smaller but extremely enthusiastic affiliates that are ready to hustle.

Massive Traffic with:
– No PPC Skills
– No Search Skills
– No Lists!

And don’t think that this is complicated or has a steep learning curve. Most likely, you’re already able to do everything that you’ll need to.

If you can make one or two webpages to drive all the traffic to, you’re set.  He is leveraging the buzz in the market in order to put that eager, free workforce to work building HIS business for him.

But you don’t need to pay his $25,000 consulting fee because today, he’s teaching you how to do it totally for free.

Seriously. See it for yourself here, and you’ll be convinced too.  He’s not leaving anything out.

It’s a looong video, but that’s good.  It’s not just a little short tease like most of these things have been lately.  It’s good to see solid material being put out by people who walk the talk.

So watch this video TODAY when you get a chance.  I think you’ll really like it. And I think it’s a great example of how if you you can look at a market and see opportunities for growth that no one else can see because they’re following the hype of the herd.

~Brad Fallon

P.S. I would love to hear what you think of this, and if you’d like to see more.  Like I said, you’d have to have been living under a rock for the past couple of years to not know about CPA, and it’s only JUST NOW opening up to the “little guy”.

Leave us a comment below and tell us what’s on your mind.

Stompernet Blog

When you use video for marketing, you can probably double any video’s conversion rate just by altering the way it’s DELIVERED to your viewer.

The length of a film should be directly related to the endurance of the human bladder.

~ Alfred Hitchcock

Yep, there are LOTS of different opinions about how good filmmaking works. Some are worth listening to.

And some….

Cinema is a matter of what’s in the frame and what’s out.

~ Martin Scorsese

…are not.

When it comes to using video for Internet Marketing, you don’t need to listen to an opinion - you can test.

And here’s a technique that I’ve tested so much that I’ve STOPPED Testing. ‘Cause it works every time.

Sometimes I use video to get traffic – sometimes I use it to generate discussion, and sometimes I use it to get subscribers.

THIS is about getting SALES – Lucre-Cash-Money.

And of course, you’re going to learn about it by watching a…

…Video.

The Take-Aways and Action-Items start at about 5 minutes and 14 seconds into the video – so have a notebook handy.

And BTW, this is NOT complicated. In some cases, it’s as easy as changing the word “web site” in your copy to the word “blog”.

Watch the video here.

Until Next Time,
Keep Stomping!
~Andy Jenkins

Stompernet Blog

Here’s the Step-By-Step Sales Conversion Process that I promised.   I decide to make a video so I could really drill down into exactly how I nearly TRIPLE conversions (Screen Shots Included).   It’s very visual, and each step is shown — along with real world examples and statistics.  It’s on the Blog – No Opt-In Required. Totally Free (AKA “In Da Klerwb”).  There’s also a BONUS Video that you can get (also no Opt-In) where I spill my guts.  The Topic is “How to turn a $1.00 transaction immediately into $48.00”.  Here’s what people are saying about JUST the Bonus Video…

Stompernet Blog

This Video will keep you from wasting a TON of time.

Are you unknowingly setting a trap for yourself with accidental marketing mishaps?

Because before you decide to create and sell ANY kind of information product, it needs to pass these 3 tests:

1.    Do the prospects in the niche your creating your product for have a Strong and Driving Emotional need?

Meaning, do they REALLY want a “thing” BADLY?  Desire can come in many forms as well either FOR or Against something. One of my favorite lines from the TV show West Wing was from the character Toby who said “I hate those people with the heat of a Nova”…  I think he was talking about some political party.  Heh. (Cause we both know they all suck rocks.  Anyway…)

Does your prospect have “Heat of a Nova” desire?  Either for something or against something?

If they do, you’re on the right track.

2.    Can you drill down into your niche to a fine, granular level?

• A LOT of people like golf.  Golf is a pretty broad topic.  But you can drill WAY down into it?

You could, for example gain a foot-hold (no pun intended… well…) in the golf industry just by talking about Orthopedic Golf Shoes.

You could gain traction in the golf market just by talking about the “X-Out” golf balls that you can by cheaper than the fancy golf balls.  Like a type of Golf Ball is gonna help your score any.  Whatever.

• A LOT of people like timepieces – you know, watches.  Just for a moment, think about how many different styles and brands of watches you can see the next time you go to a public place.

The number is HUGE.  And being a “Focused Expert” is always the easiest and fastest way to gain authority in a marketing-place vs. being a “Generalist”.

For example, StomperNet covers a wide range on Internet Marketing Skills, but we specialize in Traffic and Conversion – that’s’ what got us started and it’s how we market.

Drill Down friend.

3.    Do they Value Advice?

Here’s a question:

Are you going to try to tell a transmission mechanic how to repair a torque converter or are you going to try to show a distance runner how to avoid shin splints?

The professional Transmission mechanic has already got a repair manual and a set of tools.  What do they need you (or your information) for?

Having said that:

How many professional distance runners do you know?

See what I mean?

A Distance Runner, almost by definition, is an amateur.  They do it for fun, for fitness, because they hate themselves (can you tell how much I enjoy running?)…

…and while there’s lots of tools (shoes) and accessories (clothes and distance measuring devices (aka –“pedometer” – See?  I do the research so you don’t have to baby!)…

… there’s probably NOT a ton of practical advice about avoiding a specific injury for a specific body type for a specific age group for a specific…

That’s the definition of a prospect that values advice – they might feel almost alone and unique in their pursuits and desires.

And there’s a LOT of people that think their needs are unique.  That’s a WIN!

Watch this comprehensive Video to drill down even further to make sure you’re not starting a wild goose chase after an Info Product that’s Dead On Arrival.

Keep on Stomping!

Andy Jenkins

P.S.  The Prospect Incubation and Monetization Process technique I spoke about in my last newsletter is almost ready for release.  Check the blog or your email for it soon – it’s going to redefine how your business markets.  Seriously.

P.P.S.  I’m just hanging out on Twitter most days.  Come follow along!

Stompernet Blog

Sometimes a loss leader can be risky - but is it worth it?

A Loss Leader is one of the more powerful brand building strategies that any business can employ.

And statistics, for what they’re worth, usually bear out that you’ll always earn more money per customer AND create a larger customer base if you’re prepared to sell a product for no profit, or even a LOSS in order to create a relationship with a customer.

But it’s Risky.

It’s Risky for a few reasons:

1 – To sell at no profit or a loss means that you’re sometimes selling low-value stuff.

Right? You’ve seen the Big Box Retailers offer crazy deals on low-end electronics in order to get people in the door. The problem is, the offer is usually “LOW END”. And the customer experience that follows doesn’t, shall we say, build the most loyalty.

2 – Also, it means that you MUST have a system to follow up with those new customers – meaning, you need to be ready to walk them up the “Ladder of Intimacy” to create future sales.

“Ladder of Intimacy?” Picture one of those A-Frame Ladders. You’re on one side and your customer is on the other.

At first, you’re far apart and low on the ladder – meaning, you’ve offered SOME value, and you’ve only asked for a LITTLE bit of a financial commitment for it.

The trick is getting them to climb that ladder. Each rung is a more expensive offer, but it also brings YOU closer to that customer because you’re providing MORE value as you climb together.

Sexy, eh?

The problem there is, the first thing you’re offering (because you need to keep it inexpensive for cash-flow reasons) is also probably of lower value to the customer.

There’s the rub.

What if you could invert the ladder? What if you could deliver AMAZING value for a low price, and begin your relationship with your customer in a place where they are already confident that doing business with you will result in great things for them?

So, if you’ve ever asked why StomperNet makes free videos to promote its new products, the answer comes from customer comments like this:

“If this is what you are GIVING away, I can’t imagine how good the stuff is that I get when I buy”.

WIN. Profound WIN.

And it works, every time.

This Video is a text book example of how to structure an Inverted Ladder.

In one of my last newsletters, I de-constructed and reverse engineered Frank Kern’s Mass Control Video – it was very well received for one very important reason:

“SHOWING” details, not “Telling” Details.

It’s one thing to TELL YOU how to do something, it’s another thing to SHOW YOU what it looks like, then talk about it why it works after.

This is the definition of Kinesthetic Learning. See it, Understand it, Do it. And it’s why Medical Schools employ that kind of education – because it’s CRITICAL when you’re saving lives.

So, check out the video, and come back here to StomperBlog.com and tell me what kind of VALUE Propositions most appealed to you.

Thanks!

Andy Jenkins

P.S. Here’s the Video Link again.

P.P.S. Next week, it’s all about SEO here at StomperNet….

Advanced SEO, that is.

Stay tuned for a Video from SEO Expert Leslie Rohde. He’s gonna tell you why LSI is lame.

Yes. Lame.

(I love causing trouble).

Stompernet Blog

Two things, if you please:

1) Mass Control Bye Bye

2) Search Engines are Good, but Goofy.

Mass Control 2.0 “Bye Bye“

This launch was so good, I’ve simply GOT to reverse engineer it (like I did with Frank’s 2^nd video) and create some checklists for people to evaluate their own marketing processes because…

Frank set a new standard, and I think and it needs to be memorialized…

..and then copied.

Mr. Kern, if you’re reading – congrats pal, I learned a LOT and the system is ninja.

My “Gonzo” bonuses for MC 2.0 are here, and the last handful of Mass Control 2.0 systems are available here.

I wonder what the High School Guidance Counselor that said “Frank, think hard about a public sanitation career” is thinking now.

For that matter, what would your High School Guidance Counselor say to you – if they met you today?

Heh.

Search Engines are Good, but Goofy.

Have you ever been DREADING being on receiving end of a phone call or email or letter?

And then… you get it, and it turns out to be… Okay.

And every once in a while, the news you get it is of the “BOOYA!” variety.

That’s what’s about to happen to you.

The State of the Search Engines

I’ve gathered up Leslie Rohde, Dan Thies, and Jerry West to create a

“State of the Search Engines” series of audio podcasts.

So, shut off CNN, or FOX News, or whoever is filling your day with fear and poison, because:

We’ve got “BOOYA!” news about Search Engine Optimization.

BTW, these podcasts will be free.

We’re just finishing up the last of the topics that we’ll cover – but before we go into audio production, I wanted to ask you if you had any questions of your own, or suggestions for hot SEO topics.

If you do, just help yourself to the comment box at the bottom of this very page.

I’ll post the release dates shortly.

Andy

P.S. Never one to mince words… I laughed pretty hard when I got this email:

“Dear Recession,

Suck it.

Sincerely,

Frank Kern – Mass Control 2.0“

P.P.S. This is why I don’t listen to the news anymore:

“Wall Street indices predicted nine out of the last five recessions!”

(BTW, the dude that said that won a Nobel Prize)

Stompernet Blog