Grow Your Business with eBooks, Part 2

Posted on Sep 9, 2011 in Conversion, Marketing | Comments Off

All too often we get caught up in “old sayings” that no longer apply. Like “everything that has been said has already been written”. That may have been true in the 15th century, but since that quote came into use the entire Universe has completely changed. Ideas have been dis-proven and even the mindsets of entire nations have been forever altered.

So now is the perfect time to write. We’re at the dawning of yet another evolution of the Information Age, where eBooks and Special Reports can carry more weight than ever. If done right.

Continue to learn how to do it right in Part 2

Grow Your Business with Ebooks, Part 1

Posted on Sep 7, 2011 in Marketing | Comments Off

By Suzanne Roese, StomperNet Coach

As the first in a two-part series on creating ebooks as a way to grow your business, this first part of will cover the basics of why you would want to create an ebook, and how to create one. The second part of the series on Friday will cover how to self-publish, and how to make having an ebook really pay off for you and your business through several different opportunities and options!

Why Would I Want to Create An Ebook?

There are several really good reasons to create an ebook for your business, but for the sake of this article, I’m going to focus on three main reasons.

1.  It Adds Credibility to You Personally

When you have an ebook available on your website, as well as on Amazon and other online bookstores (you better be thinking big if you’re going to go through the trouble of writing an ebook, but we’ll talk more about that in Part 2 next month), congratulations! You have established yourself as an expert in your field. You’ve also instantly raised your credibility. Put yourself in the shoes of the customer who is visiting several websites or even just looking at the meta description in an organic search. They see you listed as “Author of (Make sure your title has a relevant keyword)”. BAM…instant credibility! You are the expert. You are the person they will trust.

Video Articles Get You Links and Traffic

Posted on Aug 31, 2011 in Marketing | Comments Off

by Mike Stewart

I never understood why, when the Internet first appeared on my radar, that when people look things up online…it was called “traffic.”

It’s not that I was exactly new to the marketing game. I owned and operated a successful recording studio from 1979 – 1999, producing advertising for radio and television for video producers and ad agencies in Atlanta. I worked for all kinds of clients. I created national, regional and local advertising for viewers and listeners of radio and TV.

When I first experienced the Internet, it – at first – seemed similar to radio and television. It was new broadcast medium, like radio was in 20’s and TV was in the 50’s. Except that the Internet is the most powerful broadcast medium ever created…

Success Secret: Build a Strong Personal Brand

Posted on Aug 17, 2011 in Marketing | Comments Off

By Jorgen Sundberg

Would you like to effortlessly attract more customers, business opportunities or even a new employer? How about being able to increase your fee or salary? Pick and choose what projects and what people to work with?

The solution is to have a strong and magnetic personal brand. I am sure you have heard about it, but today we’ll look at what it is exactly. Before we do this, however, we have to start with the origin, which is the brand.

What is a brand?

A brand is the unique experience that people remember about a product or service. We are all surrounded by products and services every day, and some of them are very similar – you try distinguishing Coke from Pepsi in a blind test. The reason marketers make use of brands for their product is so they can differentiate their brand from the competition.