Featured

This Week In StomperNet, January 30, 2012

Posted on Jan 30, 2012 in Featured, This Week in StomperNet | Comments Off

Your business does not stop changing. It evolves, as do your needs, your customers’ needs, the marketplace and many other variables. As a business entrepreneur, you can understand how and why your business continually changes. But just like your business, you really should not be surprised when search engines change… along with your rankings.

Search Engines change as the people searching for information demand better quality content and better results. Search Engines want to provide the searcher with the websites that match the search the best. Thus the algorithms change to fit those demands. Obviously, the SERPs (Search Engine Ranking Pages) change with the algorithms.

But what does all this change have to do with your website?

SEO is a never-ending process. Unlike your website appearance, which may be “set it and forget it” for a couple of years, you shouldn’t do that with optimizing your website for search engines. Getting and staying on the front page, especially the first position on the SERPs, requires constant work. Not only are the search engines changing…

This Week In StomperNet, January 23, 2012

Posted on Jan 23, 2012 in Featured, This Week in StomperNet | Comments Off

If you think blogging is only for bloggers or personal journals, then it’s time to adjust that thinking. When it started, blogging may have been simply that, but blogging has changed significantly over the years. Today, having a blog is really a required part of a successful website, and provides a solid foundation for good SEO practices.

The change has been subtle but noticeable. SEO; Search Engines Optimization, means providing search engines with new content.  And providing a constant stream of new content is a MUST if you want to be ranked in the SERPS.

But building new pages is not fun with HTML, yet blog programs like WordPress.org have made creating pages as simple as writing in your favorite document program. You can add pictures, add SEO make changes, or easily add different elements to create a webpage that is appealing.  The days of waiting for your web designer to add your updates have gone by the wayside with the addition of a self-hosted blog.

Thus WordPress has become the ideal CMS; content management system, for updates, including many social media interaction aspects. The powerful combination joined with your expertise, knowledge, and plugins is why you want a blog as part of your SEO routines.

However, if you are a wise business owner, or if you simply don’t have the time (or know how to) do all the SEO by yourself, then leave the SEO to the professionals. If that is you, then you don’t want to miss our upcoming webinar on Wednesday. Imagine having a WHOLE team of experts taking care of your all of your Search Engine Optimization needs. Thus, leaving you the sorely needed time to focus on blogging or other business needs.

This Week In StomperNet, January 16, 2012

Posted on Jan 16, 2012 in Featured, This Week in StomperNet | Comments Off

With all the activities and festivities of last month, you might have lost focus on your business. Or maybe it’s all the bright shiny objects, and newest tricks and techniques that distract your focus on your business. Obviously, to truly succeed in the marketplace your business needs your focus.

With all the tasks that need your attention, it’s easy to become distracted and lose focus. However, staying off focus too long can be very damaging to your business. Even focusing too long on projects that may help build your business can also be damaging if you are focusing solely on them rather than on your actual business. As a busy entrepreneur, getting distracted almost seems to go hand in hand with this market.

To be focused is to grow towards your end goal, not veering off on differing paths. With proper guidance, you can enhance your leadership focus, which help your team stay on target and your end goal as well.

This Week In StomperNet – January 9, 2012

Posted on Jan 9, 2012 in Featured, This Week in StomperNet | Comments Off

.

As mentioned over the past several weeks, traffic to your site is essential. But once you have traffic to your site, converting that traffic is even more important. You need those visitors to be consumers of your goods.

What do you need on your site to make that happen?

We at StomperNet have information to help you. The topic this week is Conversion. While it may seem like an art form, turning visitors into buyers, it is actually a skill all can easily learn. Learning that skill will create a positive impact on your bottom line.

The true skill is not getting more traffic but converting the traffic you have into buyers. Turning those people who already visit into people who linger is the first step. People who linger on your website are more likely to buy. And let’s face it; converting traffic you already have is going to be far better for your bottom line than constantly hunting for new traffic.

Here it is in number form: Imagine if you have