The key to more sales isn't always getting more traffic. Sometimes, just improving conversions on your existing traffic is enough to produce staggering results. In this article I am going to share some simple design tactics that will explode your business, just by turning more of the visitors you're already getting from browsers…into buyers! All you need to do is master some tried and true, old-school direct response design tricks. I am going to cover three of them right here in this article. So let's get right to it, shall we?             StomperNet Design Tactic #1: Understand F-Patterns Several eye tracking studies have revealed that most website visitors don't read website pages the same way they read books or magazines. That is, top to bottom, left to right. Instead, website users tend to read pages in an F-Pattern… That is, they read in horizontal “sections”, and read less and less of each line as they read down the left side. Here are some examples: Notice the pattern? Although it's more pronounced on some pages than others, it's still unmistakable. So how do you apply this to Sales, Squeeze or Landing pages? Here is an example of a page I designed recently for a launch: PPC Classroom Sales Page, February 2009   Notice how much attention I paid to F-Patterns as I laid out the most important elements of the page? Starting at the top left, the first thing people see is the company logo (My clients were building a long-term brand with this business, so this was important to them. Then, as you “F-Pattern” the rest of the page – notice what sticks out… “Discover the secrets”… “Interactive eLearning system”… “Claim your Free DVD”… “Proof Positive”... These four things (along with the logo) were the five most important items we wanted to communicate with the entire page. The platform (the eLearning system) was a huge selling point, and the Free DVD was integral to the offer… And the entire offer hinged on the massive proof that we had from students who had previously taken the course. So of course “Proof Positive” is in the headline. (By the way, this page converted well over 12%… And I bet my bottom dollar our close attention to F-Patterns was partly responsible for the massive conversions.) Here is an example of the exact opposite: (Some random site I found on the Internet… YIKES!)   It looks like an e-Book threw up on this page. What happens when you F-Pattern this page? Nothing! You get the word “Congratulations!” This page is simply too busy and too poorly designed to work well. The bottom line here is that understanding F-Patterns can make a huge difference in your page conversions. Just keep the following in mind…users won't read your text word-by-word. You need to make the first three-five words of each focal point really, really good. The first two paragraphs should state the most important information. Make sure to start subheads, paragraphs, and bullets with enticing words that users will notice when scanning. StomperNet Design Tactic #2: Give People What They Are Used To. Famed Madison Avenue Advertising Legend David Ogilvy once said: “The eye is trained from an early age. Move away from what the eye is used to, and you stop readership.” I couldn't agree more, and all my testing and tweaking over the past three years has proven it time and time again. You have to meet people where they are and give them something they are familiar with. And in many cases, this means building an “Internet Marketing” looking page… Even if it's NOT a sales letter. Build your blog posts, and content pages the same way, too. Create your product content in the same format. People are trained to read bigger, bolder words… so make your headlines bigger and bolder. Make them red, too… so they stand out (More on the color Red in a minute) from the rest of your text. Give your sub-headlines and paragraph titles a bit more emphasis than your regular body copy… And use plenty of whitespace so your page doesn't look crowded. Keep is simple and create a familiar hierarchy with your content. When it comes to font use, I suggest you use Sans-Serif fonts for your headlines and sub-headlines, and Serif fonts for your regular in-line body copy. Sans Serif fonts are fonts without those little doo-hickeys on the tops and bottoms of the letters. Serif fonts have the extra little “embellishments. So for headlines and sub-headlines, use fonts like Impact, Tahoma Bold, and Helvetica Bold. For your regular in-line body copy, use Serif fonts. Serif fonts have been used in print for years (Magazines, Newspapers, books) and have been proven to create higher readability. This includes fonts like Courier New, Georgia, and Times New Roman. StomperNet Design Tactic #3: Use Colors! Most marketers throw a couple outsourced “mini-site” graphics on their page and hope for the best. But not you, my fellow readers.  Because you're about to understand the unlimited power of using the correct colors to market your products. You see, colors create immediate subconscious reactions in people. Some colors set off warning bells, others trigger the libido, or even make you feel safe. And just like with well-written copy, you can often use color theory to slide right in under the radar and get into your prospects minds to influence their buying habits. I know, I know… You might be thinking “That sounds creepy” but I assure you it's not. You will simply have an edge because you understand how people tend to react. Take Blue for example: Blue is, obviously, the color of the ocean, and also the sky. It should come as no surprise then that Blue is proven to work well when promoting air and sky products (airlines, air conditioning units, fans, air filters, etc. etc.) and also water and sea products (cruise vacations, water filters, boats, bottled water, etc. etc.) Blue is often associated with depth and stability. It automatically evokes emotions of trust, security, intelligence, peace, and loyalty in people. On the other hand, avoid blue when promoting food and cooking products. Blue suppresses the appetite. Red is often associated with passion, desire, war, danger, strength, power, and love. Are you surprised that Red works well in the dating and seduction niches? You shouldn't be. Red also works well with products like energy drinks, automobiles, and items related to sports and action. Most traditional designers (Print designers, for example, working in design houses or advertising agencies) understand Color Theory… But the average person who puts up a blog or website most likely doesn't know these things. They might put up a blue cooking blog and never understand why they aren't getting sales. It's because of color. Want some more examples? Bright yellow is an attention getter, which is the reason taxis are painted this color. When overused, yellow can have a disturbing effect. Tests show that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; which is why this combination is often used to issue warnings. Men tend to see yellow as a lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men. This explains why you don't ever see Yellow in high-end watch advertisements, or advertisements for expensive cars. I could go on and on about color use, but it's probably about time for me to wrap things up. Here is a short list of common emotions associated with other popular colors: Black – Power, class, seriousness, drama, sophistication, and boldness. (Prestigious products) White – Purity, peace, cleanliness, freshness. (Great for medical products and weight loss products) Purple – Sophistication, royalty, mystery, spirituality. (Great for Yoga products) Green – Freshness, safety, growth, vitality, calmness, prestige. (Great for Drugs, Medical products, and Nature and Natural products as well. Use Darker Green for Financial or Make Money products) Orange - Enthusiasm, fascination, happiness, creativity, determination, attraction, success. (Works great for toys and puzzles.) Hopefully this quick look at color helps you start thinking about these things when you design your marketing collateral. Keep in mind that this is only a rough guide: There are hundreds and hundreds of books about the psychology of color and how it affects buying habits. I will include some additional resources at the end of this article for you Stompers who want to learn more. Summary Pay close attention to where you position things on your pages. Follow an F-Pattern with your layout to make sure the highest number of people possible sees your vital information. Use fonts people are familiar and comfortable with, and above all else make sure your creatives are easy for people to look at and consume. Use colors that create positive emotions with your audience and frame them towards buying what you are offering. Resources Renowned web usability expert Jacob Neilson has published some excellent research on F-Patterns  for you Stompers who want to learn more: http://www.useit.com/eyetracking To learn more about fonts and typography without getting bored to tears, Erik Spiekermann and E.M. Ginger's “Stop Stealing Sheep & Find Out How Type Works” is a great place to start. Interested in Color Theory? I recommend starting with "The Elements of Color" by Johannes Itten and "The Art of Color” by  Johannes Itten. Both are excellent books and can be found on Amazon.com. One last tip. Buy some comic books! Comic book writers and artists are experts at capturing complex ideas in very few words and limited space. It's a great way to study how to market to today's attention-fragmented society. Enjoy this Article? Get an entire Trial Issue of "The Net Effect" (plus a special free bonus!) for only $1

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More Shocking than The Nixon Tapes…
More Evil than The Screwtape Letters…
More Awkward than The NASA Love Triangle…
Makes Paris, Lohan, Gibson and Cruise look like Rank Amateurs…

Captured on Tape:
Situation: HOSTAGE! with FRANK KERN and ANDY JENKINS

Not since the heady days of Hugh Grant or Pee-Wee Herman has such an event sparked more controversy. Tearing at the very fabric of uncommon decency, this chilling expose reminds us all that…

…Success is like a booger.  You keep picking at it until you get it, and then wonder what to do with it.

Well friend – WONDER-NO-MORE!

Download this "revealing"… "conversation"… between Frank Kern and Andy Jenkins and "discover" how to:

• Get a 52% Opt-in rate on your Reverse Squeeze Pages.

• Generate 23,407 new subscribers with an 11-minute video.

• Double your email Open Rates without using sleaze.

• Disguise your content so that it actually SELLS something, and doesn't just educate.

• "Actually, I want to not only educate AND sell, I also want to use that SAME content to become an Authority and have instant Credibility (and while we're at it, I want it to TRIPLE my sales conversion)."

• "I just need a blueprint that I can use over and over again (so I can DO Stuff, not THINK about what I should be doing) that makes my customers excited about buying from me."

Download this podcast NOW!

…MORE NEWS…..MORE NEWS……MORE NEWS……

Mass Control 2, The StomperNet Accelerators,

And an 'annoying' truth.

Mass Control 2.0 SOLD OUT?!?!?!

By the time Mass Control 2.0 opens on Monday, February 16th at 1pm Eastern (10am Pacific), there's a chance it could be 90% sold-out!

Here's why: Frank has this slightly annoying habit of releasing his products early to his newsletter subscribers vs. the general public.  He creates these early notification lists and people sign up in hordes to be the first in line.

And he rewards that behavior by letting them in early! It's one reason why his stuff sells out so durn fast.

So, I'm getting you out in front of this by doing 2 things:

• Showing you where to get on his early notification list, and
• Announcing StomperNet's Mass Control 2.0 Accelerator Program.

For anyone who purchases Mass Control 2.0 via StomperNet's recommendation (and yes, in case you haven't noticed – I am a Fan-Boy of Frank), I'd like to help stack the success-deck in your favor by offering:

2 Months FREE of
Full StomperNet Elite Membership
(worth $1,594.00)

2 FREE Tickets to
ANY StomperNet LIVE Event
(worth $2,994.00)

An Invitation to a full day
SUPER SECRET Closed-Door Mastermind Session at MC 2.0
with some big-shot dudes (I'll be there to serve coffee)
(worth, like.. A LOT of $$$$)

Seriously, this is a secret EXTRA DAY that
the general public doesn't even know about.
It's only available to my customers and a hand-full of others.

Beta Tester Status for Don Crowther's
NEW SMARTS 2.0 Social Media Traffic Strategies
(This is FULL Access to SMARTS 2.0 that's in development)
(SMARTS 1.0 was $1497)

…and finally: You'll be entered into a random drawing to win…

A "Genuine" Frank Kern Surfboard!

(Restrictions Apply: Skills and Insurance Required. Not Responsible for: Shark Attacks, Bodily Injury (including decapitation), Family & Friend Ridicule, Flip Flops, Hair Growth, or Loss of Productivity)

To get on Frank's Early Notification List, Go Watch This Video and leave a 'real' email address (at least one that you'll get) to join his list.

While you're watching Frank's latest video, some dude named Tony Robbins says something cool about Frank.  Whatever.

Listen – YOU have a great weekend, and always remember the immortal words from Oscar Wilde:

"In all matters of opinion, our adversaries are Insane".

Andy

P.S. Here's that link to Frank's Video and Early Bird Notification List.

Having trouble with your sales copy?

Not selling as many products as you should be?

Attracting "unqualified traffic"?

Having Conversion Issues?

GOOD NEWS!

Tonight, listen in as Master Marketer Frank Kern and his host Andy Jenkins show you how to BANISH dull marketing and skyrocket your sales!

Learn how to:

GET ATTENTION!

Create EXCITEMENT!

Manufacture VALUE!

and EARN TRUST with your prospects:

Over 1,400 subscribers have registered for this Exclusive Teleseminar!

To lock in your spot on tonight's call (7pm Eastern), please fill out the form below to get the call-in information and register for this ground-breaking event.

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly. Either way, please check your email.

See you Tonight!

Andy Jenkins

P.S.

P.P.S. Here's a Shout Out to FailBlog.com for their awesome contribution to my bizarre sense of humor. They ROCK! After you register for the call, visit www.FailBlog.org and give them a donation or something cool.

P.P.P.S. Yes, the Teleseminar with Frank Kern is REAL. Register for it using the form above.

P.P.P.P.S. (Last one, I promise!) Check out the last 2 popular posts about Frank. They're getting great feedback. "How to Create Lustful Buying Behavior" and "14 (Invisible) Marketing Techniques."

I want to know how to do the following:

Get a 52% Opt-in rate on my Reverse Squeeze Pages.

Generate 23,407 new subscribers with an 11-minute video.

Double my email Open Rates without using sleaze.

Make SEVEN (That's 7) different offers on the same product to double my sales conversion.

Disguise my content so that it actually SELLS something, and doesn't just educate.

Actually, I want to not only educate AND sell, I also want to use that SAME content to become an Authority and have instant Credibility (and while we're at it, I want it to TRIPLE my sales conversion)

I just need a blueprint that I can use over and over again (so I can DO Stuff, not THINK about what I should be doing) that makes my customers excited about buying from me.

(Pause)

Well gee.  Not asking much am I?  Heh. Actually, I am.  But I'm gonna get that stuff.

Here's how:

WHEN: Thursday, February 12th at 7pm

WHAT: I've taken Frank Kern hostage and will force him to show me how he does it.

WHY: Because he's mastered all of the things on my above wish list.

HOW: I'm bigger than he is.

WHERE: On the phone.  You can listen in.  For free.

**NO PITCHING** I want to learn how to "Get Money" from Frank, not be sold to.

Be my guest on that call.  Sign up below to get the phone number:

You MUST confirm your email address after you submit. Check your email for instructions.

Fair Warning: Frank is a friend.

I 'get' his character. I am personally amused by his antics.

You may not be.

After you get the phone number for the hostage call, you should probably sample a small dose of "The Frank" to make sure you're going to be okay with his brand of education.

Preview this Video

I want to know what you think of Franks Video, so tell me about it with a comment below.

See you on the call!

Andy Jenkins

P.S.  The first 6 minutes of Franks Video is NOT a set of Random scenes.  It's highly engineered marketing.

Right up to the point that he starts drawing on the whiteboard, there are 12 separate "invisible" marketing techniques that he uses.  I've never seen anyone pull them off so well.  Check it out here.

Today marks the release of the LAST VIDEO in our FREE "Going Natural: FormulaFIVE" series of profit boosting videos.

It's called "The Profit Recon Plan", and this time, you're going to learn how to use the all-powerful "Double Whammy" that will allow you to get INSTANT SALES and IMPROVE CONVERSION… at the SAME TIME!  This is the REAL "secret" to FormulaFIVE – it's all about compounding and building on everything else.

Watch the new video below now and put it to work in your business.  These proven methods have worked over and over in the past, and they're working RIGHT NOW.  There's a 93% chance this stuff WILL work for you.  (Who else can say that?)

P.S. When you're done, be sure to opt in to register for the "What IS FormulaFIVE" Webinar tonight at 8pm Eastern.

P.P.S. Don't forget, if you missed ANYTHING so far in the unfolding FormulaFIVE saga, you can catch up with our RESOURCE
links below:
>> Win a Flip MinoHD!
>> See all Challenge Winners (so far…)!
>> Video Case Studies from FormulaFive – see how fast they did it.
>> Video Reviews of FormulaFive
>> Download "MBA in a BOX"
>> Watch ALL the FormulaFive Videos!

Follow ME on Twitter too!

The Challenge Is Over, But you can Still
See the Amazing Results Below:

You're going to see AMAZING things happen on this page.  You're going to see exciting tales of go-getter entrepreneurs and business people DRAMATICALLY boosting their profits by implementing the FREE FormulaFIVE principles we've given away at http://www.StomperF5.com.

They've been participating in this incredible life-and-business-changing Challenge as well as for a chance of winning fabulous prizes!  Including the GRAND PRIZE of a FREE copy of FormulaFIVE including ALL Fast-Mover Bonuses… OR a MacBook Pro Notebook Computer.

Final Entries Must Be Posted Below by 6PM Eastern, Sunday January 18, 2009 to be eligible.

(NOTE: The Challenge is closed to new entrants at this time.)

Visitors, you can CLICK HERE to jump ahead and start reading the Challenger Diaries Right NOW!
Contestants, please read the instructions below before posting.

Contestant's Instructions for Daily Diary Entries:

In order to win a prize in this Challenge:

• You must currently have a business in operation.
• You must be registered to participate in the contest.  (Registration is currently closed to new entrants.)
• You must apply at least one of the specific Formula FIVE techniques discussed in any of the videos we have released.
• You must be able to prove the ‘before’ and ‘after’ details in your post below.

Each entry must contain the following:

• The business problem – The “Before” status
• The number and type of specific FormulaFIVE techniques implemented
• Which one(s) you did and how you implemented them
• Time it took to get the first result
• Level of success (% increase in sales, margin, etc)
• Projected Long?Term Impact on the Business

You have to be able to prove your results to win.  If there's a chance you could win, we're going to ask for your phone number (via the email you provide in your post below).  By winning, you'll also be agreeing to let us publish the results.   Since this promotion will probably be seen by over a million people, it's hard to imagine how that could hurt your business!

You can keep entering every day but only once a day for the daily prize.  All valid posts will be entered into the final drawing.  However, every separate FormulaFIVE tactic you use will get you an extra entry into the grand prize drawings.  Remember, if you make a YouTube video of your Challenges (and include a link to the Challenge in that video), we'll DOUBLE your entries into the drawing.  Include links to any videos you make in your posts.

Finally, we have a sample post below, so you can get an idea of exactly what we will look for when selecting prizewinners and eligible entries for the grand prize drawing.

Paul and Andy,

I sell a bunch of different things online, including my main product, Optimized Widgets. I was selling about 100 Widgets a month before I implemented the "Wing and a Prayer" F5 technique, or a bit over 3 Widgets per day.

When I saw your video on Monday I decided to try this method, and went ahead and raised my price by 15% (what the heck right?) that day. It's now Friday and I'm still averaging 3+ widgets per day.

This means I'm putting $15 more in my pocket for every single Widget I sell. If this stays steady (and after I do "Valuizing" next I'm sure it'll just get better) I'm on track to put $18,000 more profit in the bank this year!

Thanks!

Frank

If you have any questions at all about the Challenge, please email us at f5contest@stompernet.com.  All rules on the Rules and Registration Page for the contest still apply.  (Note: Registration is closed to new entrants.)

Leave your entries below and Good Luck!:

FAST MOVER BONUSES

Personal Coaching with SMARTS creator Don Crowther – The first 10 people to jump on board get free personal ONE on ONE coaching with Don Crowther (3 sessions). And who better to give one-on-one coaching than the creator of SMARTS himself, Don Crowther? The material alone is of great value, but with the personal input and motivation from Don – you'll be able to reach your greatest Social Marketing potential.

12 Weeks of Professional Coaching – The next 20 who join us get 12 weeks of personal coaching from our Professional Coaching staff. This will be one half-hour session a week with one of our in-house Professional Coaches. They will help you with everything from your online strategy to personal motivation to helping you craft your life choices and create balance.

StomperNet Home Study Course - If you are among the first 150 to sign up you will get our StomperNet “Business Brain Transplant” Home Study Course

That's right – you'll get the ENTIRE 15-DVD set of the original StomperNet Home Study Course!

This DVD set has become legendary, mainly because you can't get this material ANYWHERE ELSE but on these DVDs. This is the foundational knowledge that StomperNet is built on, and if you want to get a glimpse of what Stompers learn on the inside, this is the only way currently available.

It's FORTY HOURS of world-class instruction on SEO, Conversion, Blogging, Keyword Analysis and more. Taught by me, Brad Fallon, Dan Thies, Dave Taylor, Leslie Rohde and many more well respected experts!

Special Video Creation Webinars with Andy Jenkins – Finally, the first 300 anyone who buys by Sunday at midnight eastern time will get to attend a special 3-part webinar series – “Secrets of the Video Masters" that I will be personally teaching. I'm not one to boast, but one thing I do know is video production. If you've seen any of the GN 2.0 videos, you know that I really enjoy making those videos. And when you have fun creating videos, your viewers have even more fun watching them. I'm prepared to teach you the basics and share my choices in gear, but I also want to give you those little tips that can transform a good video into a great one! It's the standard that I call StomperStyle.

Good luck, and for the Fast Movers – Enjoy the bonuses!

-Andy Jenkins

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If you haven't, why not!? In our "Click Fu" video we showed you how studying your visitors' eye-behavior can drastically increase your conversions (and turn those visitors into customers!)

Well we've developed a killer browser that simulates your visitors' eyeballs and we're giving it away for FREE as a gift to our readers.

Scrutinizer will help you make your website design so visually mesmerising that your message will shoot straight into your prospects brains!… and do it so smoothly, they won't even notice it!

Get the Scrutinizer FREE Download NOW

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First off, I just want to wish you a healthy, happy, and safe Holiday Season!

It's Christmas in my home, but whatever you're celebrating this time of year… I hope it's a peaceful time for you.

Now with the formalities out of the way… I hope you enjoyed our "Scrooge" video…

And I really REALLY hope we surprised you with our Stomper Scrutinizer software. I will admit, we tried to throw you off a bit and make you think this was going to be some big high-priced Product Launch…

After all, it's more fun playing Santa Claus when no one's expecting it!

In any case, let us know what you think and what kind of results you're getting from Scrutinizer…

Happy Holidays from Andy Jenkins and the whole StomperNet crew!

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OK, folks… sometimes I worry about giving you TOO much new information in these videos – but we had a LOT of ground to cover.

This is some critical stuff – it doesn't matter how much traffic you get if you can't get that traffic to convert. And if your design is all messed up, you aren't going to convert.

So let me know what you think… join the conversation here by leaving a comment or question on the video. If you haven’t already, you can see the video here.

As you can tell, we are reading (and responding) to your comments…

Best,
Andy

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