Conversion

High Converting Copy Starts with the Right Approach

Posted on Jan 12, 2012 in Conversion | 2 comments

Too often business owners forget the importance of conversion in their quest for traffic. You may win the bidding wars over click rates or even the battle to get to the top of the search engine, but that is not all that matters. Your website could be getting thousands of hits every day, but none of this matters if you don’t have people converting from visitors to buyers.

Even if you aren’t selling something for money on a page, you are selling your business. And when they are sold on your business, they keep coming back for more. When you do offer something for sale, even if they are not interested at that time, they may tell someone who needs what you are offering, or come back later. This is the ultimate goal of conversion… getting your visitors sold on your business.

To improve conversion, you may push yourself to create new and different copy. But there are tried and true techniques that work. Even if you are converting, there is always room for improvement. Imagine doubling your current conversion rate by your clients buying more, and recommending you to more people!

Nurturing Clients and Customers to Increase Profits

Posted on Dec 9, 2011 in Conversion | Comments Off

Wednesday’s StomperTip included the article I wrote about monetizing your site, and today we have an article by Scott Martin. His view is a little bit different than mine, but the advantage of having different authors is that we have different points of view.

Scott came from the retail field, so he knows what it is like working with customers in a brick-and-mortar business as well as online.

These subtle differences can be used to improve each type of business, and just a few modifications can help your business grow into one that can create income from customers that you might have otherwise lost.

Isn’t it better to get money from customers later than have them walk away from your business without spending a dime?

Read on and you will see how you can get better conversions from your visitors both online and offline. 

Improve Your Landing Page Quality Score

Posted on Nov 23, 2011 in Conversion | 4 comments

By Wilson Mattos

Hello Stompers!  It’s that time of year again…  Before the holidays end and the New Year begins, let’s work on generating a higher quality score for your landing page.  When creating a Pay-Per-Click (PPC) campaign to test a new product or niche, you don’t want to spend a lot of time creating different landing pages for each Ad Group and/or keyword you want to target.  However, you need to make sure that your page is relevant to the user that clicks on your ad, and that your landing page is relevant for the keywords you are bidding on so that your “Quality Score” is high, and your prices are low!

I am going to give you the exact instructions for improving your landing page quality score by automatically generating relevant page title, H1 headings, and text specific for each of your PPC Ad Groups without having to create additional landing pages.  This will help you test a new campaign very quickly.  The trick uses PHP code, but you don’t have to worry because I am going to make it as simple as copy and paste.  No previous PHP knowledge required!

Tips for Virtual Teams and Systems for Your Business

Posted on Nov 18, 2011 in Conversion | 2 comments

We have some gardeners on the StomperNet team. Some have roses, some have flowers, and some have vegetable gardens or combinations thereof. But these are a lot of work, unless you put some great systems into place that can make it easier.

Your business is similar in many aspects to a garden. Both should have certain systems and mechanisms in place to automate labor and reduce it as well.

Weed block cloth reduces weeding, just like using someone to check your email reduces your email. Sprinkler systems help reduce the amount of watering the gardener does, just as your autoresponder sprinkles information to your subscribers. Many gardens require supports to help the plants grow better and stronger, just like businesses. These are all systems the gardener or your business can use to make things work smoother and easier.

You have already received some great advice this week about systems and automation. Today we have some tips that you want to make certain are part of your business. Although basic, these are the supports that will help your business, so you aren’t constantly weeding and watering your business to get it to grow.

Now you can work on the main goal, which is the cultivation of your business and the regular harvests of profits.