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	<title>StomperNet &#187; Tom Ham</title>
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		<title>Escape from Broad Match Hell!</title>
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		<pubDate>Fri, 27 Nov 2009 22:11:45 +0000</pubDate>
		<dc:creator>Tom Ham</dc:creator>
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		<description><![CDATA[









Escape from Broad Match Hell!
by Dan Thies, StomperNet Faculty Member
&#160;



From Volume 1, Issue 5 of 
      The Net Effect


One of the most confusing, frustrating, and costly  aspects of pay-per-click advertising is the variety of keyword match  types offered by the big three search engines.
What  Google Adwords calls [...]]]></description>
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