Comments on: A "Top Ranking" hiding in your site?

By: Marshall Wayne

Marshall Wayne — Fri, 15 Jan 2010 23:48:56 +0000

Wow! I really enjoyed that presentation. I’ve got so much to tweak on my site after having watched about the internal linking strategies. Thank you!

By: Thomas Pedersen

Thomas Pedersen — Thu, 18 Jun 2009 20:52:57 +0000

I was listening to some of your teachings today from the stse2, which was about using the nofollow tag on sone of the links on the frontpage and I was editing the link to the frontpage, which of course was to the index.php file, but I was thinking about if I should add the nofollow tag to the cart link, the login and logout link plus some links to choosing language, which are all the first links in the html of my sourcecode.

By: Leslie Rohde

Leslie Rohde — Fri, 17 Apr 2009 13:13:34 +0000

Both good questions Nathan.

1. The additional words do not detract from the positive effect of your keywords in either links or title, so if this is the way these links should read for best human experience than leave them as is.

2. This is a great deal more involved. The ‘read more’ link is baggage that I prefer not to have associated with a target page and in those cases where “First Link Priority” is found these sorts of links can significantly mess with your Link Reputation. At a minimum I would nofollow the ‘read more’ links but the better solution I think is to segment the content so that each section stands along and is then followed by a list of links to the next parts — almost a small “table of contents”. The text on your page could introduce this small table of article titles with ‘read more….’ but that is no longer a link — the keyword rich article titles are now the link text.

By: Nathan

Nathan — Wed, 15 Apr 2009 19:52:36 +0000

Leslie, thank you for the informative video. I have a couple of questions in relation to the structure of my site. I would be very grateful to have your answers and look forward to the next product launch as I have not had the opportunity to purchase any Stomper products yet.

1. Anchor text to my pages include the key words PLUS additional words. The same applies to the title of each page. Does the inclusion of the additional words in the anchor text and title harm the relevance to the keyword or is it ok to leave as it is?

2. On my category pages there are two links to each individual page – one with the anchor text referred to in my first question, and a second ‘read more’ link. Should I change my ‘read more’ links to optimised anchor text? If so should they read ‘read more about [keyword]‘ or just ‘[keyword]‘?

Thank you very much.

By: Hillbilly

Hillbilly — Wed, 15 Apr 2009 04:59:07 +0000

Great video! I have just begun to try and build and improve my internal linking. It is simply not simple. I have, at this point, about 30% of my traffic coming from Google, Yahoo and MSN.

Regards,

Jeromy

By: Leslie Rohde

Leslie Rohde — Mon, 13 Apr 2009 15:20:57 +0000

Links both on-site and off-site contribute Link Reputation in the same way and more-or-less the same degree. For small sites with little opportunity for internal linking, the external links will be the primary source of reputation whereas for larger sites reputation can be controlled through on-site linking alone. In all cases however there is a need for some links from other sites as a “trust filter”. This is the most holistic and ill-defined aspect of Google ranking and is therefore the subject of the most controversy and ongoing research.