So far, I've told you about the two new StomperNet products
that are being released next Wednesday: "Stomping the Search
Engines 2" and "The Net Effect" – clicking on those links will
let you read more about both on the StomperBlog if you missed
those emails.

So by now, you know that STSE2, our updated, expertly taught
SEO course – and "The Net Effect," our monthly printed action
journal – are going to be sold TOGETHER in an offer we think
will be impossible for ANYONE to turn down.  That's because
EVERYONE will be able to afford to try it.

So today I want to talk to you about WHY we're putting these
two products together, WHY there's never been a better time
than RIGHT NOW to start an online business, and WHY we're going
to break our streak of expensive premium products in order to
get this into the hands of everyone who wants it.

"Liberty and Justice for ALL"

I'm going to use a "lazy" trick here and actually quote some
definitions to you – I know – everyone's used this at some time
or other to pad out an essay in high school, right?   But stay
with me here.

"Liberty" can be defined as "Personal freedom from servitude or
confinement or oppression" – and I think that's what all of us,
as entrepreneurs, are after.

It's not so much about HAVING more money as wanting that
freedom that comes with it.

Freedom from the servitude of a J.O.B. working to make someone
else rich – to know that every ounce of work you do is creating
wealth for YOU and your family.

Freedom from confinement to a place or situation, so we can
just uproot, travel and even settle into the place of our
dreams – to not be stuck, wishing we were someone else.

Freedom from the oppression of financial obligations and debt -
to not have to worry how (or even IF) the bills are going to
get paid this month.

Sure, StomperNet teaches people how to build and run successful
online businesses, but that's a means to an end – the end
result we all want is LIBERTY.

Now with that in mind, there's a very strong reason that the
CORNERSTONE of EVERYTHING we teach in StomperNet is SEO.  The
Search Engines are the KEY.  Here's why:

"Justice" can be defined as "fair, equal – the quality of being
free from favoritism or self-interest or bias or deception" -
do you get it now?

The Search Engines themselves are the Great Equalizer when it
comes to online business.  Sure they have their own set of
secret rules, but THEY HAVE RULES.  And those rules are EQUALLY
applied to all websites.  The Search Engines are FAIR and
IMPARTIAL because they treat everyone EQUALLY.

Every one of us has the opportunity to rank well in the search
engines if we follow their "laws" – it's marketing 101.

The Search Engines are a "customer" that wants specific things
from a website.  If you find out what they want and give it to
them, they "pay" you with high rankings.

Does that make sense?

So there's Liberty – which we all want in our personal lives -
and as entrepreneurs, we aim to achieve that freedom through
building a successful business.

And then there's Justice – the Search Engines allow us small
time entrepreneurs a way to aim high and compete FAIRLY, even
with huge mega-corporations… as long as we follow the rules.

And up to now, the Search Engines themselves haven't done a
really good job of creating their own "user manual" right?
That's why SEO is something that's typically expensive to
outsource, and expensive to learn.  It's POWERFUL knowledge,
and it's SECRET knowledge – therefore, it usually costs a
premium.

And that got me thinking.

We all want a liberating and successful business, and we're all
going to use the Search Engines to do it – that's why we're
together, talking now – that one common goal…

It just didn't seem right to put up a huge barrier to entry on
this one.

I mean, I can't sit here and talk to you about the "Liberty" of
your own successful business and the "Justice" of the Search
Engines and then turn around and charge an arm and a leg to let
you in.  That's what we're trying to escape in the first place.

It's not "Liberty and Justice for people who can drop $1000
bucks on this course" – it's Liberty and Justice for ALL!

ALL means EVERYONE – EVERYONE who wants this "Stomping the
Search Engines 2″ Search Engine User Manual should be able to
have it.  This stuff SHOULDN'T be as secretive as it is.

But at the same time, StomperNet is a business, and we have
costs – we put a HUGE amount of money and resources into
developing this course, and we need to recoup that, and I have
a responsibility to my employees to make a profit, so how do I
make this happen?

Well, we also happen to have been working on a print
publication that eventually became "The Net Effect".  Now, I
don't know what you know about the publishing business, but it
can be sink or swim. It's not "easy" like digital info-
products.

So, I have one product, my SEO course, that I'd love to be able
to charge as little possible for…

…And a monthly journal that I need to get as many subscribers
as possible for…

And that's WHY we decided to combine these two products
together into a SINGLE offer – because it will allow us to give
you a maximum value (STSE2), for the lowest possible price
("The Net Effect").

But unfortunately, I can't tell you the exact price yet.  Not
until next week.  I know, it sucks.  All I can say is that
we'll have them both, together at one incredibly LOW price.

So for those of you that said it would be too expensive, and
that you couldn't afford it even though you wanted it – or
those of you that were already ready to buy - just wait over
the weekend.

Think about the fairest price you can think of that would be
able to pull this off.  Heck, not even the FAIREST price.
Think of the LOWEST possible price that we could get away
with…

When I talk to you again next week, I'll bet you I beat it.

Talk again soon,
~Andy Jenkins

P.S. If you want to comment, ask a question, post your guesses,
whatever you like – tell us what's on your mind below.

Thanks once again to everyone for their tremendous feedback on
the StomperBlog – if you missed yesterday's post detailing the
COMPLETE contents of "Stomping the Search Engines 2″ you can
find it one post back.

Now, onto today's business.

I want to tell you about something we've been working on for
awhile here at Stomper World Headquarters.  It's a physical,
monthly, printed journal that we've begun publishing and will
make available to the public starting next Wednesday.

As I said, we sent out tons of press copies, and I'm holding
the first proof of the public version in my hands RIGHT THIS
SECOND.

It's beefy, 45 pages, full color, and I can count the number of
ads on one hand – meaning this thing is almost 100% content.

I'm going to tell you exactly what's in store for you in the
first issue of "The Net Effect" – but first, I think it would
be a big help to tell you WHY we think the world needs
something like this.

When people join StomperNet, we try to get an idea of where
they are in their business, what they've done, and what they
feel has been holding them back.

The #1 roadblock is always what Brad Fallon calls "Paralysis by
Analysis" – too much research and reading and learning; not
enough actual DOING STUFF to make you money.

We think part of that reason is because the very tool we use to
conduct our businesses is probably the most distracting thing
on the planet: the internet.

So in order to get you away from that great big distraction
machine, but still TEACH you the stuff that WE know YOU NEED to
know.

That's why we've got it boiled down, distilled, and printed up
in a monthly action plan that you can absorb AWAY from your
computer, so when you sit down at the keyboard, learning time
is OVER and it's time to take ACTION!

The whole idea of "The Net Effect" is about ACTION – that's why
every single issue will have a summary page – an ACTION check
list that you can tear out and hang near your desk.  Just go
through each item step by step each month and scratch it off.

I don't think we can make it any easier (and we had a lot of
really smart dudes spend a LOT of time trying to).

But I said NO HYPE for this one, so I'm going to stick to the
facts.  Here's the Table of Contents for Issue 1 of "The Net
Effect":

"How to Interview an Outsourced SEO"
by Jerry West

"The Keyword Heist Technique"
by Dan Thies

"26 Things To Test"
by David Bullock

"Ranking on Page One"
by Leslie Rohde

"Shotgun! Enjoy Galactic-Size Content Distribution Without Ever
Leaving Your Home"
by Sherman Hu

"Twittering Your Way to Free Traffic"
by Paul Colligan

"The Ultimate Video Article Marketing"
by Mike Stewart

"Mad Skillz: We Haz Them – The Vision Mindset vs. The Process
Mindset"
by ME, Andy Jenkins

"Email Blastoff: Design Your Email to Make Your Customers
'Open', 'Click' and 'Buy'"
by Audrey Kerwood

"The Social Media Survival Guide: A Twitter Case Study"
by Dave Taylor

"Speed Matters"
by Brad Fallon

"Armor Piercing Emails: Deliverability De-Mystified"
by Tom Ham and Colin Theriot

No matter what aspect of your business you're currently focused
on, there's nothing in that list of articles that won't start
making you MORE money TODAY.

You notice something else?  EVERY single one of those articles
is written by StomperNet faculty… Okay, the last one isn't,
but that one's written by our chief copywriter and our VP of
Partner Enrichment – you're reading this email now, so they
know what they're doing.

So this is the same extreme quality of content that goes into
our $800 a month StomperNet membership program, and the content
is coming from the same world-class experts we trust to teach
our elite members.

That content is cropped, chopped, and distilled down into
simple, ACTIONABLE steps – and we're going to ship it out every
single month.

It's really "Concentrated StomperNet!"

Take it with you on the go, or just keep it nearby your desk so
you can train yourself to WORK when you're on the computer, and
overcome the paralyzing effect of "too much information".

BUT REMEMBER, we're ironing out the details on our offer -
you're going to be able to get "Stomping the Search Engines 2″
and "The Net Effect" TOGETHER for an unbeatable offer.

More on that tomorrow.

In the meantime, keep an eye out for reviews cropping up on the
web – they're coming fast and furious today.

Talk again tomorrow,
~Andy Jenkins

P.S. We don't open the cart on this until next Wednesday, but
if you want to check out the classy countdown page we have set
up and get it bookmarked ahead of time, you can find that
here.  We've got a description of "Stomping the Search Engines
2″ up there now for your reference, too.

First, thanks to everyone who followed up on yesterday's post
by leaving a comment or question here on the StomperBlog.  (You can
catch it one post back if you missed it.)

Today I want to tell you about "Stomping the Search Engines 2″
and what you can expect from it.

Like I mentioned yesterday, we've got hundreds of review copies
in the hands of IM experts all over the world, so we'll leave
the OPINIONS to them.  I'm going to stick to the impartial
facts.

No hype.  Total transparency.  That's a nice change, isn't it?

So, back in 2004, the original "Stomping the Search Engines"
was a CD audio course that Brad and I recorded in my basement
studio in New Jersey.  We covered the SEO strategies that Brad
and I were using then to get our physical product e-commerce
sites indexed and ranked over and above any competitor out
there.

Now, I'm not getting nostalgic here – I'm telling you that so I
can point out how "Stomping the Search Engines 2″ fundamentally
improves on what came before.

So what is STSE2?

First, it's not audio this time, but DVD-ROM video.  This is
the same high-quality video we've been using to create courses
for our $800 a month StomperNet members and it allows us to
better illustrate everything we have to teach you.

Second, yeah – Brad and I are on this one too, to re-establish
AND update all the SEO tactics from the first version of STSE.
Here's the kicker – that's only Module 1 of SEVEN total.

Joining us and augmenting our SEO knowledge and expertise are
several members of our StomperNet all-star faculty.  We hired
these guys to teach US inside StomperNet, and now we're giving
non-Stompers a chance to benefit from this collective pool of
GENIUS!  (Okay, okay… I said NO hype.)

Joining us are:

Andy Edmonds - Former lead of analytics for Microsoft's Live
Search team, and head of StomperLabs (which has created Stomper
Scrutinizer, Site Seer, Super Bookmarker, Linker, and more)

Dan Thies – Architect of this entire course and is considered
by many to be the world's leading expert in keyword research
and analysis – he's also the author of the highly successful
SEO Fast Start

Leslie Rohde - A militant advocate of proper site structure,
Leslie was the first person to reverse engineer link quality,
and is the creator of Opti-Link, the first professional SEO
software ever.

Jerry West – SEO Guru in his own right, and one of the most
comprehensive marketing testers on the planet – Jerry's tactics
allow him to make millions in the cut-throat affiliate game
(and do it under the radar)

These are all REAL guys with REAL chops.  Google their names,
and you'll know that we didn't invent these "characters".

As I mentioned before, there are 7 multi-part modules.  Here's
the entire Table of Contents:

Module 1: Introduction

• Benefits of SEO
• Short Term Tactics: Spam & Deception
• Short Term Strategies: Low-Value Sites
• The Stomper Way: Aggressive White Hat

Module 2: How Search Engines Work

• Meet the Players
• Understanding the SERPs
• Search Engine Tech – Crawling
• Search Engine Tech – SERPS
• Search Engine Ranking Recipes

Module 3: Keyword & Content Strategy

• Keyword Strategy Concepts
• Keyword Research & Discovery
• Mapping Keywords to Content
• Competitive Research
• Tools

Module 4: Site Structure

• Site Structure Concepts
• Designing for Crawlability
• Anchor Text & Link Reputation
• Canonicalization & Duplicate Content
• Using Redirects
• Improving Your Indexing
• Review & Takeaways

Module 5: Optimizing Content

• On Page SEO Introduction
• Getting Your HEAD Together
• Optimizing Page Structure
• Get Your BODY In Shape
• Creating Unique Content
• Robots.txt Tutorial

Module 6: Link Building & Promotion

• Link Building Concepts
• Assessing Your Position
• Vertical & General Directories
• Link Targets & Link Bait
• Marketing & Promotion

Module 7: Improving Results

• What To Measure
• How To Measure
• Planning & Processes
• Review & Resources

Okay, now like I said, I'm trying to keep this sales-pitch
free.  (I'll save that for the sales letter next Wednesday.)

However, I want to point out that even though you may THINK you
know all there is to know about the topics above, consider the
source you got your info from.

Was it a $7 ebook?  Or a free forum?  Maybe just word of mouth.

Well, OUR info comes from a panel of world renowned experts and
is supported by research and implementation across 1000s of
StomperNet member sites.

Does our stuff work?  Well, we're closing in on our 2 year
anniversary and clients still pay us $800 a month to be part of
our network.  I like to think that's a good indicator, but you
should decide for yourself.

Now on the StomperBlog, we had a few questions and comments
about the pricing.  I mentioned yesterday that STSE2 was
developed to be a $497 retail product.  Some people thought
that was a GREAT price.  Some people expressed that they STILL
wouldn't be able to afford it.

Before you exclude yourself out on pricing, just stick with
us.  I will stick by my promise to make this a "Can't Say No"
offer that will be affordable for EVERYONE.  And I mean
EVERYONE.

Part of that deal has to do with our brand-spanking-new monthly
print Journal called "The Net Effect", which we unveiled to our
members just this past weekend at StomperNet LIVE 6.  All our
reviewers got a copy as well, so expect to hear about it.

This post is already getting long, but tomorrow, I want to
tell you all about "The Net Effect" – WHAT it is, WHY we made
it, and HOW it's going to help your business.

But don't worry – I'll still do it Dragnet style – "just the
facts".

As always, if you have any questions or comments about
"Stomping the Search Engines 2″ put 'em up in a comment below
and we'll answer them in the next installment.

Thanks for reading, and we hope you're as excited to see the
reviews on this thing as we are.

Talk again tomorrow.
~Andy Jenkins

Sorry I haven't gotten this news to you sooner, but as you may
know, I was busy with pulling off our SIXTH StomperNet LIVE
Event this past weekend.

Since you asked, it was the best one EVER!

But Friday was an entire day of SEO intensive education,
because we know that more than ANYTHING else we teach, SEO is
the foundation of a REAL internet business.

Heck, our SEO skills are what put Brad and me on the Internet
Marketing map way, way back in 2004 with the release of a
little product called "Stomping the Search Engines".

It was a bit of an underground hit, and a huge success for us.
We just kept expanding it and adding more students and teachers
to our little SEO product and eventually, we ended up with
StomperNet.  (Sorry for the history lesson – this has a point,
I promise.)

So fast forward to NOW, 4 years later, SEO is STILL the #1
subject our $800 a month clients need to learn from us.  But
now it's not just me and Brad – we've got the expertise of
Leslie Rohde, Jerry West, Dan Thies, Andy Edmonds, and the rest
of our superstar Faculty.

And that's why "Stomping the Search Engines 2″ is going to make
version 1 look like child's play.

Just imagine – the FIRST STSE in 2004 has DIRECTLY led to the
creation of AT LEAST 61 separate, individual millionaires.  (We
stopped counting after that.)  The material in version 1 has
grown to become the cornerstone in the library of the world's
LARGEST Internet Marketing training network, StomperNet.

And that was just Brad and me, by ourselves, in my basement.
NOW we have the power of the FULL StomperNet faculty along with
research conducted through over 2000 member websites.

"Stomping the Search Engines 2″ is going to change the game
when we release it next week.  But I don't want you to think
this is some shuck and jive launch-fu.

I'm not trying to build hype here.  It goes on sale next
Wednesday, and the retail price of the updated DVD-ROM video
SEO course is $497.

HOWEVER!  We're going to do something very special to make this
product AFFORDABLE for EVERYONE.

But FIRST, I want to tell you about ANOTHER cool product we're
releasing at the EXACT same time.

It's called "The Net Effect" and it's our new, premium monthly
strategy guide.  It's a printed journal that we actually
PHYSICALLY mail to you, and it's PACKED with concentrated
nuggets of money making prowess from our entire StomperNet
faculty, printed and bound for the Internet Entrepreneur on-the-
go.

Carry it in your brief case, read it on the plane, on the road,
in your bed – heck, keep it in your bathroom (Napoleon planned
his battles in the tub, you know)!

Now, I'm not going to spend a lot of time telling you how great
these two products are, or how they're going to profoundly
change your fortunes online.

I'm going to leave that to the reviewers.  That's right, we've
sent out OVER 300 Press Copies of "Stomping the Search Engines
2″ and "The Net Effect" to a list of people qualified to make a
fair assessment of the content.  We sent it to people who love
us, and even people who hate us.

We want a FAIR review, and that's why I'm telling you about the
"launch" now, because the reviewers get their copies THIS
WEEK.  You will start hearing about how "cool" and "awesome"
and "incredible" our stuff is.  At least, that's what we hope.
We just DON'T KNOW!  This is a HUGE test for us.  We've NEVER
released stuff for review BEFORE launch, so we wanted to give
you a heads-up.

Over the next couple of days, I'm going to fill you in on the
facts about these two products, and like I said, reviewers
should be posting THIER evaluations this week as well.

Come next Wednesday, when both products go on sale, you will
have a FULL and COMPLETE picture of our flagship SEO course and
print publication.  No crazy marketing stunts, no crazy
tricks – we just think we've got a great offer, and we're
putting it out there for the whole world to see.

Talk again very, very soon.
~Andy Jenkins

P.S Well… we do have a COUPLE of surprises, but they're
really good ones.  Here's a hint – we already know STSE2 is
going to be a "Must Have" product for 2008.  We're going to
push it over the top into "Can't Say No" territory.