Post Panda Link Building
On Monday, Ryan discussed how Search Engines often change their algorithms. While the constant changes may sound discouraging, they give you an opportunity to blow past your competition. When one of your competitors misses a change in algorithms and you learn how to use it to your benefit, you become the big winner. Your website can quickly shoot higher up in to those coveted rankings.
Think about this:
- What do use instead of an encyclopedia?
- How do you research a product you are considering buying?
- Where do you go with your questions about science, plumbing, health or travel?
- How do you find specialized products?
- If you want to know the latest news, where do you go?
You turn to the search engines for most (if not all) of these questions. Just consider how often you turn to the search engines every day. As a website/business owner, you can see the power of the search engines. But search engines change their algorithms to bring better and more accurate information to the searcher. So, as a business owner, when your website caters to bringing more information to searchers, your business wins.
This is a strategy that you can win!
One of our coaches, Freddie Brister, has found a way
Read MoreThis Week In StomperNet, January 30, 2012
Your business does not stop changing. It evolves, as do your needs, your customers’ needs, the marketplace and many other variables. As a business entrepreneur, you can understand how and why your business continually changes. But just like your business, you really should not be surprised when search engines change… along with your rankings.
Search Engines change as the people searching for information demand better quality content and better results. Search Engines want to provide the searcher with the websites that match the search the best. Thus the algorithms change to fit those demands. Obviously, the SERPs (Search Engine Ranking Pages) change with the algorithms.
But what does all this change have to do with your website?
SEO is a never-ending process. Unlike your website appearance, which may be “set it and forget it” for a couple of years, you shouldn’t do that with optimizing your website for search engines. Getting and staying on the front page, especially the first position on the SERPs, requires constant work. Not only are the search engines changing…
Read MoreFour Pillars of a Successful Business Blog
One of the most effective marketing and SEO strategies currently available is your blog. With the ability to quickly add content for both visitors and search engines, it has become the way to share your information in a way that subtly increases your visitor’s interest. It also allows for their input which creates involvement.
Our article today “Four Pillars of a Successful Business Blog” is on our StomperNet blog, our own business blog. The blog format is one that cannot be beaten for building your influence on the marketplace. With the appropriate design, it is also a format that can add SEO for your website, with meta tags, descriptions, and more.
A common resolution among entrepreneurs and small business CEOs is how to model or remodel their blog to bring more traffic and conversions. Regardless if you have a product or service, you may have been struggling to build your thought leadership, authority, and SEO with blogging. The key is adding the appropriate elements, like Search Engine Optimization to each post that will encourage both visitors and search engines to find and refer to your site.
Of course, the goal of any good business owner is to increase profits. But you may be frustrated by your blogging efforts lacking in conversions, results, and profits. Fortunately, Sherman Hu has easy to remember acronyms for B.L.O.G and P.R.O.F.I.T.S that help you create better posts.
Read MoreThis Week In StomperNet, January 23, 2012
If you think blogging is only for bloggers or personal journals, then it’s time to adjust that thinking. When it started, blogging may have been simply that, but blogging has changed significantly over the years. Today, having a blog is really a required part of a successful website, and provides a solid foundation for good SEO practices.
The change has been subtle but noticeable. SEO; Search Engines Optimization, means providing search engines with new content. And providing a constant stream of new content is a MUST if you want to be ranked in the SERPS.
But building new pages is not fun with HTML, yet blog programs like WordPress.org have made creating pages as simple as writing in your favorite document program. You can add pictures, add SEO make changes, or easily add different elements to create a webpage that is appealing. The days of waiting for your web designer to add your updates have gone by the wayside with the addition of a self-hosted blog.
Thus WordPress has become the ideal CMS; content management system, for updates, including many social media interaction aspects. The powerful combination joined with your expertise, knowledge, and plugins is why you want a blog as part of your SEO routines.
However, if you are a wise business owner, or if you simply don’t have the time (or know how to) do all the SEO by yourself, then leave the SEO to the professionals. If that is you, then you don’t want to miss our upcoming webinar on Wednesday. Imagine having a WHOLE team of experts taking care of your all of your Search Engine Optimization needs. Thus, leaving you the sorely needed time to focus on blogging or other business needs.
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