This Week In StomperNet – May 14, 2012
This week we are covering “Successful Selling.” Let’s face it; your business will not last if you can’t be successful at selling. While there is a big difference between a business that survives and a business that fails, there is also a big difference between a business that just squeaks by and a business that thrives.
Of course you want to be in the latter, having a thriving business that continues to grow over time is usually the goal. If this is your goal, then you want to learn more about the difference between just selling and successful selling that grows your business. Positive thinking alone is not going to make your business grow.
Successful selling involves using a number of techniques and testing of those techniques to see what works. If you pay attention to what your clients and customer desire, you can sell them what they want. However, you must create a product that matches their needs.
Yet, just having the product isn’t enough, you must then persuade them to buy the very product they said they wanted.
You may not like testing but it is vital to learning what works and what works even better. Another big key to successful selling is effective copywriting. Copywriting is one of those chores that many people don’t like but adding the techniques to all your pages can really make a difference.
These variables are perhaps the biggest difference between a business that just survives and one that thrives.
This week you may notice we have a variety of information below, but all of it was selected to help you create a “successful selling” model.
Read MorePersonal Touch for Business Growth
Sometimes as entrepreneurs we get so wrapped up in work that we forget to eat or sleep. Yet, our bodies will remind us before we go too long. Often, we also get so busy with work that we don’t interact with people as often as we should. Our bodies warn us of this as well, but we don’t recognize it as easily as the growling stomach or nodding off at the computer.
This interaction is what makes the difference between a good business and a great business. Look at the airlines that have carefully avoided the bankruptcies (some better than others). But you’ll notice some pride themselves in the way they communicate with their customers. It’s not just that they inform their customers, but that they interact, they share… they are themselves.
Some airlines have pilots and flight attendants that share jokes or rap the safety measures. They allow for personal touches that allow people to feel more connected with the staff and therefore with the company.
Some entrepreneurs gladly show pictures of their children. Others show their children from the back or keep their children’s faces hidden but recite personal stories. Either way, that showing and relating of real life allows people to connect to you. And that connection helps grow their business.
Today Erik Stafford is going to explain this in further detail and how he interacts and communicates.
Read MoreThis Week In StomperNet – May 7, 2012
This week our topic is “Personal Touch for Smart Business Growth.” You probably think with all the social media that “personal touch” is all over the place. Well, it is… at least much more than in the past few years… which is why adding your personal touch to your business is so important.
Social media has brought to forefront how people are living lives behind computers, separated by cubicle walls and busy schedules. When people reach out, they want to establish a connection to people and the businesses they choose.
It is natural after all. Just a few generations ago the only way people did business was with someone they knew. Cities were smaller, highways didn’t exist, people still rode horses and did business only within a few miles of home, which meant buying from neighbors and from those they knew. Face to face communication has existed for thousands of years; it’s only within the past decades that the personal touch has been reduced.
Thus, the best way to build that face to face and personal interaction is to create it. Creating your own personal spin and flair on your business will make your business stand out amongst similar businesses. It adds an element that may drive some people away but for others it will create a connection to you and your business. These are the people that become “loyal customers.”
The loyal customer is the one who will keep coming back when you offer new products. They are the ones who recommend your business to friends and family. Your business grows just by sharing and connecting with your customers.
Read MoreMoney in Membership
The membership model has become a popular and profitable business model. The combination of minimal start-up effort and maximum cost-effectiveness makes it a winning success. You can even build the site while profiting from it by adding content while you create it.
Think of membership sites like a class. When you join Taekwondo you don’t get all the lessons at once. You get a lesson each week. The lessons build on each other. As long as you keep the lessons ahead of the class, then you have enough content. You can keep creating content after that or stop after a certain time or after reaching a certain goal.
New students will always start at the beginning, but you only have to build your site and information once. You could spend 6 months creating your membership site and earn from it for years. And you can always hire experts or outsource some of the work to help free up additional time.
The question you may have now is what type of site will work? Fortunately Anne Holland explains today how to find the type information people will want on a membership website and where to find that information.
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