Four Pillars of a Successful Business Blog
One of the most effective marketing and SEO strategies currently available is your blog. With the ability to quickly add content for both visitors and search engines, it has become the way to share your information in a way that subtly increases your visitor’s interest. It also allows for their input which creates involvement.
Our article today “Four Pillars of a Successful Business Blog” is on our StomperNet blog, our own business blog. The blog format is one that cannot be beaten for building your influence on the marketplace. With the appropriate design, it is also a format that can add SEO for your website, with meta tags, descriptions, and more.
A common resolution among entrepreneurs and small business CEOs is how to model or remodel their blog to bring more traffic and conversions. Regardless if you have a product or service, you may have been struggling to build your thought leadership, authority, and SEO with blogging. The key is adding the appropriate elements, like Search Engine Optimization to each post that will encourage both visitors and search engines to find and refer to your site.
Of course, the goal of any good business owner is to increase profits. But you may be frustrated by your blogging efforts lacking in conversions, results, and profits. Fortunately, Sherman Hu has easy to remember acronyms for B.L.O.G and P.R.O.F.I.T.S that help you create better posts.
Read MoreThis Week In StomperNet, January 23, 2012
If you think blogging is only for bloggers or personal journals, then it’s time to adjust that thinking. When it started, blogging may have been simply that, but blogging has changed significantly over the years. Today, having a blog is really a required part of a successful website, and provides a solid foundation for good SEO practices.
The change has been subtle but noticeable. SEO; Search Engines Optimization, means providing search engines with new content. And providing a constant stream of new content is a MUST if you want to be ranked in the SERPS.
But building new pages is not fun with HTML, yet blog programs like WordPress.org have made creating pages as simple as writing in your favorite document program. You can add pictures, add SEO make changes, or easily add different elements to create a webpage that is appealing. The days of waiting for your web designer to add your updates have gone by the wayside with the addition of a self-hosted blog.
Thus WordPress has become the ideal CMS; content management system, for updates, including many social media interaction aspects. The powerful combination joined with your expertise, knowledge, and plugins is why you want a blog as part of your SEO routines.
However, if you are a wise business owner, or if you simply don’t have the time (or know how to) do all the SEO by yourself, then leave the SEO to the professionals. If that is you, then you don’t want to miss our upcoming webinar on Wednesday. Imagine having a WHOLE team of experts taking care of your all of your Search Engine Optimization needs. Thus, leaving you the sorely needed time to focus on blogging or other business needs.
Read More2 Focus Laws of Leadership
You may not give it much thought but as a business owner you are a leader. Even if you are the sole employee, you are still a leader for your business. Once you make that realization and step into that leader role, it will help your business move forward.
The theory is simple. Keep your focus on only what you need to do. Help keep your staff (and you) on that focus, and the business will grow. But as many business owners know, SOS (Shiny Object Syndrome) is the easiest way to get side tracked by something that might bring in more income.
As time goes on, it’s easy to get lost along the way. Then things can get blurry and you can’t decide what actually is best for your business. This indecision is not the impression you want to make to those within or to those looking in. Indecision may even come across as being afraid to make a move. Being afraid of progressive steps is also bad for business.
You are an entrepreneur, and as an entrepreneur you are a leader in your industry, just like StomperNet is a leader ours. You must step into being a leader. Fortunately, you can overcome the indecision. It’s a lot like dancing, just two steps. Dr Lisa Lang has written a great article for you today about the two focus steps you need to make as a leader.
Read MoreThis Week In StomperNet, January 16, 2012
With all the activities and festivities of last month, you might have lost focus on your business. Or maybe it’s all the bright shiny objects, and newest tricks and techniques that distract your focus on your business. Obviously, to truly succeed in the marketplace your business needs your focus.
With all the tasks that need your attention, it’s easy to become distracted and lose focus. However, staying off focus too long can be very damaging to your business. Even focusing too long on projects that may help build your business can also be damaging if you are focusing solely on them rather than on your actual business. As a busy entrepreneur, getting distracted almost seems to go hand in hand with this market.
To be focused is to grow towards your end goal, not veering off on differing paths. With proper guidance, you can enhance your leadership focus, which help your team stay on target and your end goal as well.
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